2020
9
Germany Digital Trends Summer Market Report 2020
2020-12-02T12:11:46+00:00
REP109A1356_147E_4A23_B411_62166B5022EA
2195
128238
[{"name":"Technology","url":"https:\/\/store.mintel.com\/industries\/technology"}]
Report
en_GB
COVID-19 has hit recent purchasing, while the economic uncertainty will see many Germans holding onto devices while they still work well.Jan Urbanek, Research Analyst - Consumer Technology…

Germany Digital Trends Summer Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Digital Trends Summer – Germany market including the behaviours, preferences and habits of the consumer.

The high price of flagship handsets will leave most Germans looking at the mid-range, or keeping their phones longer. Fewer will take out expensive 5G contracts during the recession and take-up will be delayed. However, the desire for increased connection speeds is there and long-term it will drive growth as prices come down.

Quickly Understand

  • How will the COVID-19 recession reshape the industry in Germany?
  • What categories show significant growth with consumers’ additional time at home?
  • How will the pandemic impact device sales in the German market?
  • Which categories offer steady growth and why?
  • How has online behaviour of German consumers changed?
  • Discover more on new product launches and innovations within the industry

Covered in this report

Brands mentioned: Amazon, Apple, Beat Saber, Facebook, Fitbit, FitXR, Google Stadia, Huawei, LG, Microsoft, Nintendo, Oculus Quest, PlayStation, Samsung, Sony, Telefonica, Telekom, Twitch, Versa 3, Vodafone, Xbox, etc.

Topics and products covered: 4G, 5G, Augmented Reality, Consoles, Desktop Computers, In-home entertainment and the smart home, Laptops, Lenovo, LTE, Mobile Phones, OLED, QLED, Tablet Computers, Ultra HD, Video Games, Virtual Reality, Wearable technology, etc.”

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Consumer Technoloy sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has hit recent purchasing, while the economic uncertainty will see many Germans holding onto devices while they still work well.
Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. Executive summary

    • Mobile phones
    • Graph 1: mobile phone ownership, December 2019 and June 2020
    • Laptop, desktop and tablet computers
    • Graph 2: computer ownership, by type of computer, December 2019 and June 2020
    • In-home entertainment and the smart home
    • Graph 3: entertainment and smart home device ownership, December 2019 and June 2020
    • Wearable technology and virtual reality
    • Graph 4: wearable technology and VR headset ownership, December 2019 and June 2020
    • Video games and consoles
    • Graph 5: games console ownership, December 2019 and June 2020
    • Online activities
    • Graph 6: digital activities on smartphones, December 2019 and June 2020
    • Graph 7: technology habits, December 2019 and June 2020
  2. THE IMPACT OF COVID-19

    • Graph 8: change in GDP, 2017-2020
  3. Mobile phones

    • Headline Data
    • Graph 9: mobile phone ownership, December 2019 and June 2020
    • Graph 10: smartphone purchasing in the last three months, December 2019 and June 2020
    • Graph 11: planned smartphone purchasing in the next three months, December 2019 and June 2020
    • Market commentary
  4. Laptop, desktop and tablet computers

    • Headline Data
    • Graph 12: computer ownership, by type of computer, December 2019 and June 2020
    • Graph 13: net computer ownership, by type of computer, December 2019 and June 2020
    • Graph 14: multiple computer type ownership, December 2019 and June 2020
    • Graph 15: planned laptop and tablet purchasing, December 2019 and June 2020
    • Market Commentary
  5. in-home Entertainment and the smart home

    • Headline Data
    • Graph 16: entertainment and smart home device ownership, December 2019 and June 2020
    • Graph 17: television connectivity, December 2019 and June 2020
    • Graph 18: planned purchasing of entertainment and smart home devices in the next three months, December 2019 and June 2020
    • Market Commentary
    • Graph 19: average daily linear TV viewing minutes, 2016-2019
  6. Wearable technology and virtual reality

    • Headline Data
    • Graph 20: wearable technology and VR headset ownership, December 2019 and June 2020
    • Graph 21: wearable technology and VR purchasing in the past three months, December 2019 and June 2020
    • Graph 22: wearable technology and VR planned purchasing in the next three months, December 2019 and June 2020
    • Market commentary
  7. video games and consoles

    • Headline Data
    • Graph 23: games console ownership, December 2019 and June 2020
    • Graph 24: planned games console purchasing in the next three months, December 2019 and June 2020
    • Graph 25: games console purchasing in the last three months, December 2019 and June 2020
    • Market Commentary
  8. Online activities

    • Headline Data
    • Graph 26: digital activities on smartphones, December 2019 and June 2020
    • Graph 27: digital activities on desktop/laptops, December 2019 and June 2020
    • Graph 28: digital activities on tablets, December 2019 and June 2020
    • Graph 29: technology habits, December 2019 and June 2020
    • Market Commentary
  9. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.