Our Germany eating out market research highlights that transparent communication, added value, and flexible offerings are key to engaging cost-conscious German consumers facing higher menu prices due to the reduced VAT expiry.
Stay ahead of the curve and future-proof your business with Mintel’s Germany Eating Out Market Report 2024. Our full report is packed with consumer-led market intelligence, foodservice trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the sector including a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
As economic stability returns and foodservice inflation normalises, German consumers’ willingness to spend will increase, particularly among better-off households.
Moreover, the expiry of the reduced VAT rate in the eating out market poses further challenges to the German foodservice sector, with 43% of consumers affirming they would eat out or order takeaway less often as a response. To retain customer loyalty, transparent communication on pricing and demonstrating added value are key.
To learn how to connect with your audience, purchase our Germany Eating Out Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Panera Bread, Jamie Oliver Kitchen, Mamida Pizza, Kebap with Attitude, Burger King, Coca-Cola, Oliver&Bonacini, KFC, Pret A Manger, L’Osteria, Vapiano, McDonald’s, Amici Club, The Fork, Noumi P-Berg, getvoila, Wolt, Uber Eats, Dashi Diner, Luuv Café, YouTube, Facebook, Instagram, TikTok, Sweetgreen, berlinfoodventures, Google, Starbucks, Pinkberry, Kodawari Ramen, Horváth, Blockhouse, Café Botanico, Tiny Farms, and many more.
This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight foodservice trends in Germany and add expert context to the numbers.
Our Germany eating out market research highlights that transparent communication, added value, and flexible offerings are key to engaging cost-conscious German consumers facing higher menu prices due to the reduced VAT expiry.
Eliana Riera-McInnes
Research Analyst – Foodservice
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