Stay ahead of the curve and future-proof your business with Mintel’s Germany Electric and Hybrid Vehicles Market Report 2024. Our full report is packed with consumer-led market intelligence, German car industry trends, and consumer behaviours affecting your industry. Get a 360° view of the electric and hybrid car market Germany including market size, market share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook of the German car industry, including market drivers and expert insights.
- Car ownership, usage, and plans to purchase hybrid or electric vehicles in Germany.
- Consumer attitudes and consideration of cars with different fuel types, such as hybrid, plug-in hybrid, electric and fuel cell.
- How your business can tap into opportunities to increase your Germany electric cars market share.
An Overview of the Electric and Hybrid Car Market Germany
As more affordable electric cars are launched, a price war is expected in the entry level segment, and consumers will increasingly switch to electric cars, causing the percentage of electric cars in Germany to go up.
- Germany Electric Cars Market Growth: In 2023 a 5% year-on-year increase in registration of new hybrid and electric vehicles in Germany has been measured.
Hybrid and Electric Vehicles in Germany: What Consumers Want and Why
- Growth of Electric Vehicles in Germany: The end of government subsidies for electric cars will cause price conscious consumers to put-off their purchase, or opt for cheaper hybrid cars over electric ones. However, as consumer confidence increases, brands have an opportunity to gain customers by addressing the negative perceptions about electric cars, for example, durability.
- Germany Electric Cars & Sustainability: Owning an environmentally friendly car will become a social norm, as is evidenced by the 40% of younger Millennials who think that driving cars with a combustion engine is becoming socially unacceptable. This demonstrates that social factors of sustainability play a significant role in the purchasing decision of hybrid and electric vehicles in Germany, with new registrations predicted to be dominated by electric cars in future.
Germany Hybrid Cars Market Forecast
- As the transition to electric continues and competition intensifies, opportunities exist to convert consumers with informative communication. Brands can do this by addressing the negative perceptions of electric cars, and harnessing emotion to convey the social benefits of driving sustainably.
- Going forward, the demand for electric cars will increase, as electric cars reach price parity with petrol cars.
To learn how to connect with your audience, purchase our Germany Hybrid & Electric Vehicles Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Volkswagen, Dacia, Stellantis, Tesla, BMW, Mercedes, Audi, Hyundai, Opel, Skoda, Fiat, MG, Ford, Toyota, Volvo, Mazda
Expert Insights on the Electric and Hybrid Car Market Germany
This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight German car industry trends and add expert context to the numbers.
Hybrid cars hold significant value during the transition to electric cars. To generate wider appeal for electric vehicles in Germany, brands can address negative perceptions and spark enthusiasm.
Venkatesh Modi
Research Analyst – Automotive, Germany
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- Key issues covered in this Report
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EXECUTIVE SUMMARY
- Market context
- Mintel predicts
- Opportunities
- Graph 1: consumers who agree that all pure electric/hybrid cars are portrayed in the same way in car ads, by age and gender, 2023
- Graph 2: car ownership, by housing situation, 2023
- The competitive landscape
- Graph 3: BEV market share, 2021-23
- Graph 4: HEV and PHEV market share, 2021-23
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MARKET DRIVERS
- The German economy
- Graph 5: key economic data, in real terms, 2019-25
- Graph 6: financial confidence index, 2022 – 23
- Regulatory and legislative changes
- Charging infrastructure
- Graph 7: number of charging points, by type, 2017-23
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WHAT CONSUMERS WANT AND WHY
- Car ownership
- Graph 8: car ownership, by housing situation, 2023
- Plans to purchase a hybrid or electric car
- Graph 9: plans to purchase a hybrid or electric vehicle, by generation, 2023
- Graph 10: consumers who definitely/probably plan to purchase a hybrid/ electric car within the next three years, by net monthly household income, 2023
- Graph 11: consumers who probably/definitely plan to purchase a hybrid/electric car within the next three years, by area, 2023
- Graph 12: timescale for hybrid/electric car purchase, by age, 2023
- Consideration of different fuel types
- Graph 13: consideration of different fuel types, 2023
- Graph 14: consideration of different fuel types, by time of planned purchase, 2023
- Attributes associated with different fuel types
- Graph 15: consumer association that pureky electric cars are ‘overrrated’, by generation, 2023
- Attitudes towards electric and hybrid vehicles
- Graph 16: attitudes towards electric and hybrid cars, 2023
- Graph 17: attitudes towards electric and hybrid vehicles, 2023
- Graph 18: consumer believe that purely electric cars are as environmentally friendly as manufacturers claim, by generation, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
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Market share
- Graph 19: BEV market share, 2021-23
- Graph 20: HEV and PHEV market share, 2021-23
- Competitive strategies
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MARKET SIZE, SEGMENTATION AND FORECAST
- Sector size
- Graph 21: new hybrid and electric car registrations, 2019-23
- Forecast
- Market segmentation
- Graph 22: market segmentation of electric vehicles, by fuel type, 2019-23
- Graph 23: market segmentation of hybrid/electric vehicles, by body type, 2021-23
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
- Appendix – market size and central forecast methodology
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