2023
9
Germany Eating Out Review Market Report 2023
2023-04-03T15:06:18+01:00
REP6E214F0F_7811_4788_95CD_A1BABFEB1304
2195
162044
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
As consumers cut back amid the rising cost of living, foodservice brands can lure consumers with premium dining experiences and good value-for-money indulgence. Eliana Riera-McInnes, Foodservice Research Analyst…

Germany Eating Out Review Market Report 2023

£ 2,195 (Excl.Tax)

Description

Discover the latest German foodservice trends and how they are impacting dining out in Germany! Our Germany Eating Out Market Report 2023 is packed with valuable insights on consumer attitudes, Germany foodservice market size, market forecast and segmentation, Germany foodservice market share, and the impact of the rising cost of living on eating out market growth. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!

German Foodservice Market Overview

Driven by rising energy and food prices due to the conflict in Ukraine, inflation rates in Germany have been soaring. This has been putting a strain on consumers’ finances, and the German foodservice market in particular is under intense pressure as operating costs rise and consumers, according to Mintel’s Germany foodservice market analysis, cut back on eating out and ordering takeaway.

High prices will push value sales and takeaway habits adopted during the pandemic will go some way to insulate the eating out market. However, eating out market growth will be dampened by the continued rising cost of living, forcing some consumers to rein in expenditure on eating out and ordering takeaway, even if dining experiences are still important to consumers, and many would continue to spend their remaining money on eating out once necessary expenses are covered.

Germany Foodservice Trends: What Consumers Want and Why

Mintel’s Germany foodservice market analysis shows that the vast majority of Germans visit restaurants and food outlets, with 16-34s forming the core audience. But the rising cost of living is impacting the Germany foodservice market size as over half of users are cutting back on eating out/ordering takeaway due to price increases. Nevertheless, dining out remains a common treat for consumers and an opportunity to celebrate special occasions. Our eating out review Germany positions high-quality dining experiences that command higher prices as significant in attracting consumers and driving eating out market growth.

Healthy eating and sustainability are other Germany foodservice trends that consumers are focusing on. Germans want help in their quest to eat healthier and expect foodservices to help them with making healthier choices. A focus on low waste practices such as reusable containers and cooking that uses all edible parts of animals and plants, but also seasonal, local, and ethical ingredients will appeal to consumers in the eating out market.

Eating Out Data

  • Dining Out in Germany & Consumer Behaviour: A total of 91% of Germans visit restaurants and food outlets.
  • Germany Foodservice Trends: Demand for sustainability in foodservice continues to gain traction, with 73% of consumers focusing on low waste practices, e.g. reusable containers.
  • Eating Out Market Challenges: 67% of foodservice users are cutting back on eating out or ordering takeaway due to inflation-induced price rises.
  • German Foodservice Market Opportunities: According to our eating out review Germany, 40% of consumers are dining out in Germany to celebrate special occasions. Thus, foodservices can offer pricier high-quality dining experiences to attract consumers, drive sales, and increase their Germany foodservice market share.

Germany Foodservice Market Analysis and Opportunities

Due to the cost of living, tiered pricing strategies can provide affordable options while offering the chance to trade up. Promotions will be key as it makes eating out/ordering takeaway more appealing for many users. Dining experiences are a good trading up option as many are dining out in Germany to celebrate life events. Brands can cater to these special occasions with immersive dining experiences.

Mintel’s Germany foodservice market analysis also identifies high-quality dining as one of many eating out trends in Germany. Many consumers agree that it’s worth paying more for high-quality products, e.g. of local origin, ethically produced, or environmentally friendly production. Moreover, Gen Z drives demand for innovation, e.g. new channels like vending machines, and digital interaction through apps and social media. These new technologies will help drive future eating out market growth.

To discover more about the German Foodservice Market, read our Germany Menu Trends Market Report 2022, or take a look at our extensive Foodservice Market Research.

Quickly Understand German Eating Out Data

  • Foodservice market drivers.
  • Eating out review Germany: Participation in eating out and ordering takeaways.
  • What types of restaurants and food outlets do consumers visit?
  • Diners’ motivations for eating in at a restaurant/food outlet.
  • Perceptions of what makes a high-quality dish.
  • Participation and interest in a range of foodservice initiatives and formats.
  • Recent product launch activity, innovation, and advertising campaigns.

Covered in this Report

Products: Restaurants (eating in services and takeaway), takeaway delivery services, bakery chains, food markets, bars, cafés, coffee shops, and more.

Brands: Yaya Bowls, Foodcall, Eatrenalin, McDonald’s, Heimwerk, Foodji, StaySeat, Notpla, Wolt, Vytal, Lieferando, Keep Bañana, Frea, Orbisk, Sweetgreen, Ditsch, BackWerk, Vapiano, Pret, Transit, Otto, Buttershaker, Big Mamma, Manifesto Market, Seven Dials Market, Kin Dee, and many more.

Expert Insights into Dining Out in Germany

This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight current eating out trends in Germany, eating out market growth, and adds expert context to the numbers.

As consumers cut back amid the rising cost of living, foodservice brands can lure consumers with premium dining experiences and good value-for-money indulgence.

Eliana Riera-McInnes, Research Analyst
Eliana Riera-McInnes
Research Analyst – Foodservice

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24
    • Impact of the economy on foodservice
    • Graph 2: consumers who have cut back on eating out/ordering takeaway because of price increases, by financial situation, 2023
    • Graph 3: development of consumer price index for restaurants, cafés, takeaways, 2021-22
    • Sustainability
    • Graph 4: consumers who have limited/reduced the amount of red meat/poultry eaten in the last six months, by age group, 2022
    • Eating habits
  3. WHAT CONSUMERS WANT AND WHY

    • Foodservice participation
    • Graph 5: overall eating out usage by age, 2023
    • Graph 6: repertoire of restaurants visited by age group, 2023
    • Graph 7: repertoire of food outlets visited by age group, 2023
    • Restaurants/food outlets visited
    • Graph 8: restaurants and food outlets visited for eat-in meals, 2023
    • Graph 9: consumers who eat-in at German restaurants, by age group, 2023
    • Graph 10: restaurants and food outlets visited for takeaway/delivery, 2023
    • Graph 11: consumers ordering takeaway from other food outlet (eg kebab, fries etc), by financial situation, 2023
    • Reasons for dining in restaurants or food outlets
    • Graph 12: consumers who dine in restaurants/food outlets to celebrate birthdays/special occasions, by gender and age, 2023
    • Perceptions of quality
    • Graph 13: ‘high quality’ dish associations when eating in a restaurant or ordering takeaway, 2023
    • Eating out behaviours and interests
    • Graph 14: eating out behaviours and interests, 2023
    • Graph 15: consumers who have tried a new food outlet/restaurant based on a post they saw on social media, by age and gender, 2023
    • Attitudes towards eating out
    • Graph 16: attitudes towards food outlets and restaurants, 2023
    • Graph 17: agreement that it’s a hassle to take home leftovers after eating in at restaurants/food outlets, by age, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Alternative distribution channels
    • Sustainability
    • Cost-of-living offers
    • Advertising and marketing activity
  5. MARKET SIZE, SEgmentation AND FORECAST

  6. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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