Germany Music and Other Audio: CDs, Streaming, Downloads, and Podcasts – Market Report 2022
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Improving audio quality will bring new opportunities for music streaming services, while virtual concerts can play a long-term role in the music industry. Jan Urbanek, Research Analyst - Consumer…

Germany Music and Other Audio: CDs, Streaming, Downloads, and Podcasts – Market Report 2022

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The Germany Music & Other Audio: Streaming & Podcasts Market Report 2022 identifies consumers’ attitudes towards physical and digital audio media, the impact of increasing digitalisation on the industry, and the impacts of COVID-19 on the Germany Music Market. This report covers the online music streaming market size, market forecast, market segmentation and industry trends for the Germany Music, Podcast and Audio Market.

Current Market Landscape

Digital media subscriptions and purchases have grown significantly. Use of free media platforms such as social media and online newspapers also experienced growth but were impacted by reduced advertising revenue. Print media, however, was hit hardest by the accelerated shift to digital.

The shift towards digital music continued with strong demand for both advertising-supported and paid-for subscription streaming services. Despite shop closures, online retail continued to provide access to physical music with reliance on album sales and downloads rising as live music events were cancelled. Nonetheless, sales remained in decline.

Germany Music Market Share and Key Industry Trends

Financial limitations caused by the pandemic and budget shifts to in-person leisure activities as restrictions ease will limit spend on in-home media. However, advertising revenue will grow again as the economy recovers, but print media will continue to be negatively impacted by an accelerated long-term shift to digital media and online music streaming.

Streaming services are continuously expanding user bases, with several looking to attract music fans with higher quality audio experiences. The physical music market will continue to decline, while shortages in the vinyl market provides challenges for smaller artists and labels.

  • 63% of Germans think higher quality audio is worth paying more for.
  • 30% of those not paying for music are put off by the expense of streaming.
  • 38% of German consumers who listen to music are interested in watching live concerts and music events online.
  • 25% of consumers who listen to music believe music streaming services should raise prices to pay artists more.

Future Trends in the Germany Digital Music Market

Long term, more people will get accustomed to using different free as well as paid-for digital media platforms. Consumers will also have a greater appreciation of the value of tech and media in their lives, making them more receptive to new trends in the Germany Music Streaming Market.

Higher ownership of improved quality speakers and headphones will see CD and studio quality audio become more commonplace on the online music streaming market. Platforms such as Spotify will look to evolve their offering to include more additional paid-for content with live streams, exclusive podcasts, and increased community content.

Read on to discover more details or take a look at all of our Books, Music & Stationary Market Research.

Quickly Understand

  • The short-, medium- and long-term impacts of COVID-19 on the music market.
  • Music listening habits across streaming, radio, CDs, cassettes, and vinyl.
  • Share of the leading free and paid music streaming services.
  • Consumer activities when listening to music and podcasts.
  • Behaviours towards music and podcasts.

Covered in this Report

Products: Physical media (CDs and vinyl), music streaming (free or paid-for, online services or mobile apps), music downloads, podcast streaming/downloading.

Brands: Spotify, YouTube, Amazon, Apple, Deezer, Tidal, and more.

Expert Analysis from a Specialist in the Field

This report, written by Jan Urbanek, a leading analyst in the Consumer Technology sector, delivers in-depth commentary and analysis to highlight current trends in the Germany Digital Music Market, and adds expert context to the numbers.

Improving audio quality will bring new opportunities for music streaming services, while virtual concerts can play a long-term role in the music industry.Jan Urbanek

Jan Urbanek
Senior Consumer Technology Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The impact of COVID-19 on music and other audio
    • Market context
    • Opportunities
    • The competitive landscape
    • Graph 1: share of paid streaming market, 2021
  2. Market drivers

    • COVID-19 and the German economy
    • Graph 2: key economic data, in real terms, 2019-23
    • COVID-19’s impact on music and audio
    • Device ownership
    • Graph 3: technology ownership, 2021
    • Internet infrastructure and data consumption
    • Social media and the music industry
  3. What consumers want and why

    • Music listening activity
    • Graph 4: music listening activity in the last three months, 2021
    • Graph 5: use of music streaming services in the last three months, by age, 2021
    • Graph 6: users of free music streaming services, 2021
    • Music spending activity
    • Graph 7: music purchasing in the last three months, 2021
    • Graph 8: repertoire of music purchasing in the last three months, 2021
    • Reasons for not paying for music
    • Graph 9: reasons for not paying for music streaming, 2021
    • Music listening locations
    • Graph 10: activities when listening to music, 2021
    • Attitudes towards listening to music
    • Podcast listening habits
    • Graph 11: activities when listening to podcasts, 2021
    • Attitudes towards listening to podcasts
    • Graph 12: attitudes towards podcasts, 2021
  4. Launch activity and innovation

  5. Market share

    • Graph 13: share of paid streaming market, 2021

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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