Our market research shows that customer loyalty is evolving, creating opportunities to go beyond traditional points and discounts to connect with consumers through personalised rewards and engaging experiences.
Stay ahead of the curve and future-proof your business with Mintel’s Germany Customer Loyalty Market Report 2024. Our full report is packed with consumer-led market intelligence, customer loyalty trends in the German retail sector, and consumer behaviours. Get a 360° view including growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s German customer loyalty in retail market research shows that the cost of living crisis has driven shoppers to prioritise price and value, which impacts customer loyalty. Given recent crises, loyalty programs are most sought for their points and discount benefits, with over 60% of members prioritising these offerings.
However, as confidence rises, shoppers are shifting their focus to experiential loyalty approaches, emphasising quality, transparency, and sustainable practices.
This report looks at how retailers use loyalty and reward schemes to encourage their customers to increase spending and make purchases more regularly.
Loyalty schemes are defined as programs where retailers offer rewards as an incentive for continued patronage and frequent purchases. Rewards can be in the form of, but aren’t limited to, special offers, free treats, in-store discounts, special events or advanced access to new or limited-edition products.
This report was written by Armando Falcao, Associate Director, delivers in-depth commentary and analysis to highlight customer loyalty trends in the German retail sector and add expert context to the numbers.
Our market research shows that customer loyalty is evolving, creating opportunities to go beyond traditional points and discounts to connect with consumers through personalised rewards and engaging experiences.
Armando Falcao
Associate Director – Retail Reports
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