2021
9
Germany Dishwashing Products Market Report 2021
2021-08-27T19:03:26+01:00
REPAC7C0B2E_0C88_42F9_AA23_85AF9F7C5410
2195
142002
[{"name":"Dishwashing Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products\/dishwashing"}]
Report
en_GB
It will be a challenge to sustain the unprecedented growth caused by COVID-19, but there are opportunities for brands to spur long-term growth through natural products, solid formats and 2-in-1…

Germany Dishwashing Products Market Report 2021

£ 2,195 (Excl.Tax)

Description

Click here tp explore our latest Germany Dishwashing Products Market Report 2022 (DE version).

 

It will be a challenge to sustain the unprecedented growth caused by COVID-19, but there are opportunities for brands to spur long-term growth through natural products, solid formats and 2-in-1 products.

Dr. Christina Wessels, Senior Analyst – Household & Leisure

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on dishwashing care
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: interest in using dishwasher products, 2021^^
    • Graph 2: interest in using washing-up liquids, 2021^
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. MARKET DRIVERS

    • COVID-19 and the German economy
    • Graph 3: key economic data, in real terms, 2019-22
    • Packaging and plastic waste
    • Home ownership
    • Graph 4: housing tenure, 2018
    • Household size
    • Graph 5: share of households by size, 1991 and 2018
    • Financial health
    • Graph 6: dishwasher ownership, by financial health*, 2020
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Graph 7: exposure anxiety and lifestyle concern index, 2020-21
    • Usage of washing-up liquids
    • Dishwasher ownership and satisfaction with the dishwasher
    • Graph 8: type of dishwasher ownership, by household size*, 2021
    • Graph 9: portable/countertop dishwasher ownership, by age, 2021
    • Usage of dishwasher products
    • Graph 10: usage of dishwasher products in the last six months, 2021
    • Graph 11: number of dishwasher products used, 2021
    • Dishwasher frequency and change in frequency
    • Graph 12: frequency of using the dishwasher during the week, 2021
    • Interest in dishwashing product innovation
    • Graph 13: interest in using dishwasher products, 2021^^
    • Graph 14: interest in using washing-up liquids, 2021^
    • Consumer behaviours around dishwashing products
    • Graph 15: things done in the last six months, 2021
    • Graph 16: behaviours around washing dishes/using the dishwasher in the last six months, % of “all the time”, by age, 2021
    • Attitudes around dishwashing products
    • Graph 17: attitudes towards dishwashing products, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 18: NPD in dishwashing products, by subcategory, 2016-21
    • Graph 19: NPD in dishwashing products, by leading claims, 2018-21
    • Graph 20: share of NPD in dishwashing products, by launch type, 2016-21
    • Graph 21: NPD in dishwashing products, by top 10 companies, 2020
    • Advertising and marketing activity
  5. MARKET SHARE

  6. MARKET SIZE, SEgmentation AND FORECAST

    • Forecasting during the COVID-19 pandemic
  7. COVID-19 scenario performance

  8. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast
    • Appendix – COVID-19 scenario performance methodology and assumptions

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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