Germany Digital Trends Winter Market Report 2021
Expanding 5G networks will boost German technology markets, driving smartphone and laptop upgrades as consumers seek to utilise significantly faster speeds. Jan Urbanek, Research Analyst - Consumer Technology…

Germany Digital Trends Winter Market Report 2021

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the Digital Trends Winter – Germany market including the behaviours, preferences and habits of the consumer.

Lockdowns and restrictions have left many working from home and this trend looks set to continue for the foreseeable future. To make the work environment more efficient, people will consider upgrading desktop computers and standard laptops, alongside accessories such as monitors, and keyboards.

Read on to find out more or take a look at all of our Germany Technology market research.

Quickly Understand

  • How will the German video games market thrive?
  • What devices and technologies dominate the German market?
  • Which innovations are on the rise and why?
  • How can your brand drive sales through offering convenience?
  • What are consumers’ attitudes towards in-home entertainment and the smart home?
  • How is COVID-19 impacting German consumer behaviour within the category?

Covered in this report

Brands mentioned: Amazfit, Amazon, Apple, Dell, Facebook, FitBit, Fossil, Google, HP, Huawei, Lenovo, LG, Manova, Microsoft, Motorola, Oculus, Razer, Samsung, Sony, Telefonica, Telekom, XRSpace, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Consumer Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 recession is seeing people hold onto devices for longer, with technology markets largely focused on replacements.
Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. Executive summary

    • Mobile phones
    • Laptop, desktop and tablet computers
    • In-home entertainment and the smart home
    • Graph 1: Entertainment and smart home device ownership, December 2019
    • Wearable technology and virtual reality
    • Video games and consoles
    • Graph 2: Games console ownership, December 2019
    • Online activities
    • Graph 3: [no title]
  2. Mobile phones

    • Headline Data
    • Graph 4: Mobile phone ownership, December 2019
    • Graph 5: Mobile phone ownership combinations, December 2019
    • Graph 6: Recent and planned purchasing of smartphones, December 2019
    • Market Commentary
  3. Laptop, desktop and tablet computers

    • Headline Data
    • Graph 7: Net computer ownership, December 2019
    • Graph 8: Computer ownership, by type of computer, December 2019
    • Graph 9: Multiple computer type ownership, December 2019
    • Graph 10: Recent and planned laptop and tablet purchasing, December 2019
    • Market Commentary
  4. in-home Entertainment and the smart home

    • Headline Data
    • Graph 11: Entertainment and smart home device ownership, December 2019
    • Graph 12: Television connectivity, December 2019
    • Graph 13: Entertainment and smart home device purchasing, December 2019
    • Market Commentary
  5. Wearable technology and virtual reality

    • Headline Data
    • Graph 14: Wearable technology and VR headset purchasing, December 2019
    • Graph 15: Wearable technology and VR headset ownership, December 2019
    • Market Commentary
  6. video games and consoles

    • Headline Data
    • Graph 16: Games console ownership, December 2019
    • Graph 17: Games console purchasing*, December 2019
    • Graph 18: Games played in the last 3 months, by device**, December 2019
    • Market Commentary
  7. Online activities

    • Headline Data
    • Graph 19: [no title]
    • Graph 20: [no title]
    • Graph 21: Technology habits, December 2019
    • Market Commentary

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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