Discover the latest cooking sauces trends in Germany and how they are impacting the German cooking sauces market! Our German Cooking Sauces Market Report 2023 is packed with valuable insights on consumer attitudes, cooking sauces Germany market size, sauces Germany market forecast and segmentation, and the impact of inflation. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!
Sauces in Germany: Current Market Landscape
Mintel’s cooking sauces Germany industry analysis shows that, amidst the rising cost of living, eating out has been discarded by many in favour of cooking at home in order to save money. An increase in work from home also widens the market for quick lunchtime options. As a result of squeezed incomes, private label sauces in Germany have seen a growth in launches and visibility in the German cooking sauces market.
Moreover, the COVID-19 pandemic has elevated the focus on holistic health and longevity among German consumers. Coupled with an increased adoption of the Nutri-Score this will improve health credentials of sauces in Germany, and the Federal Ministry of Food and Agriculture’s aim to democratise healthy food and advocacy of sustainable diets will drive plant-based consumption in the cooking sauce market Germany.
Cooking Sauces Trends in Germany: What Consumers Want and Why
The rising cost of living is catalysing desire for value across categories. Price is important, especially as the attraction of private labels grow, and consumers are unlikely to lose sight of value and cost efficiency.
However, value extends beyond price with health a more prominent concern in the wake of the pandemic and rising obesity levels. This results in increased demand for all-natural and better-for-you options in the cooking sauces market Germany. An increased focus on sustainable nutrition, and brands which lower the entry price for sustainable sauces in Germany to attract wider appeal, may also be expected.
- Cooking Sauces Market in Germany Consumer Behaviour: 84% of consumers use cooking sauces in Germany.
- German Cooking Sauces Market Challenges: As a result of squeezed incomes, private label products are seeing increased engagement with 41% of buyers having switched to private labels in the past three months. Branded labels in Germany will have to step up to not lose their cooking sauces Germany market share.
- German Cooking Sauces Trends: Post-pandemic, the focus on health is picking up speed. 66% of Germans believe that eating well will promote long-term good mental health.
Sauces Germany Market Forecast & Opportunities
Inflation and increased work from home are reducing eating-out opportunities for Germans, however, this creates opportunities for pre-made sauces in Germany to be used for home-cooking. In addition, private label cooking sauces are enjoying more momentum, offering consumers lower prices yet a similar taste experience to branded products.
To keep their cooking sauces Germany market share, branded cooking sauces can capitalise on the ‘lipstick effect’ to capture revenue in the sauces segment and premiumise with ingredients and flavours whilst elevating their image with strong ethical and environmental credentials as sustainability issues are also moving to the forefront. Especially, coupled with affordability
To discover more Cooking Sauces Germany Industry Analysis, read our Future of Cooking and Pasta Sauces Market Report 2022, or take a look at our extensive Cooking Sauces & Stocks Market Research.
Quickly Understand the Cooking Sauces Market in Germany
- Market drivers for cooking and pasta sauces in Germany (inflation, obesity levels, and the shift toward sustainable nutrition).
- Usage of cooking and pasta sauces in Germany.
- Usage frequency of cooking and pasta sauces.
- Revenue in the sauces segment: Purchase factor.
- Attitudes and behaviours related to cooking and pasta sauces in Germany.
- Recent product launch activity and innovations in the cooking sauces market Germany.
Covered in this Report
Products: Cooking and pasta sauces (for scratch cooking, pre-made).
Brands: REWE, Nestlé, Barilla, The Spice Tailor, Eat Plants, Simply Cook, Knorr, Clearspring, Mesa de Vida, Simple Feast, and more.
Expert Insights into Cooking Sauce Market Germany
This report, written by Harry Meehan, Associate Analyst, delivers in-depth commentary and analysis to highlight current German cooking sauces trends, revenue in the sauces segment, and adds expert context to the numbers.
Whilst healthier, clean label and sustainable sauces enter the German cooking sauces market, taste and value remain key purchase differentiators during an era of high inflation.
Harry Meehan
Associate Analyst, Germany
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: attributes associated with homemade tomato-based cooking and pasta sauces, by selected associated attributes, 2022
- Mintel predicts
- Graph 2: repertoire of types of cooking and pasta sauces used in the past three months, 2022
- Graph 3: cooking and pasta sauce launches and food launches, by % using the Nutri-Score, 2020-22
- Opportunities
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MARKET DRIVERS
- The German economy
- Graph 4: key economic data, in real terms, 2019-24
- Graph 5: going out for an expensive meal, 2022
- Graph 6: activities carried out during lunch/the main break by workers on a typical working day, 2022
- Graph 7: overweight and obesity rate, by BMI and age group, 2014 vs 2019
- Graph 8: attributes associated with homemade tomato-based cooking and pasta sauces, by selected associated attributes, 2022
- Graph 9: attributes associated with tomato-based cooking and pasta sauces, by selected associated attribute, 2022
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WHAT CONSUMERS WANT AND WHY
- Usage of cooking and pasta sauces
- Graph 10: repertoire of types of cooking and pasta sauces used in past three months, by age group, 2022
- Frequency of usage of cooking and pasta sauces
- Graph 11: frequency of cooking and pasta sauce usage in last three months, 2022
- Graph 12: cooking and pasta sauces launches, by flavour (incl. blend), 2022
- Purchase factors for cooking and pasta sauces
- Graph 13: most important purchase factors for cooking and pasta sauces, 2022
- Attributes associated with tomato-based cooking and pasta sauces
- Graph 14: attributes associated with tomato-based chilled cooking sauces, 2022
- Graph 15: attributes associated with tomato-based non-chilled cooking sauces, 2022
- Attitudes related to cooking sauces
- Graph 16: attitudes towards cooking sauces, 2022
- Graph 17: frequency of eating lunch at home in the last three months, 2022^
- Behaviours related to cooking sauces
- Graph 18: behaviours related to cooking and pasta sauces, 2022
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LAUNCH ACTIVITY AND INNOVATION
- Graph 19: cooking and pasta sauce launches, by launch type, 2020-22
- Graph 20: cooking and pasta sauce launches, by ultimate company, 2021-22
- Graph 21: cooking and pasta sauce launches, by branded vs private label, 2018-22
- Graph 22: cooking and pasta sauce launches, by flavour (incl. blend) unordered, 2020-22
- Graph 23: cooking and pasta sauce launches, by selected claims, 2020-22
- Graph 24: cooking and pasta sauce Nutri-Score inclusion, by branded vs private label, 2020-22
- Graph 25: cooking and pasta sauce launches, by vegan/plant-based claims, 2020-22
- Graph 26: cooking and pasta sauce launches, by selected natural claims, 2020-22
- Graph 27: cooking and pasta sauce launches, by selected sustainability claims, 2020-22
- Graph 28: cooking and pasta sauce launches, by selected convenience claims, 2020-22
- Advertising and marketing activity
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
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