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- Germany DIY Retailing Market Report 2022
Germany DIY Retailing Market Report 2022
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The Germany DIY Retailing Market Report 2022 identifies consumers’ attitudes towards DIY & home improvement purchases, DIY customer knowledge campaigns/home-delivery services, and the impact of inflation on DIY retailers in Germany. This report covers the DIY & Home Improvement market size, market forecast, market segmentation and industry trends for the German Hobby & DIY market.
Due to pandemic-induced pent-up demand for experiences, discretionary spending on categories such as travel and leisure is being prioritised over home/garden categories. Inflation and supply chain issues are putting additional pressure on this sector. This is likely to hinder significant growth within the overall DIY retail Germany market. Although consumers are expected to buy less within the DIY category, market value will remain somewhat protected by the increase in prices.
Our DIY Retail Germany report has shown that German consumers are interested in home delivery services when thinking about future DIY/home improvement projects, creating valuable opportunities for DIY retailers in Germany to capitalise on this interest by expanding or tapping into on-demand services. Being particularly popular among younger shoppers, retailers can consider partnering with ‘q-commerce’ companies to connect with them.
At this stage, external pressures such as inflation and the Ukraine conflict, are expected to continue to flatten growth. However, this will be partially compensated by necessary expenditures (e.g. household maintenance and investment in new household items when moving to a new home). This will open up opportunities for DIY retailers in Germany to invest in initiatives such as product rental schemes and customer knowledge campaigns.
Our DIY Retail Germany report proves that COVID-19 has boosted the importance of the home for consumers, and therefore driven growth across DIY categories in the past. This offers long-term potential for future spending. A predicted decrease of inflation rates is expected to take financial pressure away from households and drive steady growth in the DIY and Garden Market in Germany, with a growing focus on online sales. Retailers that provide value-adding services for their customers – whilst investing in the enhancement of both on- and offline channels – are likely to succeed.
Moreover, DIY retailers in Germany have excellent opportunities to deepen their engagement with customers through education.
Read on to discover more details or take a look at all of our German Retail Market Research.
Products: Wood stoves, electric heaters, drill drivers, wallpaper, furniture, and many more.
Brands: Amazon, Lidl, OBI, H&M, Gorillas, Flink, Bringoo, MediaMarkt, Bauhaus, Hornbach Baumarkt, Toom Baumarkt, Hagebau, Globus Baumarkt, Eurobaustoff, Bauvista, Bosch, and more.
This report, written by Carolin Jaretzke, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends in the DIY and Garden market in Germany, and adds expert context to the numbers.
DIY retail sales declined in 2021, but the sector is well placed to grow slightly thanks to a focus on interconnected retail and energy-efficient products in 2022.
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