Germany Dairy Alternatives Market Report 2023
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Amidst high inflation brands can target curious flexitarians with inclusive messaging and affordability. Moreover, according to our dairy alternatives Germany report, precision fermentation will spur a second wave of market…

Germany Dairy Alternatives Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Germany Dairy Alternatives Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market trends and consumer behaviours affecting your industry. Get a 360° view of the dairy alternative market including dairy products Germany market size, share, and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed dairy alternative market outlook, including expert insights and market drivers.
  • The impact of inflation and increased health consciousness on the dairy alternatives market Germany.
  • Types of dairy alternatives used, purchase behaviours, and consumer attitudes.
  • Recent product launch activity and innovations in the Germany dairy industry.
  • The rising influence of private labels in the dairy products Germany sector.
  • How your business can tap into opportunities to increase your dairy products Germany market share.

Overview of the Dairy Alternatives Market Germany

  • 96% of Germans use dairy products and 83% would never completely remove dairy from their diet.

According to Mintel’s dairy alternatives Germany report, the high cost of living is preventing the dairy alternatives market Germany from growing. However, conventional dairy products aren’t immune to inflationary pressures, but, as they are the cheaper alternative, some consumers with strained budgets have switched back to regular dairy products to save money.

Dairy Products and Alternatives in Germany: What Consumers Want and Why

  • The Cost of Living Crisis & Dairy Products Germany: The price of dairy alternatives puts off 60% of (potential) buyers. Improved nutritional functionality, however, can provide the added value to convince consumers of the products’ worth. Once competition in the dairy alternative market grows, prices will become more affordable, too.
  • Dairy Products & Alternatives as a Sustainable Way of Life: Heightened awareness and focus on sustainability is already driving plant-based diets. Once taste and texture of alternatives match dairy products, sustainability will become a mainstream purchase driver. The 33% of Germans who use both dairy and dairy alternatives can be converted into loyal alternatives buyers, and may be attracted through inclusive messaging campaigns.

To continue sustainability’s growth, brands will have to educate their customers, as 35% of German consumers believe more information about the environmental benefits of using dairy alternatives over dairy products would encourage more people to switch.

What’s Next for the Dairy Alternative Market?

  • Taste will be key for growth in the dairy alternatives market Germany with 56% of Germans demanding that dairy alternatives taste like dairy products. Brands will be able to achieve this by employing novel technology, such as precision fermentation.
  • Moreover, legume-based ingredients offer natural functionality, which brands can use to offset any nutritional concerns.

To learn how to connect with your audience, purchase our Germany Dairy Alternatives Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Barilla, Alpro, VeLike!, Oatly, Alnatura, Berief, Formo, Aldi, Kellogg’s, Greenforce, Plantopia, Plant Magic Co., Biovegan, My Vay, REWE, Lidle, Danone, Upfield, DM, Edeka, Kaufland, Rossmann, Penny, Provamel, MILRAM, Müller, Nufri+, Unmilk, and many more.

Products: Cheese, milk, yogurt, yogurt drinks, frozen yogurt, kefir, desserts (traditionally made with dairy), chilled desserts, shelf-stable desserts, frozen desserts, cream, ice cream, quark, skyr and many more.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights on Dairy Products and Alternatives in Germany

This report, written by Harry Meehan, Analyst, delivers in-depth commentary and analysis to highlight trends in the Germany dairy industry and add expert context to the numbers.

Amidst high inflation brands can target curious flexitarians with inclusive messaging and affordability. Moreover, according to our dairy alternatives Germany report, precision fermentation will spur a second wave of market growth in the Germany dairy industry.

Harry Meehan, Analyst
Harry Meehan

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Graph 1: usage of dairy and dairy alternatives in the last month, 2023
    • Graph 2: plant-based drink and white milk launches, by average price, 2018-23
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 3: brand retail market share of plant-based drinks, 2022

    • The German economy
    • Graph 4: key economic data, in real terms, 2019-24
    • Market drivers for dairy alternatives
    • Graph 5: plant-based drink and white milk launches, by average price, 2018-23
    • Graph 6: conventional milk prices, 2021-23
    • Graph 7: average oat closing price in $ per bushel, 2018-23
    • Graph 8: CO2 greenhouse gas emissions, 2011-21

    • Types of dairy alternatives used
    • Graph 9: usage of dairy and dairy alternatives in the last month, 2023
    • Graph 10: dairy alternatives usage repertoire, by age, 2023
    • Graph 11: dairy alternative usage, by category and age group, 2022-23
    • Purchasing behaviours in light of the rising cost of living
    • Barriers to dairy alternative usage
    • Graph 12: barriers to dairy alternative consumption, by category, 2023
    • Graph 13: selected factors preventing dairy alternative usage, 2023
    • Graph 14: selected important factors when purchasing food and drink, 2022
    • Graph 15: households and projected households, by household size, 2000-40
    • Graph 16: consumers who would be happy to try a milk/dairy product made by genetic engineering technology, by age, 2023
    • Behaviours towards dairy alternatives
    • Graph 17: behaviours towards dairy alternatives, 2023
    • Attitudes towards dairy alternatives
    • Graph 18: attitudes towards dairy alternatives, 2023
    • Graph 19: agreement that many recipes traditionally using dairy can be replicated with dairy alternatives, by age and gender, 2023

    • Graph 20: dairy alternative launches, by sub-category, 2020-23
    • Graph 21: dairy alternative launches, by launch type, 2021-23
    • Graph 22: dairy alternative launches, by ultimate company, 2020-22
    • Graph 23: plant-based drink launches, by top five flavour components, 2021-23
    • Graph 24: dairy alternative launches, by share of selected ingredient, 2021-23
    • Graph 25: dairy milk alternative launches using ‘barista’ in the product description, 2019-23
    • Graph 26: dairy alternative launches by top 10 plus, minus and functional health claims, 2020-23
    • Graph 27: dairy alternative launches, by sub-category, by average protein levels (g per 100g/ml), 2021-23
    • Graph 28: dairy alternative launches with a Nutri-Score, 2021-23
    • Advertising and marketing activity

    • Milk alternatives
    • Yogurt alternatives
    • Cheese alternatives


    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Repertoire analysis methodology
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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