Germany Eating Out Review Market Report 2023

Discover the latest German foodservice trends and how they are impacting dining out in Germany! Our Germany Eating Out Market Report 2023 is packed with valuable insights on consumer attitudes, Germany foodservice market size, market forecast and segmentation, Germany foodservice market share, and the impact of the rising cost of living on eating out market growth. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!

German Foodservice Market Overview

Driven by rising energy and food prices due to the conflict in Ukraine, inflation rates in Germany have been soaring. This has been putting a strain on consumers’ finances, and the German foodservice market in particular is under intense pressure as operating costs rise and consumers, according to Mintel’s Germany foodservice market analysis, cut back on eating out and ordering takeaway.

High prices will push value sales and takeaway habits adopted during the pandemic will go some way to insulate the eating out market. However, eating out market growth will be dampened by the continued rising cost of living, forcing some consumers to rein in expenditure on eating out and ordering takeaway, even if dining experiences are still important to consumers, and many would continue to spend their remaining money on eating out once necessary expenses are covered.

Germany Foodservice Trends: What Consumers Want and Why

Mintel’s Germany foodservice market analysis shows that the vast majority of Germans visit restaurants and food outlets, with 16-34s forming the core audience. But the rising cost of living is impacting the Germany foodservice market size as over half of users are cutting back on eating out/ordering takeaway due to price increases. Nevertheless, dining out remains a common treat for consumers and an opportunity to celebrate special occasions. Our eating out review Germany positions high-quality dining experiences that command higher prices as significant in attracting consumers and driving eating out market growth.

Healthy eating and sustainability are other Germany foodservice trends that consumers are focusing on. Germans want help in their quest to eat healthier and expect foodservices to help them with making healthier choices. A focus on low waste practices such as reusable containers and cooking that uses all edible parts of animals and plants, but also seasonal, local, and ethical ingredients will appeal to consumers in the eating out market.

Eating Out Data

• Dining Out in Germany & Consumer Behaviour: A total of 91% of Germans visit restaurants and food outlets.
• Germany Foodservice Trends: Demand for sustainability in foodservice continues to gain traction, with 73% of consumers focusing on low waste practices, e.g. reusable containers.
• Eating Out Market Challenges: 67% of foodservice users are cutting back on eating out or ordering takeaway due to inflation-induced price rises.
• German Foodservice Market Opportunities: According to our eating out review Germany, 40% of consumers are dining out in Germany to celebrate special occasions. Thus, foodservices can offer pricier high-quality dining experiences to attract consumers, drive sales, and increase their Germany foodservice market share.

Germany Foodservice Market Analysis and Opportunities

Due to the cost of living, tiered pricing strategies can provide affordable options while offering the chance to trade up. Promotions will be key as it makes eating out/ordering takeaway more appealing for many users. Dining experiences are a good trading up option as many are dining out in Germany to celebrate life events. Brands can cater to these special occasions with immersive dining experiences.

Mintel’s Germany foodservice market analysis also identifies high-quality dining as one of many eating out trends in Germany. Many consumers agree that it’s worth paying more for high-quality products, e.g. of local origin, ethically produced, or environmentally friendly production. Moreover, Gen Z drives demand for innovation, e.g. new channels like vending machines, and digital interaction through apps and social media. These new technologies will help drive future eating out market growth.

To discover more about the German Foodservice Market, read our Germany Menu Trends Market Report 2022, or take a look at our extensive Foodservice Market Research.

Quickly Understand German Eating Out Data

• Foodservice market drivers.
• Eating out review Germany: Participation in eating out and ordering takeaways.
• What types of restaurants and food outlets do consumers visit?
• Diners’ motivations for eating in at a restaurant/food outlet.
• Perceptions of what makes a high-quality dish.
• Participation and interest in a range of foodservice initiatives and formats.
• Recent product launch activity, innovation, and advertising campaigns.

Covered in this Report

Products: Restaurants (eating in services and takeaway), takeaway delivery services, bakery chains, food markets, bars, cafés, coffee shops, and more.

Brands: Yaya Bowls, Foodcall, Eatrenalin, McDonald’s, Heimwerk, Foodji, StaySeat, Notpla, Wolt, Vytal, Lieferando, Keep Bañana, Frea, Orbisk, Sweetgreen, Ditsch, BackWerk, Vapiano, Pret, Transit, Otto, Buttershaker, Big Mamma, Manifesto Market, Seven Dials Market, Kin Dee, and many more.

Expert Insights into Dining Out in Germany

This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight current eating out trends in Germany, eating out market growth, and adds expert context to the numbers.

As consumers cut back amid the rising cost of living, foodservice brands can lure consumers with premium dining experiences and good value-for-money indulgence.

Eliana Riera-McInnes
Research Analyst – Foodservice