2021
9
Germany Domestic Tourism Market Report 2021
2021-02-02T16:02:19+00:00
REP4D8662C1_1906_4551_BF8B_6A4520DBA408
2195
133488
[{"name":"Travel Destinations","url":"https:\/\/store.mintel.com\/industries\/holidays-travel\/travel-destinations"}]
Report
en_GB
With the pandemic lingering in 2021, staycations will be in high demand with opportunities for lesser-known German regions to promote their offers more strongly. Dr. Christina Wessels, Senior Analyst…

Germany Domestic Tourism Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Domestic Tourism – Germany market including the behaviours, preferences and habits of the consumer.

Due to the pandemic stretching on and associated uncertainties with travelling overseas, domestic travel will be high in demand. As Germans are interested in exploring lesser-known regions, there is great potential for these regions to promote their offers more strongly, especially with the help of social media and travel blogs.

Quickly Understand

  • How to harness the power of social media to drive growth?
  • How to expand offers with virtual travels?
  • How can tourism providers promote eco-friendly transportation?
  • How to prepare for unbroken wanderlust among Germans?
  • What are the most popular domestic destinations among Germans?
  • How to use a stress-relief angle to target parents?

Covered in this report

Key topics covered:

  • The impact of COVID-19 on the domestic holiday market
  • The popularity of Germany as a holiday destination
  • Future interest in visiting German regions
  • Attitudes regarding travelling in Germany
  • Behaviours regarding travelling in Germany

Expert analysis from a specialist in the field

Written by Dr. Christina Wessels, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With the pandemic lingering in 2021, staycations will be in high demand with opportunities for lesser-known German regions to promote their offers more strongly.


Dr. Christina Wessels
Senior Analyst – Leisure

 

Table of Contents

  1. EXECUTIVE SUMMARY

    • A note on COVID-19
    • The impact of COVID-19 on domestic tourism
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
  2. MARKET DRIVERS

    • COVID-19 and the German economy
    • Graph 1: key economical data, 2019-22
    • Graph 2: OECD consumer confidence index, November 2019-November 2020
    • Financial wellbeing
    • Graph 3: going on holiday, by financial wellbeing, October 2020
    • Graph 4: change in financial situation since the start of COVID-19, May 2020-August 2020
    • Sustainability
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Graph 5: worry about the risk of being exposed to COVID-19, 3 March-17 December 2020
    • Graph 6: extent of consumers’ worry about how the outbreak might affect their lifestyle, 3 March-17 December 2020
    • Graph 7: change in holiday plans due to COVID-19, 27 March-6 April 2020
    • Domestic holiday participation and intentions
    • Graph 8: holiday in Germany in the last 12 months, by generation, October 2020
    • Graph 9: holiday in Germany in the next 12 months, by generation, October 2020
    • Domestic holiday destinations
    • Graph 10: repertoire – states planned to visit in the next 12 months, October 2020
    • Graph 11: repertoire – states planned to visit in the next 12 months, October 2020
    • Graph 12: repertoire – states visited in the last 12 months, October 2020
    • Graph 13: repertoire – states planned to visit in the next 12 months, October 2020
    • Graph 14: [no title]
    • Graph 15: domestic holiday destination in the last 12 months, October 2020
    • Graph 16: domestic holiday destination in the next 12 months, October 2020
    • Types of holidays
    • Graph 17: type of holiday in the last 12 months, by generation, October 2020
    • Graph 18: type of holiday in the last 12 months, by generation, October 2020
    • Domestic holidaying behaviours
    • Graph 19: behaviour towards domestic holidays, October 2020
    • Attitudes towards domestic holidays
    • Graph 20: attitudes towards domestic holidays, October 2020
  4. LAUNCH ACTIVITY AND INNOVATION

    • Sustainability
    • The impact of COVID-19
    • Advertising and marketing activity
  5. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
  6. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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