Germany Digestive Health Market Report 2023
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Brands can support consumers' digestive health with convenient ailment solutions and encourage lifestyle changes for holistic health. Hannah Sandow, Health & Wellbeing Senior Analyst, Germany…

Germany Digestive Health Market Report 2023

£ 2,195 (Excl.Tax)


The Germany Digestive Health Market Report 2023 identifies consumers’ attitudes towards digestive health brands, digestive remedies in Germany, and offers insightful digestive health market statistics. This report covers the German digestive health market size, market forecast, market segmentation and digestive health products industry trends for the German digestive health market.

Digestive Remedies in Germany: Current Market Landscape

Mintel’s market study on digestive health identifies that half of those suffering with digestive issues buy digestive remedies in Germany, while others have made lifestyle changes to maintain or improve their digestive health. While the majority of Germans say maintaining/improving their digestive health is important to them, the gap between actions and attitudes towards gut health shows further potential for digestive health brands.

The cost-of-living crisis inflicts significant stress on consumers. Stress is known to impact digestive health, thus, demand for digestive remedies in Germany is bound to increase as the cost-of-living crisis adds additional stress to Germans’ lives while COVID-19 hygiene measures increasingly fade. At the same time, consumers will adapt their spending, benefiting private label products, or make lifestyle-oriented changes to improve gut health.

Digestive Health Market Share, Size, and Challenges

Digestive health market statistics show that despite heightening demand, financial concerns will prompt consumers to reevaluate their spending on digestive health in favour of lifestyle changes or private-label products.

According to our market study on digestive health consumers will be increasingly eager to invest in their health once prices stabilise. To tie into Germans’ holistic perception of health, digestive health brands can promote proactive approaches to maintain gut health, ranging from probiotic enhancement of everyday foods to fostering healthy lifestyle habits.

  • Digestive Health Products Market Challenges: 72% of Germans experience digestive issues, however, only a fraction of sufferers buys digestive remedies in Germany.
  • Digestive Health Market Size: The majority of Germans expect inflation to have a negative impact on their finances, causing increased stress levels, which are known to impact digestive health, and will further increase the share of Germans experiencing digestive issues to 72%, thus increasing the digestive health market size.
  • Digestive Health Market Share: With 54%, pharmacies hold the biggest market share in the Germany digestive health supplements market, however, drugstores are fast expanding their healthcare offering.

Future Outlook of the Digestive Health Products Industry

During an income squeeze, multifunctionality offers digestive health brands an opportunity to deliver value for money and will resonate with Germans’ interest in the digestive health market and vitamins with digestive health benefits. In particular, immune health and mental wellbeing claims will appeal to Germans as they navigate their way out of the pandemic and through the cost-of-living crisis.

Furthermore, advances within technology and diagnostic tools, will continue to provide opportunities for personalised care within the digestive health products industry. This presents opportunities for digestive remedies in Germany to collaborate with tech solutions.

To discover more about the German Digestive Health Products Market, read our German Attitudes towards Healthy Eating and Drinking Market Report 2022, or take a look at our extensive German Health and Wellbeing Market Research.

Quickly Understand

  • The short-, medium- and long-term impact of inflation and supply chain issues on the digestive health market.
  • Experience of digestive issues and purchase of digestive remedies in Germany.
  • In-store and online purchase channels.
  • Interest in and usage of digestive remedies in Germany.
  • Perceived benefits of good digestive health, like immune health or improved mood.
  • Behaviours and attitudes towards digestive health, including the importance of digestive health and consumers’ lifestyle habits.

Covered in this Report

Products: Gastrointestinal OTC products (herbal drops, antacids, supplements, heart burn medication, anti-diarrhea medication, natural anti-diarrhea remedies, laxatives, anti-sickness/nausea medication, bloating relief medication, IBS remedies, natural laxatives, capsules), coffee, nutritional powders, and more.

Brands: Dr. Mannah, tetesept, Wild Dose, Tums, Müller (SilaVit), Refluthin, Wild Nutrition, Braineffect, dm, Douglas (Disapo), DocMorris, IhreApotheken, Biomel, Mind Komnucha, Kijimea, Osakia Lactoferrin, PremindBiotics, and more.

Expert Analysis from a Specialist in the Field

This report, written by Hannah Sandow, a leading analyst in the Health & Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the German digestive health products market, and adds expert context to the numbers.

Digestive health brands can support consumers’ digestive health with convenient ailment solutions and encourage lifestyle changes for holistic health.

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24
    • The impact of the economy on digestive health
    • Graph 2: consumer price index for OTC medication, 2021-22
    • Ageing population
    • Graph 3: share of maximum adult population projections, by age group, 2022-32
    • Healthy lifestyles
    • Graph 4: willingness to make short-term sacrifices for the sake of one's long-term health*, 2019-22

    • Experience of digestive issues
    • Graph 5: experience of gastrointestinal and digestive issues in the last six months, 2022
    • Graph 6: experience of gastrointestinal and digestive issues in the last six months by generation, 2022
    • Purchase of digestive remedies
    • Graph 7: purchase of gastrointestinal and digestive remedies in the last six months, 2022
    • Purchase channel for digestive remedies
    • Usage and interest in digestive products
    • Graph 8: usage and interest in gastrointestinal and digestive products, 2022
    • Graph 9: NPD in healthcare with pre-/probiotic claims, 2017-22
    • Perceived benefits of good digestive health
    • Graph 10: perceived benefits of good gastrointestinal and digestive health, 2022
    • Graph 11: health priorities, by select age groups*, 2021
    • Behaviours towards digestive health
    • Graph 12: behaviours towards digestive health, 2022
    • Graph 13: experience of gastrointestinal and digestive issues more than once a week in the last six months, 2022
    • Attitudes towards digestive health
    • Graph 14: attitudes towards gastrointestinal and digestive health, 2022

    • Graph 15: digestive and detoxifying treatment NPD as a % of all healthcare, 2018-22
    • Graph 16: digestive and detoxifying treatment NPD, by type, 2018-22
    • Graph 17: digestive and detoxifying treatment NPD, by format type, 2018-22
    • Graph 18: digestive and detoxifying remedies NPD, by claim category, 2018-22
    • Graph 19: digestive and detoxifying remedies NPD with convenience claims, 2018-22
    • Graph 20: digestive and detoxifying remedies NPD, by top five packaging types, 2018-22
    • Graph 21: digestive and detoxifying treatment NPD, by top ten companies, 2018-22
    • Food and drink launches with digestive benefits

    • Graph 22: retail market value for OTC gastrointestinal medication, 2016-22

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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