2021
9
Germany Dairy Alternatives Market Report 2021
2021-07-21T16:47:18+01:00
REP764B6469_5B5A_45B5_B94A_EFD870AA2023
2195
140463
[{"name":"Dairy Alternatives","url":"https:\/\/store.mintel.com\/industries\/food\/vegan-plant-based\/dairy-alternatives"}]
Report
en_GB
Dairy alternative manufacturers need to focus on flavour and texture innovation and use original positioning to stand out in an increasingly crowded market. Hanna Mansour, Research Analyst – Food…

Germany Dairy Alternatives Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Dairy Alternatives market in Germany including the behaviours, preferences and habits of the consumer.

Negative health perceptions of consuming dairy and the positive environmental impact of reducing dairy consumption are increasingly influencing consumers’ food choices. COVID-19 has boosted consumers’ desire to avoid animal products.

Read on to find out more or take a look at all of our Germany Food market research.

Quickly Understand

  • What is the retail market share of dairy alternatives?
  • What are German consumers’ attitudes towards dairy alternatives?
  • What are the usage barriers for dairy alternatives?
  • What are German consumers’ behaviours regarding dairy alternatives?
  • What are the motivations for using dairy alternatives?
  • What is the usage of dairy alternatives in the German market?

Covered in this report

Brands mentioned: Actimel, Alnatura Produktions- und Handels GmbH, Almo Milk, Alpro, Bedda, beleaf, Danone S.A., dm Bio, Fairfood Freiburg, Freche Freunde, GutBio, Happea, Harvest Moon, Hemi, Hemme, Hochland SE, Hope & Sesame, lue Diamond, Koko, Live Real Farms, Müller, Natumi, Netto, Oatly AB, Princess and the Pea, Roggenkamp Organics, Share Organic, Veggie Mylk, Vehappy, Violife etc.

Products covered: This Report covers products that are plant-based/vegan alternatives to traditional dairy products, including milk, yogurt, cheese, cream, quark and ice cream.

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Dairy alternative manufacturers need to focus on flavour and texture innovation and use original positioning to stand out in an increasingly crowded market.

Hanna Mansour
Analyst – Food & Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on dairy alternatives
    • Market context
    • [Graph] Germany: number of single- to five-person households, 2020-2040
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: ‘poor taste’ and ‘poor texture’ as the reasons for not using dairy alternatives, January 2021
    • Opportunities
    • [Graph] Germany: most important factors when shopping for food, March 2021
    • The competitive landscape
    • [Graph] Germany: company retail market share of dairy alternatives, by value and volume, 2020
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-2022
    • [Graph] Germany: reduction of the intake of animal derived products (excluding meat) to eat healthily, March 2021
    • [Graph] Germany: number of single- to five-person households, 2020-2040
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Usage of dairy alternatives
    • [Graph] Germany: usage of dairy alternatives, by age, January 2021
    • [Graph] Germany: types of dairy or dairy alternatives used in the last month, January 2021
    • [Graph] Germany: repertoire of dairy alternatives used, January 2021
    • Motivations for using dairy alternatives
    • [Graph] Germany: motivations for using dairy alternatives, January 2021
    • [Graph] Germany: most important factors when shopping for food, March 2021
    • [Graph] Germany: motivations for using fortified and functional food and drink, September 2020
    • Behaviours regarding dairy alternatives
    • [Graph] Germany: behaviours regarding dairy alternatives, January 2021
    • [Graph] Germany: ‘too expensive’ as a reasons for not using dairy alternatives, January 2021
    • Usage barriers for dairy alternatives
    • [Graph] Germany: reasons for not using dairy alternatives, January 2021
    • [Graph] Germany: ‘poor taste’ and ‘poor texture’ as the reasons for not using dairy alternatives, January 2021
    • Attitudes towards dairy alternatives
    • [Graph] Germany: attitudes towards dairy alternatives, January 2021
    • [Graph] Germany: usage of dairy alternatives, by parental status, January 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • [Graph] Germany: dairy alternative* launches, by top 10 claims, 2016 vs 2020
    • [Graph] Germany: launches of dairy alternatives*, by sub-category, 2016 vs 2020
    • [Graph] Germany: launches of plant-based drinks, by selected base ingredients, 2016 vs 2020
    • [Graph] Germany: launches of dairy alternatives* featuring a high/added protein claim, 2016 vs 2020 vs 2021
    • [Graph] Germany: launches of dairy alternatives*, by leading functional claims, 2016 vs 2020
    • [Graph] Germany: launches of dairy alternatives*, by selected plus claims, 2016 vs 2020
    • [Graph] Germany: launches of dairy alternatives*, by ethical and environmental claims, 2016 vs 2020
    • [Graph] Germany: launches of dairy alternatives*, by natural claims, 2016 vs 2020
    • [Graph] Germany: launches of dairy alternatives*, by private labels vs brands, 2016 vs 2020 vs 2021
    • Advertising and marketing activity
  5. MARKET SHARE

    • [Graph] Germany: company retail market share of dairy alternatives, by value and volume, 2020
    • Retail market share of dairy alternatives, by value, 2019-20
    • Retail market share of dairy alternatives, by volume, 2019-20
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
    • Market segmentation
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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