2021
9
Germany DIY Retailing Market Report 2021
2021-07-21T16:53:28+01:00
REPC57A3B45_5B65_4825_8045_7797FBD7DB2B
2195
140477
[{"name":"DIY","url":"https:\/\/store.mintel.com\/industries\/household-home\/diy"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Retailers can capitalise on increased interest in home improvement by focusing on light DIY as well as embracing opportunities for online sales. Irene Brockie, Research Analyst - Retail…

Germany DIY Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the DIY Retailing market in Germany including the behaviours, preferences and habits of the consumer.

Light DIY projects are expected to remain popular due to the ability for these to be undertaken relatively easily and at little cost. Retailers whose primary focus is not DIY have the chance to benefit from this expected strong demand.

Read on to find out more or take a look at all of our Germany Retail Market Research.

Quickly Understand

  • The short-, medium- and long-term impact of COVID-19 on the DIY market over the course of 2020
  • The changes that COVID-19 will trigger in the market over the long term
  • Use of retailers and the impact of COVID-19 on purchasing
  • Factors affecting the choice of retailer
  • Types of home improvement projects undertaken recently
  • Interest in various innovations associated with DIY retailing

Covered in this report

Brands mentioned: Bauhaus, Bauvista, B1 Discount, Dehner Gartencenter, Eurobaustoff, Globus Baumarkt, Hagebau, Hellweg, Hornbach, Klee, OBI, Rewe Group, toom Baumarkt etc.

Products covered:

  • maintenance and repair of the home
  • tools and equipment for home and garden
  • garden, plants and flowers
  • furniture and furnishings, carpets and other floor coverings
  • household appliances

Expert analysis from a specialist in the field

Written by Irene Brockie, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Retailers can capitalise on increased interest in home improvement by focusing on light DIY as well as embracing opportunities for online sales.

Irene Brockie
Analyst – Retail

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The impact of COVID-19 on DIY retailing
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: home improvement projects carried out in the past 12 months, March 2021
    • Opportunities
    • The competitive landscape
    • Graph 2: retailers used to purchase DIY goods in the last 12 months (in store), March 2021
    • Marketing mix
  2. market drivers

    • Graph 3: key economic data, in real terms, 2019-22
    • Graph 4: GDP price adjusted year-on-year change, 2019-20
    • Graph 5: change in disposable income on previous year, 2019-20
    • Graph 6: population structure by age, 2020-30
    • Graph 7: residential housing stock, 2015-19
    • Graph 8: households by tenure, 2015-19
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 9: total DIY specialist retailers’ sales, €bn, 2015-20
    • Consumer spending
    • Graph 10: consumer spending on main DIY categories, 2015-20
    • Graph 11: Consumer Price Index total, January 2018-January 2021
    • Channels of distribution
    • Graph 12: DIY specialists’ share of total retail sales, 2015-20
  4. What consumers want and why

    • The impact of COVID-19 on consumer behaviour
    • Graph 13: level of worry about the risk of exposure to COVID-19, April 2020-April 2021
    • Graph 14: consumer attitude statements towards the COVID-19 pandemic, April 2020-March 2021
    • Shopping for DIY products
    • Graph 15: use of specialist and non-specialists for DIY and home improvement products, March 2021
    • Graph 16: use of specialist and non-specialists for DIY and home improvement products, by age, March 2021
    • Graph 17: use of DIY/home improvement retailer by project during the past 12 months, March 2021
    • Graph 18: retailers used to purchase DIY and home improvement products in the last 12 months, in store and online, March 2021
    • Graph 19: top three leading retailers used to purchase DIY and home improvement products online in the last 12 months, March 2020 vs March 2021
    • Factors affecting choice of retailer
    • Graph 20: factors influencing choice of retailer, March 2021
    • Graph 21: factors influencing choice of retailer, by age, March 2021
    • Home improvement projects carried out
    • Graph 22: home improvement projects carried out in the last 12 months, March 2021
    • Graph 23: home improvement projects carried out in the last 12 months, by household size, March 2021
    • Graph 24: home improvement projects carried out in the last 12 months, March 2020 vs March 2021
    • Graph 25: carried out home improvement projects in the last 12 months, by gender and age, March 2021
    • Graph 26: home improvement projects carried out, by person who did the work, March 2021
    • Behaviours regarding COVID-19
    • Graph 27: statements associated with DIY and COVID-19, March 2021
    • Graph 28: statements associated with DIY and COVID-19, March 2021
    • Innovations sought from retailers
    • Graph 29: interest in retail innovations, March 2021
    • Graph 30: interest in retail innovations, by age, March 2021
    • Graph 31: interest in in-store and online retail innovations, March 2021
    • Graph 32: interest in retail innovations, consumers aged 16-24, March 2021
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Graph 33: retailer share of specialist DIY market (Mintel market size), excluding VAT, 2020
    • Online
    • Graph 34: individuals who made internet purchases in the last three months, 2010-19
    • Graph 35: DIY sales online as compared to the total market, 2015-20
    • Retail innovation
    • Advertising and marketing activity
  6. MARKET segmentation, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
    • Market size and forecast
  7. Appendix

    • Appendix – products covered, retail definitions, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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