2020
9
Germany Dishwashing Products Market Report 2020
2020-09-03T11:30:25+01:00
REP5ED627D3_4124_4956_827B_4F4AF2038CFE
2195
124393
[{"name":"Dishwashing Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/dishwashing"}]
Report
en_GB
COVID-19 will increase washing-up occasions in the short and mid-term, and has also presented a longer-term opportunity for products with a safety profile based on food-grade ingredients. Dr. Christina…

Germany Dishwashing Products Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Dishwashing Products – Germany market including the behaviours, preferences and habits of the consumer.

While German consumers are not immediately affected by water scarcity, recent periods of drought have also drawn attention to potential water shortages in Germany in the future. Consumers will respond positively to brands that take a co-responsibility in education about water scarcity and those that introduce clear labeling and guidance on dishwashing products.

Quickly Understand

  • How is COVID-19 impacting dishwashing care in Germany?
  • How can your brand adapt to the needs of smaller households?
  • How can families with children best be targeted?
  • What are the market drivers within the market for dishwashing products?
  • What is the Usage and purchase of washing-up liquids?
  • What are the top category-related concerns among Germans?

Covered in this report

Brands mentioned: AEG, Claro, Domol, Ecover, Fairy, Finish Quantum, Frosch, Heatworks, Hello Fresh, Henkel, Kaufland, Marcel’s Green Soap, Miele, Netto, Palmolive, Pril, Procter & Gamble, Reckitt Benckiser, RESPEKT, Somat, Stiftung Warentest, Tetra Countertop, Yope, etc.

Products covered: hand dishwashing detergents including regular and antibacterial variants, dishwasher detergents including tablets, combination products, powders and liquids, dishwasher additives including salt, rinse aids, dishwasher cleaners, fresheners and protection products

Expert analysis from a specialist in the field

Written by Dr. Christina Wessels, a leading analyst in the Household Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 will increase washing-up occasions in the short and mid-term, and has also presented a longer-term opportunity for products with a safety profile based on food-grade ingredients.
Dr. Christina Wessels
Senior Analyst – Household Care

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: attitudes towards washing up by hand, March 2020
    • Graph 2: washing up by hands can be enjoyable, by age, March 2020
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. THE IMPACT OF COVID-19

    • market drivers

      • Graph 3: "How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)," March-April 2020
      • Graph 4: extent to which people are worried the outbreak might affect their lifestyle, March-April 2020
      • Graph 5: dishwasher ownership, by financial health*, March 2020
      • Graph 6: share of households by size, 1991 and 2018
      • Graph 7: dishwasher ownership, by housing situation, January 2020
    • What consumers want and why

      • Usage and purchase of washing-up liquids
      • Graph 8: purchase of washing-up liquid in the last six months, March 2020
      • Graph 9: usage of washing-up liquid in the last six months, March 2020
      • Usage and purchasing of dishwasher products and dishwasher ownership
      • Graph 10: dishwasher ownership, by household size*, March 2020
      • Graph 11: usage of dishwashing products in the last six months, March 2020
      • Graph 12: usage of dishwashing products in the last six months, by age, March 2020
      • Graph 13: usage of dishwashing products in the last six months by households size, NET, March 2020
      • Graph 14: purchase of dishwashing products in the last six months, March 2020
      • Issues with the dishwasher
      • Graph 15: issues experienced when using a dishwasher in the last six months, March 2020
      • Dishwasher usage frequency
      • Graph 16: reasons for using the dishwasher more often, March 2020
      • Graph 17: reasons for using the dishwasher less often, March 2020
      • Attitudes towards washing-up by hand
      • Graph 18: attitudes towards washing up by hand, March 2020
      • Graph 19: washing up by hands can be enjoyable, by age, March 2020
      • Graph 20: "There should be more formats for washing up liquids (eg spray, mousse)", by age, March 2020
    • Launch activity and innovation

      • Graph 21: NPD in dishwashing products, by subcategory, January 2015-April 2020
      • Graph 22: NPD in dishwashing care, by leading claims, January 2017-April 2020
      • Graph 23: most appealing on-pack claims when buying household care products, 2019
      • Graph 24: share of NPD in dishwashing care, by launch type, January 2015-April 2020
      • Graph 25: NPD in hand dishwashing, by top 10 fragrance component groups, 2019
      • Graph 26: NPD in dishwashing products, by top 10 companies, 2019
      • Advertising and marketing activity
    • Market share

      • market segmentation, size and forecast

        • Forecasting during the COVID-19 pandemic
      • Appendix

        • Note on COVID-19
        • Appendix – products covered, abbreviations and consumer research methodology
        • Appendix – market size and forecast

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      Below is a sample report, understand what you are buying.

      Click to show report
      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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