Germany Eating Out Review 2024

Stay ahead of the curve and future-proof your business with Mintel’s Germany Eating Out Market Report 2024. Our full report is packed with consumer-led market intelligence, foodservice trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the sector including a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook on the eating out market in Germany, including market drivers and expert insights.
• The impact of inflation, the expiry of the reduced VAT rate, and the 2024 UEFA European football championship on dining out in Germany.
• The evolution of foodservice participation, including types of restaurants and food outlets chosen for eating out or ordering takeaway.
• How do consumers choose a restaurant or outlet: Recommendations from friends, family or a food guide, and reviews from social media personalities.
• Attributes that would encourage consumers to pay more for a dish, including locally sourced ingredients, large portion sizes, and special cooking or preparation techniques.
• Consumer behaviours towards restaurants and food outlets, including comfort with using ordering technology, preference for individual dishes over set menus, and openness to sharing personal information in exchange for personalised offers.

An Overview of the Eating Out Market in Germany

As economic stability returns and foodservice inflation normalises, German consumers’ willingness to spend will increase, particularly among better-off households.

Moreover, the expiry of the reduced VAT rate in the eating out market poses further challenges to the German foodservice sector, with 43% of consumers affirming they would eat out or order takeaway less often as a response. To retain customer loyalty, transparent communication on pricing and demonstrating added value are key.

Dining Out in Germany: What Consumers Want and Why

• The Impact of Inflation on Dining Out in Germany: Amid rising menu prices, consumers will cut back or trade down, however, 75% of foodservice users remain willing to pay more for dish attributes they consider valuable. Operators can emphasise value offers that include local ingredients and demonstrate enhanced quality to encourage spending. Another way to entice consumers are limited-time specials which ignite excitement with their while-supplies-last exclusivity.
• The UEFA EURO and the Germany Foodservice Market: The UEFA EURO offers a chance to boost sales by going beyond live showings of the event to leverage the enhanced consumer sentiment and tourist spending with targeted strategies, like promoting pre- or post-match deals, or offering a haven with screen-free zones.
• Foodservice Trends in Germany: Family and friends’ recommendations hold the most sway over German consumers’ choice of outlet, but the anticipated rise in influence of AI in the decision-making process underscores the importance of quality, AI-friendly digital content to ensure visibility.

A Forecast for the Out-Of-Home Dining Market Germany

• Growing digitalisation and automation in the industry will spur growth as both convenience and operational efficiency improve in the out-of-home dining market Germany.
• The rising influence of AI on consumer choice may unevenly impact growth, to the benefit of digitally savvy operators, making AI-friendliness of digital content key to their success.

To learn how to connect with your audience, purchase our Germany Eating Out Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Brands Discussed in this Report

Panera Bread, Jamie Oliver Kitchen, Mamida Pizza, Kebap with Attitude, Burger King, Coca-Cola, Oliver&Bonacini, KFC, Pret A Manger, L’Osteria, Vapiano, McDonald’s, Amici Club, The Fork, Noumi P-Berg, getvoila, Wolt, Uber Eats, Dashi Diner, Luuv Café, YouTube, Facebook, Instagram, TikTok, Sweetgreen, berlinfoodventures, Google, Starbucks, Pinkberry, Kodawari Ramen, Horváth, Blockhouse, Café Botanico, Tiny Farms, and many more.

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Expert Insights on the Germany Foodservice Market

This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight foodservice trends in Germany and add expert context to the numbers.

Our Germany eating out market research highlights that transparent communication, added value, and flexible offerings are key to engaging cost-conscious German consumers facing higher menu prices due to the reduced VAT expiry.

Eliana Riera-McInnes
Research Analyst – Foodservice