Stay ahead of the curve and future-proof your business with Mintel’s Germany Dairy Alternatives Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market trends and consumer behaviours affecting your industry. Get a 360° view of the dairy alternative market including dairy products Germany market size, share, and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
According to Mintel’s dairy alternatives Germany report, the high cost of living is preventing the dairy alternatives market Germany from growing. However, conventional dairy products aren’t immune to inflationary pressures, but, as they are the cheaper alternative, some consumers with strained budgets have switched back to regular dairy products to save money.
To continue sustainability’s growth, brands will have to educate their customers, as 35% of German consumers believe more information about the environmental benefits of using dairy alternatives over dairy products would encourage more people to switch.
To learn how to connect with your audience, purchase our Germany Dairy Alternatives Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Barilla, Alpro, VeLike!, Oatly, Alnatura, Berief, Formo, Aldi, Kellogg’s, Greenforce, Plantopia, Plant Magic Co., Biovegan, My Vay, REWE, Lidle, Danone, Upfield, DM, Edeka, Kaufland, Rossmann, Penny, Provamel, MILRAM, Müller, Nufri+, Unmilk, and many more.
Products: Cheese, milk, yogurt, yogurt drinks, frozen yogurt, kefir, desserts (traditionally made with dairy), chilled desserts, shelf-stable desserts, frozen desserts, cream, ice cream, quark, skyr and many more.
This report, written by Harry Meehan, Analyst, delivers in-depth commentary and analysis to highlight trends in the Germany dairy industry and add expert context to the numbers.
Amidst high inflation brands can target curious flexitarians with inclusive messaging and affordability. Moreover, according to our dairy alternatives Germany report, precision fermentation will spur a second wave of market growth in the Germany dairy industry.
Harry Meehan
Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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