Stay ahead of the curve and future-proof your business with Mintel’s Germany Dairy Alternatives Market Report 2024. Our full report is packed with consumer-led market intelligence, dairy alternatives trends in Germany, and consumer behaviours. Get a 360° view of the dairy alternatives market Germany including market size, market share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Nearly 100% of Germans use dairy products as of 2024. Almost 40% use dairy alternatives instead, and 35% use both dairy and dairy alternatives.
Converting non-users could add a further 4.7 million new buyers to the consumer base of dairy alternatives in Germany.
This Report covers products that are plant-based/vegan alternatives to traditional dairy products, including milk, yogurt, cheese, desserts, cream, quark, and ice cream.
This report was written by Khalid Peerbaccus, Senior Analyst. Khalid joined the German food and drink reports team at Mintel in April 2023. With more than ten years of experience in the FMCG industry and a special focus on innovation research, Khalid is a keen enthusiast of the German market and is particularly interested in consumer behaviour.
Our analysis of the dairy alternatives market Germany shows that highlighting health benefits will help sway flexitarians, while emphasis on value-added features supports customer retention. Moreover, the use of AI and plant-based blends will improve taste and texture.
Khalid Peerbaccus
Senior Analyst – Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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