2022
9
Germany Dairy Alternatives Market Report 2022
2022-06-28T11:02:06+01:00
REPF839D891_6395_4DBC_8EDA_2CD86D9ABAC3
2195
152485
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Report
en_GB
Dairy alternative brands must prove their value beyond price amidst rising inflation and appeal more to flexitarians to democratise access to sustainable nutrition. Valentin Thies, Senior Research Analyst -…

Germany Dairy Alternatives Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Dairy Alternatives Market Report 2022 identifies consumers’ attitudes towards dairy alternative products, the impact of COVID-19 on this product category, and possibilities for innovation in the German plant-based milk market. This report covers the Germany Dairy Alternatives market size, market forecast, market segmentation and industry trends for the Dairy Alternatives Market Germany.

Current Market Landscape

Our Dairy Alternatives Germany report shows that increased at-home activity during COVID-19 boosted dairy alternative growth amidst interest in eco-friendly and healthy lifestyles. As consumers are more accustomed to established dairy alternatives (e.g. milk/yogurt alternatives), categories with smaller user bases (e.g. plant-based desserts, cheese/cream alternatives) will experience growing interest and experimentation.

While the vast majority of German dairy users would never completely give up consuming dairy, inclusive on-pack messages targeting flexitarians hold possibilities attract non-core user groups without alienating core users.

Germany Dairy Alternatives Market Share and Key Industry Trends

Despite inflation carrying over from 2022 into 2023, affecting spending power, increased private label competition will democratise access to dairy alternatives and sustainable nutrition to lower-income groups. In response to growing competition, brands are likely to increase product diversity, targeting specific usage occasions (e.g. baking).

High inflation caused by strong demand, rising energy/ingredient prices and supply chain disruptions add price pressure on dairy alternatives. With ‘brand’ scoring low as a purchase driver, financially squeezed Germans are likely to trade down in commodity-based categories (e.g. milk) and switch to private labels.

  • 71% of Germans agree there should be more food and drink products that are both healthy and sustainable.
  • 55% of Germans agree that dairy alternatives should resemble the taste/texture of dairy products.
  • 46% of Germans would find it appealing if products were labelled as ‘plant-based’ rather than ‘vegan’.
  • 63% of Germans agree that dairy alternative brands need to support the farmers that produce the ingredients more.

Future Trends in the Market for Dairy Products and Alternatives in Germany

EU implementations to increase organic agriculture and heavy investments by FMCG players in the dairy alternatives space will help to boost sustainable nutrition and catalyse growth further. However, to avoid becoming politicised as the scapegoat for a declining dairy industry, brands can focus on hyperlocalism and proactively elevate the people/communities behind their ingredients, thus boosting the Germany milk substitute consumption.

To remain competitive on the dairy alternatives market Germany despite rising prices, brands must prove their value. For instance, alternatives that mimic features of dairy well (e.g. nutrition/taste), facilitate popular cooking occasions or link environmental to personal benefits can prove a better ‘bang for the buck’.

Read on to discover more details or take a look at all of our Vegan and Plant-Based Market Research.

Quickly Understand

  • Market drivers for dairy alternatives, including the shift towards sustainable nutrition and the impact of inflation.
  • Types of dairy alternatives used.
  • Purchase factors for dairy alternatives.
  • Base ingredient associations for almonds, coconut, oats, pea and soy.
  • Attitudes and behaviours related to dairy alternatives, including future market opportunities linked to social/environmental sustainability, new usage occasions and positive nutrition.
  • Recent product launch activity and innovations.

Covered in this Report

Products: Milk, yogurt, cheese, desserts, cream, quark, ice cream, and more.

Brands: Bauer (GrünKraft), Alpro, Bayernglück, RÜCKER, Oatly, Whole Foods, Miyoko, Activia, Allos, Harvest Moon, Les Petites Pousses, and more.

Expert Analysis from a Specialist in the Field

This report, written by Valentin Thies, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends in the German plant-based milk market, and adds expert context to the numbers.

Dairy alternative brands must prove their value beyond price amidst rising inflation and appeal more to flexitarians to democratise access to sustainable nutrition.

Valentin Thies
Valentin Thies
Senior Food & Drink Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: usage of dairy alternative products in the last month, by category and age group, 2022
    • Graph 2: average annual oat price in US Dollars per bushel, 2017-22
    • Mintel predicts
    • Opportunities
    • The competitive landscape
  2. MARKET DRIVERS

    • Graph 3: key economic data, in real terms, 2019-23
    • Graph 4: environmental impact per L of dairy milk and plant-based milk alternatives, 2018
    • Graph 5: environmental impact per L of dairy milk and plant-based milk alternatives, 2018
    • Graph 6: motivation for using dairy alternatives, 2021
    • Graph 7: average annual oat price in US Dollars per bushel, 2017-22
    • Graph 8: population by age group, 2020-30
  3. WHAT CONSUMERS WANT AND WHY

    • Types of dairy alternatives used
    • Graph 9: usage of dairy and dairy alternative products in the last month, by category, 2022
    • Graph 10: repertoire of types of dairy alternative products consumed in the last month, by age, 2022
    • Graph 11: usage of dairy alternative products in the last month, by category, 2022 vs 2021
    • Graph 12: usage of dairy alternative products in the last month, by category and age group, 2022
    • Purchase factors
    • Graph 13: most important purchase factors for dairy alternatives, 2022
    • Base ingredient associations
    • Graph 14: dairy alternative base ingredient associations, 2022
    • Graph 15: dairy alternative product launches, by selected base ingredients, 2012-21
    • Attitudes towards dairy alternatives
    • Graph 16: attitudes towards dairy alternatives, 2022
    • Behaviours regarding dairy alternatives
    • Graph 17: behaviours regarding dairy alternatives, 2022
    • Graph 18: top factors when shopping for food, 2021*
    • Graph 19: important ethical and environmental factors when making food and drink choices, 2021*
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 20: dairy alternative launches, by ultimate company, 2019-21
    • Graph 21: Groupe Danone dairy alternative launches, by launch type, 2019-21
    • Graph 22: dairy milk alternative launches, by % using ‘barista’ in product description, 2017-21
    • Graph 23: dairy alternative launches, by private label vs branded, 2017-21
    • Graph 24: dairy alternative launches, by sub-category, 2017-21
    • Graph 25: dairy alternative launches, by top 15 claims, 2017 vs 2021
    • Graph 26: dairy alternative launches, by % of launches with CO2 or carbon in product description, 2019-21
    • Graph 27: dairy alternative launches, by top 10 plus, minus and functional health claims, 2017-21
    • Graph 28: dairy alternative launches, by % of Nutri-Score launches, 2017-21
    • Graph 29: dairy alternative launches, by top functional claims, 2021
    • Advertising and marketing activity
  5. MARKET SHARE

    • Milk alternatives
    • Yogurt alternatives
  6. MARKET SIZE, SEgmentation AND FORECAST

  7. APPENDIX

    • Appendix
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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