2021
9
Germany Desserts Market Report 2021
2021-07-28T17:04:19+01:00
REP5D50481A_EE93_4F7C_A0AD_9F4B5AE3B9C1
2195
140978
[{"name":"Desserts","url":"https:\/\/store.mintel.com\/industries\/food\/desserts"}]
Report
en_GB
Dessert brands need to improve their better-for-you attributes while maintaining their indulgent appeal. Vegan/plant-based desserts have more NPD potential. Heidi Lanschützer, Associate Director Germany…

Germany Desserts Market Report 2021

£ 2,195 (Excl.Tax)

Description

Dessert brands need to improve their better-for-you attributes while maintaining their indulgent appeal. Vegan/plant-based desserts have more NPD potential.

Heidi Lanschützer, Associate Director Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Impact of COVID-19 on desserts
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: importance of indulgence, eye-catching and high quality desserts for serving on different occasions, 2021
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: companies’ shares of retail value and volume sales of dessert products, 2020
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-2022
    • [Graph] Germany: share of total population by age, 2020-30
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on consumer behaviour
    • [Graph] Germany: extent to which people are worried the outbreak might impact their lifestyle, Mintel’s Global COVID-19 Tracker, 2020-2021
    • Food and drinks typically consumed after the main course
    • [Graph] Germany: types of food/drink typically consumed after the main course/dish of a meal, 2021
    • Usage of desserts
    • [Graph] Germany: consumption of desserts in the last three months, by select demographics, 2021
    • [Graph] Germany: repertoire of desserts eaten in the past three months, 2021
    • [Graph] Germany: frequency of eating different types of desserts in the last three months, 2021
    • [Graph] Germany: different types of dessert (including toppings) eaten at least once a week, by age, 2021
    • [Graph] Germany: different types of desserts (including toppings) eaten at least once a week, by parental status and household size, 2021
    • Factors that would prompt more frequent usage of desserts
    • [Graph] Germany: attributes that would prompt more frequent usage of desserts, 2021
    • Behaviours related to desserts
    • [Graph] Germany: behaviours related to eating and buying desserts, 2021
    • Attitudes towards desserts
    • [Graph] Germany: attitudes towards dessert products, 2021
    • Attributes looked for in a dessert product for different occasions
    • [Graph] Germany: attributes looked for in a desserts product by occasion, 2021
    • [Graph] Germany: selected attributes users/buyers look for in desserts for different occasions, 2021
    • [Graph] Germany: most important ‘healthier’ attributes for selected dessert occasions, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • [Graph] Germany: NPD in dessert product, by sub-category, 2017 and 2020
    • [Graph] Germany: NPD in dessert products, by top five companies, 2017-20
    • [Graph] Germany: NPD in dessert products with L/N/R sugar claims, 2017-20
    • [Graph] Germany: NPD in desserts, by top 10 flavour component subgroup, 2017 and 2020
    • Advertising and marketing activity
  5. MARKET SHARE

    • Company retail market shares of desserts, by value, 2019-20
    • Company retail volume shares of desserts, by volume, 2019-20
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast
    • Appendix – further analysis

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch