2023
9
Germany Electric and Hybrid Vehicles Market Report 2023
2023-03-22T11:52:30+00:00
REP3928A8F9_22D8_489C_8146_CEAA7F163FB2
2195
161689
[{"name":"Electric and Hybrid","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive\/electric-hybrid-cars"}]
Report
en_GB
40% of German non-owners are interested in buying an electric or hybrid vehicle, but worries persist around the cost and limitations of the charging infrastructure. Venkatesh Modi, Automotive Research…

Germany Electric and Hybrid Vehicles Market Report 2023

£ 2,195 (Excl.Tax)

Description

Discover the latest Germany electric vehicle market trends and how they are impacting the hybrid vehicles Germany market size! Our electric vehicles Germany market forecast 2023 is packed with valuable insights on consumer attitudes, hybrid vehicles Germany market size, hybrid vehicles Germany market volume, and the impact of inflation on the electric cars market share in Germany. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!

Current Germany Electric Vehicle Market Landscape

Mintel’s hybrid and electric cars in Germany market research shows that the industry will continue to grow but at a slow pace. Changing, reduced government subsidies are likely to pose a threat to the hybrid vehicles Germany market volume. This coupled with the rate of development of charging infrastructure will go on to affect consumer purchase decisions.

The adoption of hybrid/electric cars by low income groups in the future will be decisive for the Germany electric vehicle market. Moreover, an ageing population could affect German e-car sales as only a fraction of German consumers aged 65 and over are interested in purchasing a hybrid or electric car in the future.

Hybrid and Electric Cars in Germany Market Research: What Consumers Want and Why

As Germans feel the effects of inflation they are delaying big purchases. Increasing energy prices are also looming large in consumers’ minds, therefore, many Germans consider the total running cost to be the most important purchase factor for German e-car sales. To hold on to their electric cars market share in Germany, brands have the opportunity to help consumers by showing the cost-saving potential of hybrid and electric cars and providing cost comparisons with older cars.

Moreover, in their hybrid and electric cars in Germany market research, Mintel’s experts have identified that consumers who are more aware of sustainability issues are switching to hybrid or electric cars. However, availability of charging infrastructure still remains a crucial issue in German e-car sales.

  • Hybrid Electric Cars Germany Consumer Behaviour: 62% of Germans consider the total running cost the most important factor in deciding whether to purchase an electric/hybrid car.
  • German e-Car Sales Trends: Approximately half of buyers, 52%, consider the availability of public charging stations to be one of the most important purchase factors.
  • Germany Electric Vehicle Market Challenges: Due to inflation and squeezed incomes 39% of Germans will delay purchasing a major item, such as a hybrid/electric car.
  • Electric Vehicles Germany Market Forecast & Opportunities: Concerns about eco-friendliness are increasing in Germany and 36% of consumers hold companies responsible for reducing emissions from vehicles. Going forward, car manufacturers will have to provide transparency about sustainable production processes and their cars’ emissions.

Electric Vehicles Germany Market Forecast & Opportunities

In light of inflation and squeezed consumer incomes, brands have an opportunity to help consumers by showing the cost-saving potential of hybrid and electric cars, and providing cost comparisons with older cars.

According to Mintel’s electric vehicles Germany market forecast, competition is growing as electric and hybrid cars will be affordable and accessible to a wide range of consumers. To not lose out on their electric cars market share in Germany, brands will need to differentiate themselves, not only based on their products but overall customer experience.

The charging of hybrid electric cars Germany is another area presenting businesses with several opportunities. Further development and awareness of charging solutions are needed in urban spaces. Other sectors can also benefit by integrating charging solutions into their offerings.

To discover more about the Car Market in Germany, read our Germany Car Purchasing Market Report 2021, or take a look at our extensive Automotive Market Research.

Quickly Understand the Germany Electric Vehicle Market

  • The impact of inflation on the hybrid vehicles Germany market size.
  • Key drivers affecting hybrid vehicles Germany market volume.
  • Vehicle ownership trends.
  • What types of hybrid electric cars Germany are being purchased?
  • Purchase factors of hybrid electric cars Germany.
  • Electric cars market share in Germany.

Covered in this Report

Products: Electric vehicles (hybrid, plug-in hybrid, BEV, FCEV), minis, small cars, compact cars, mid range, upper mid range, upper range, SUVs, off-road SUVs, sport cars, minivans, big vans, utilities, campers.

Brands: Mercedes, Volvo, Hyundai, Audi, BMW, Volkswagen, Renault, Tesla, Ford, Toyota, Fiat, Opel, Bauhaus, IKEA, Globus, Hornbach, Aldi, Lidl, Kaufland, and more.

Expert Insights into Hybrid Electric Cars Germany

This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight current industry trends for electric and hybrid cars in Germany, German e-car sales, and adds expert context to the numbers.

Almost half of German non-owners are interested in buying an electric or hybrid vehicle, but worries persist around the cost and limitations of the charging infrastructure.

Venkatesh Modi, Research Analyst
Venkatesh Modi
Research Analyst – Automotive, Germany

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: new car registrations, 2018-22
    • Mintel predicts
    • Opportunities
    • Graph 2: interest in purchasing a hybrid or electric car in the future, by gender and age, 2022
    • The competitive landscape
    • Graph 3: BEV market share, 2022
    • Graph 4: HEV and PHEV market share, 2022
  2. MARKET DRIVERS

    • The German economy
    • Graph 5: key economic data, in real terms, 2019-24
    • Graph 6: financial confidence over the next year, 2022
    • Graph 7: price change in percent compared to Jan 2015, 2015-22
    • Changes in government subsidy structure for hybrid and electric vehicles
    • Sustainability and eco-friendly habits
    • Charging infrastructure
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Market segmentation
    • Graph 8: market segmentation of electric vehicles, by fuel type, 2018-22
    • Graph 9: market segmentation of electric vehicles, by body type, 2022
  4. WHAT CONSUMERS WANT AND WHY

    • Car ownership
    • Graph 10: vehicle ownership, by area, 2022
    • Graph 11: hybrid and electric car ownership, by net monthly income, 2022
    • Graph 12: age of the main car, 2022
    • Interest in purchasing a hybrid or electric car
    • Graph 13: interest in purchasing a hybrid or electric car in the future, 2022
    • Graph 14: interest in purchasing a hybrid/electric car in the future, by age and gender, 2022
    • Graph 15: interest in purchasing a hybrid and electric car in the future, by age, 2022
    • Graph 16: time of hybrid or electric car purchase, 2022
    • Graph 17: interest in buying the type of electric or hybrid car, 2022
    • Consideration of location to charge electric vehicles
    • Graph 18: considerations of where to charge an electric vehicle, 2022
    • Factors affecting the purchase of hybrid and electric cars
    • Graph 19: factors important while purchasing a hybrid or electric car, 2022
    • Graph 20: factors important while purchasing a hybrid or electric car, by age group, 2022
  5. Brand activity

    • Leading brands
    • Market share
    • Launch activity and innovation
    • Advertising and marketing activity
  6. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch