2020
9
Germany DIY Retailing Market Report 2020
2020-10-06T15:53:44+01:00
REP4799BCB4_96E8_477A_91B8_864426BAC906
2195
125632
[{"name":"DIY","url":"https:\/\/store.mintel.com\/industries\/household-home\/diy"}]
Report
en_GB
DIY spending increased despite the slowing economy. The COVID-19 pandemic brought challenges but also new opportunities especially for light DIY and home renters. Bettina Krechel, Research Director - German…

Germany DIY Retailing Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the DIY Retailing – Germany market including the behaviours, preferences and habits of the consumer.

With nearly half of homes in Germany being rented, there are opportunities for products suited for tenants such as home maintenance, tools and equipment, and especially for temporary ways to personalise one’s living space. Our consumer research shows that 44% of consumers would like retailers to have a broader offer of such items.

Quickly Understand

  • What are the opportunities of selling to tenants vs home owners?
  • How can your brand give consumers ideas and inspiration for DIY projects?
  • What are the opportunities and threats within the DIY industry?
  • Who are the most popular retailers in the German DIY market?
  • What home improvement projects carried out by German consumers?
  • Where do Germans shop for DIY products?

Covered in this report

Brands mentioned: B1 Discount, Bauhaus, Bauvista, Dehner Gartencenter, Eurobaustoff, Globus Baumarkt, Hagebau, Hellweg, Hornbach Baumarkt, Klee, Obi, Rewe Group, Toom Baumarkt, Zoovu, etc.

Products covered: Products for maintenance and repair of the home, tools and equipment for home and garden, plants and flowers, furniture and furnishings, carpets and other floor coverings, household appliances, etc.

Expert analysis from a specialist in the field

Written by Bettina Krechel, a leading analyst in the Retailing sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

DIY spending increased despite the slowing economy. The COVID-19 pandemic brought challenges but also new opportunities especially for light DIY and home renters.
Bettina Krechel
Research Director

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • Graph 1: DIY specialist retailers' sales and forecast, 2015-24
    • Graph 2: Proportion of home owners versus tenants, 2010-19
    • What consumers want, and why
    • Graph 3: Channels used to purchase DIY products in the past year, March 2020
    • Graph 4: Those agreeing that retailers should offer more temporary ways to personalise their living space, by age, March 2020
    • Graph 5: Activities carried out when planning a home improvement project, by gender, March 2020
    • Graph 6: Sources of inspiration when planning home improvement projects, by age, March 2020
    • Graph 7: Attitudes to DIY stores' product offering, March 2020
    • Opportunities and Threats
    • Graph 8: owners versus tenants, 2011-19
    • The competitive landscape
    • Graph 9: DIY specialists' shares of total DIY retail sales, 2019
    • Graph 10: Retailers used to purchase DIY goods in the last 12 months, March 2020
  2. THE IMPACT OF COVID-19

    • market drivers

      • Graph 11: Real GDP growth, 2008-19
      • Graph 12: Gross Domestic Product growth, current and constant prices, 2011-19
      • Graph 13: inflation vs. disposable income, 2015-20
      • Graph 14: Population structure and forecasts, 2014-24
      • Graph 15: Breakdown of population aged 18-64 by tenancy status, 2013-19
    • What consumers want, and why

      • Home improvement projects carried out
      • Graph 16: Home improvement projects carried out in the last 12 months, March 2020
      • Graph 17: Home improvement projects carried out in the last 12 months, March 2020
      • Graph 18: Home improvement projects carried out in the last 12 months by DIY retailer used, March 2020
      • Where they shop for DIY products
      • Graph 19: How consumers have bought DIY products in the last 12 months, March 2020
      • Graph 20: Channels used to purchase DIY products in the past 12 months, March 2020
      • Graph 21: Detailed retailers used to purchase DIY products in the last 12 months, March 2020
      • Graph 22: Retailers used to purchase DIY products in the last 12 months, March 2020
      • Preparation & inspiration for DIY projects
      • Graph 23: Activities carried out when planning a home improvement project, March 2020
      • Graph 24: Activities carried out when planning a home improvement project, by age, March 2020
      • Graph 25: Sources of inspiration for home improvement projects, March 2020
      • Graph 26: Sources of inspiration for home improvement projects, by age, March 2020
      • Attitudes to DIY stores in Germany
      • Graph 27: Attitudes to DIY projects and products for the home, March 2020
      • Graph 28: Attitudes towards DIY stores' offer for beginners, March 2020
      • Graph 29: Attitudes towards DIY stores, sustainability and technology, March 2020
    • market segmentation, size and forecast

      • Market size and forecast
      • Graph 30: Consumer spending on main DIY categories, 2013-19
      • Specialist sector size and forecast
      • Graph 31: Total DIY specialist retailers' sales, excl VAT, 2013-19
      • Graph 32: Total DIY specialist retailers' forecast sales, excl VAT, 2020-24
      • Channels of Distribution
      • Graph 33: Estimated DIY channels of distribution, 2019
    • RETAILER ACTIVITY

      • Leading Retailers
      • Market share
      • Graph 34: Specialist DIY retailers shares of the Mintel market size (exc VAT), 2019
      • Online
      • Graph 35: Online purchasing, 2010-19
      • Graph 36: Where they have shopped for DIY online in the past 12 months, March 2020
      • Graph 37: Online retail sales and online sales as a percentage of all retailing, 2015-20
      • Graph 38: DIY online sales and online sales as % all DIY retail sales (incl VAT), 2014-19
      • Graph 39: Online DIY retailers, sales, 2019
      • Retail Innovation
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix – sector/market size and forecast

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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