Stay ahead of the curve and future-proof your business with Mintel’s Germany Desserts Market Report 2023. Our full report is packed with consumer-led market intelligence, Germany dessert market trends, and consumer behaviours affecting your industry. Get a 360° view of the German dessert market including the market share, Germany dessert market size, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed German dessert market outlook, including market drivers and expert insights.
- Food and drinks typically consumed after the main course, and usage frequency of desserts in Germany.
- Purchase channels and factors for desserts in Germany.
- Consumer behaviours and attitudes related to desserts in Germany, e.g. the vital role of indulgence in the continued success of the category.
- Recent launch activity and innovations in the German dessert market.
- How your business can tap into opportunities to increase your share in the German dessert market.
An Overview of the German Dessert Market
Now the pandemic-induced consumption boom has ended and the high cost of living continues to influence buying and consumption behaviours, the market growth for desserts in Germany is put under pressure.
However, desserts’ status as an affordable luxury has allowed the category to offer consumers a mood-boosting treat in times of difficulty, with 53% of German consumers agreeing that having a dessert is a low cost way to improve their mood.
Dessert Market Analysis: What German Consumers Want and Why
- Dessert Market Analysis of Consumer Behaviour: Despite its high sugar content, indulgence remains the key driver for the consumption of desserts in Germany. 40% of German consumers regard eating less of a standard dessert product as more appealing than eating more of an equivalent ‘light’ product.
- German Dessert Market Trends: The dessert category is driven by novelty and experimentation, as is evidenced by 47% of consumers in Germany who eat a repertoire of 5 to 6 different desserts.
- Desserts Market Research: Germans will be nudged towards healthier eating and drinking habits by proposed government initiatives, as well as high obesity levels (51% of German adults). This may result in the development of smaller desserts as consumers look to self-moderate. Smaller packs will also serve the ageing population, as older consumers are particularly susceptible to diseases caused by high sugar diets, for example type 2 diabetes.
A German Dessert Market Forecast
- If proposed BMEL initiatives to promote sustainability and health are given the green light, a surge in interest and consumption of plant-based desserts can be expected. Emerging technologies such as precision fermentation will enable plant-based dessert manufacturers to dial up the indulgence factor, which remains the prominent usage driver.
To learn how to connect with your audience, purchase our Germany Desserts Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Barilla, Lieblings, Ehrmann, Deux, Coca-Cola, Dr Oetker, YouTube, TikTok, Happy Coco!, Coppenrath & Wiese, Theo Müller, Royal FrieslandCampina, Zott, Bofrost, Danone, Mars, Nestlé, Unilever, Aldi, and more.
Products: Ice cream, mousse, jelly, brownies, cookie (dough), vegan desserts, donuts, cakes, fruit, yogurt/quark, chocolate, sweet biscuits, chilled, frozen/non-frozen desserts, dessert toppings, dry dessert mixes, dessert bars, and more.
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Expert Insights on Desserts in Germany
This report, written by Harry Meehan, Analyst, delivers in-depth commentary and analysis to highlight German dessert market trends and add expert context to the numbers.
Our desserts market research shows that the category’s mood-boosting quality trumps any short-term health concerns German consumers might have. However, small packs and plant-based desserts will bridge the gap and allow users to enjoy indulgence in moderation.
Harry Meehan
Analyst
Collapse All
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- Key issues covered in this Report
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EXECUTIVE SUMMARY
- Market context
- Graph 1: food and dessert launches, by Nutri-Score inclusion, 2020-23
- Graph 2: dessert consumption, by financial situation, 2023
- Mintel predicts
- Opportunities
- The competitive landscape
- Graph 3: company retail value and volume sales of desserts, 2022
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MARKET DRIVERS
- The German economy
- Graph 4: key economic data, in real terms, 2019-25
- Graph 5: financial confidence index, 2022 – 23
- Market drivers for desserts
- Graph 6: overweight and obesity rate, by BMI and age group, by % of population, 2014 and 2019
- Graph 7: consumption of desserts, by age demographic, 2023
- Graph 8: current and projected share of age groups that make up the population, 2023-50
- Graph 9: dessert launches, by average sugars per 100g, 2013-23
- Graph 10: dessert consumption, by financial situation, 2023
- Graph 11: responded 'indulgent'' to 'attributes looked for in a dessert for different occasions', 2023
- Graph 12: food and dessert launches, by Nutri-Score inclusion, 2020-23
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WHAT CONSUMERS WANT AND WHY
- Food and drinks typically consumed after the main course
- Graph 13: types of food/drink typically consumed after the main course of a meal, 2023
- Usage frequency of desserts
- Graph 14: consumption frequency of desserts, 2023
- Graph 15: consumption of desserts, by type, 2023
- Graph 16: repertoire of desserts eaten, by age, 2023
- Graph 17: dessert consumption, by type and age, 2023
- Graph 18: consumption of desserts, by financial situation, 2023
- Purchase location of desserts/dessert toppings
- Graph 19: purchase location of desserts/dessert toppings, 2023
- Purchase factors for desserts
- Graph 20: purchase factors for desserts, by consumption occasion, 2023
- Graph 21: desirable properties of desserts, by 'combination of different textures', 2023
- Behaviours related to desserts
- Graph 22: behaviours related to dessert consumption, 2023
- Attitudes towards desserts
- Graph 23: attitudes towards desserts, 2023
- Graph 24: dessert consumption, by lifestages, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Graph 25: dessert launch share, by company, 2021-23
- Graph 26: dessert launches, by branded vs private label, 2023
- Graph 27: dessert launches, by private label vs branded, by launch type, 2022-23
- Graph 28: dessert launches by top 10 claims, 2021-23
- Graph 29: dessert launches, by vegan and plant-based claim, 2020-23
- Graph 30: dessert launches, by sub category, 2021-23
- Graph 31: dessert launches, by sugar related claims, 2020-23
- Graph 32: dessert launches, by average fat content per 100g, 2013-23
- Graph 33: dessert launches, by average sugar content per 100g, 2013-23
- Graph 34: dessert launches by high/added protein claim, 2020-23
- Graph 35: dessert launches, by flavour component (incl blend), 2021-23
- Graph 36: desired features of a dessert, 'not too sweet', by consumption occasion, 2023
- Graph 37: dessert launches, by top five textures, 2020-23
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Advertising and marketing activity
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MARKET SHARE
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MARKET SIZE, SEgmentation AND FORECAST
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
- Appendix – market size and central forecast methodology
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