2021
9
Germany Digital Platforms and the Customer Journey Market Report 2021
2021-05-05T13:02:06+01:00
REPDEF4018C_BAE5_45E8_99DD_0AC32ACECFC7
2195
137610
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"}]
Report
en_GB
COVID-19 has amplified the demand for ecommerce across all age groups, creating opportunities to provide personalised experiences based on the prowess of the user. Jan Urbanek, Research Analyst -…

Germany Digital Platforms and the Customer Journey Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of Digital Platforms in Germany including the behaviours, preferences and habits of the consumer.

Click here to view the German version of our Germany Digital Platforms and the Customer Journey Market Report 2021.

 

Young Germans value personalised online shopping experiences, but regulations in data privacy are a barrier for companies. Directly asking for input, such as by using quizzes to determine a customer’s preferences or utilising AI, will allow retailers to maintain personalisation and also make it more precise.

Read on to find out more or take a look at all of our Germany Consumer Technology market research.

Quickly Understand

  • How does COVID-19 impact online purchasing, including changing habits and potential barriers?
  • Which devices and payment options consumers use to make online purchases?
  • What is the uptake of digital wallets and usage of the smartphone for contactless payments in store?
  • What is German consumers’ interest in ecommerce innovations?
  • What is German consumers’ online shopping behaviour?
  • How do Germans discover new products?

Covered in this report

Brands mentioned: Amazon, Apple, Barclaycard, Breiter Hut & Mode, Etsy, Facebook, Finanzguru, Google, Handelsverband Deutschland, Holt, IKEA, Mediamarkt, Otto, PayPal, Samsung Pay, Sparkasse, Storefronts, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has amplified the demand for ecommerce across all age groups, creating opportunities to provide personalised experiences based on the prowess of the user.

Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. Insights

    • Key issues covered in the Report
  2. EXECUTIVE SUMMARY

    • The impact of COVID-19 on online purchasing behaviour
    • Market context
    • Mintel predicts
    • [Graph] Germany: online sales (incl VAT), 2015-25
    • What consumers want and why
    • [Graph] Germany: devices used to make online purchases in the last three months, by generation, November 2020
    • Opportunities
  3. MARKET DRIVERS

    • COVID-19 and the German economy
    • [Graph] Germany: key economic data, in real terms, 2019-2022
    • [Graph] Germany: online sales (incl VAT), 2015-25
    • Germany’s ecommerce market
    • [Graph] Europe: online sales by country, 2015-19
    • Localism
    • Regulations
  4. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Devices used for online shopping
    • [Graph] Germany: consumers who made online purchases in the last three months, by age, November 2020
    • [Graph] Germany: devices used to make online purchases in the last three months, by generation, November 2020
    • [Graph] Germany: smartphone ownership, by age, 2015-20
    • Payment options used
    • [Graph] Germany: payment options used during online checkouts in the last three months, November 2020
    • [Graph] Germany: payment options used during online checkouts in the last three months, by generation, November 2020
    • [Graph] Germany: usage of purchase on account during online check outs in the last three months, by gender and age, November 2020
    • Digital wallets
    • [Graph] Germany: usage of digital wallet/mobile payment for online purchases in the last three months, November 2020
    • Online shopping behaviours
    • [Graph] Germany: behaviours in regards to online shopping, November 2020
    • [Graph] Germany: respondents who have used an AR feature to visualise potential purchase, by gender and age, November 2020
    • [Graph] Germany: behaviours in regards to online shopping, November 2020
    • [Graph] Germany: respondents preferring biometrics over passwords to authorise payments, by generation, November 2020
    • [Graph] Germany: respondents using convenience-related online purchasing features, by age, November 2020
    • Product discovery
    • [Graph] Germany: ways consumers found out about products bought online, November 2020
    • [Graph] Germany: found out about last product bought online through retailer’s website, by generation, November 2020
  5. LAUNCH ACTIVITY AND INNOVATION

    • Advertising and marketing activity
  6. MARKET SHARE

    • [Graph] Germany: leading online retailers’ estimated shares of total online sales, 2019
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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