Germany Consumers and the Metaverse Report 2023
£ 2,195 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 2,195 (Excl.Tax)
Stay ahead of the curve and future-proof your business with Mintel’s Germany Metaverse Market Report 2023.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
At the moment, the usage of the metaverse in Germany remains scarce: Only 13% of Germans who have heard of the metaverse have accessed one. Awareness and adoption of new immersive platforms has been slow as metaverse consumers in Germany are confused as to what the metaverse currently is and question its utility.
Mintel’s metaverse market forecast Germany predicts that immersive experiences will be driven by XR technologies, which can offer practical use cases in hybrid world events, but outside of established gaming platforms, the metaverse market volume in Germany will struggle to grow.
To learn how to connect with your audience, purchase our full Germany Metaverse Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Apple, O2, Celebrity Cruises, H&M, Epic Games, Microsoft, Google, Nividia, Xiamoi, Snapchat, Telekom, and more.
Products: Video games, XR devices (AR/VR headset, AR glasses), virtual concerts, virtual/digital music, AI technology, augmented reality, cryptocurrency, virtual stores, virtual/digital art, TVs, game consoles, and more.
To learn how to connect with your audience, purchase our full Germany Metaverse Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
This report, written by Jan Urbanek, a leading technology analyst, delivers in-depth commentary and analysis to highlight current trends in the metaverse market in Germany and add expert context to the numbers.
The metaverse remains nebulous, rarely used and of questionable utility. While brands can capitalise on the underlying technologies and gaming metaverses, doubling down on tangible consumer benefits is crucial to gain resonance.
After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.
Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.
Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Mintel’s Germany consumer reports are also available in German, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so German language versions may not be accessible immediately. Please contact us for more information.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.