-
- All Industries /
- Household /
- Dishwashing Products /
- Germany Dishwashing Products Market Report 2022
Germany Dishwashing Products Market Report 2022
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
The Dishwashing Products in Germany Market Report 2022 identifies the frequency of dishwasher usage, the impact of the economy on the German dishwashing market, and consumers’ attitudes towards sustainable dishwashing products. This report covers the German dishwashing products market size, market forecast, market segmentation and industry trends for the dishwashing products market Germany.
Click here to explore our German market research on dishwashing products 2022 (DE version).
Despite COVID-19 restrictions being lifted and consumers venturing out more, German dishwasher owners used their dishwashers more frequently in early 2022 than during previous year’s lockdown. As parents are the most frequent users, the increase in birth rates gave dishwasher frequency a boost while hybrid working patterns equally promote more frequent dishwasher usage.
The German dishwashing market is currently on its way to normalize as volume sales drop slightly. While 2021 was still characterized by a continued lockdown, holding up dishwashing occasions, the outlook for 2022 predicts a further drop in demand. Price increases will uphold consumer spent, however, increasing financial concerns are making consumers more prone to switch to cheaper alternatives, enabling private label products to prove their potential.
While the needs-driven nature of dishwashing care protects the market from fading consumer engagement, increasing financial concerns among Germans will likely introduce stagnation in dishwasher ownership, limiting expansion opportunities for dishwasher products. Alongside this, consumers’ aim to reduce their energy usage at home, will potentially further lower their dishwasher usage frequency either to protect the environment and/or to keep rising energy bills low.
However, demand for dishwashing products is likely to stabilise over the next two years. Consumers will adapt post-pandemic lifestyles and continue to favour hybrid working and home cooking. With investments in new dishwasher appliances likely to be put on hold, brands can focus on improving efficiency to save resources and alleviate consumers’ financial and environmental concerns, and thus increase their dishwashing products in Germany market share.
While dishwasher ownership may continue to rise long term, demand for adjustable dosage in automatic dishwashing will prevent great volume increases. Long term, to ensure their endurance on the dishwashing products market in Germany, brands need to incorporate advances in efficiency with eco-friendly formulas showing low toxicity and high biodegradability as well as sustainable sourcing.
Brands can promote products that help save resources such as energy or water at home, alleviating both environmental and financial concerns that are on the top of consumers’ lists as our dishwashing in Germany market research has shown.
Read on to discover more details or take a look at all of our German Dishwasher Care Market Research.
Products: Hand dishwashing detergents, dishwasher detergents (tablets, combination products, powders, liquids), ancillaries.
Brands: dm (Denkmit), Henkel’s, Biobaula, Lidl, Ariel, Ritual’s, Okay, Fairy, and more.
This report, written by Hannah Sandow, a leading analyst in the Health and Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the dishwashing products market Germany and adds expert context to the numbers.
In challenging market conditions with limited volume growth potential, dishwashing brands can demonstrate their value by coupling financial and environmental benefits with resource-saving concepts, like cold-active formulas.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 495
Dishwashing Products - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market comprises all products for hand...
Find out more£ 2,195
Our dishwashing in Germany market research shows that new scent experiences, such as natural citrus or woody fragrances, can give brands a competitive edge in the German dishwashing...
Find out more£ 2,195
Sustainability in household care is changing. Though eco-friendly product purchases have dropped since 2023, it doesn’t necessarily mean interest in sustainability is fading. Instead, it reflects the growing...
Find out more£ 495
Dishwashing Products - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market comprises all products for hand...
Find out more£ 2,195
In Germany, the economic landscape remains challenging due to ongoing inflation, impacting consumer spending power, particularly in pet and household care products. Indeed, pet ownership trends reveal that...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more