Germany Electric and Hybrid Vehicles Market Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s Germany Electric and Hybrid Vehicles Market Report 2024. Our full report is packed with consumer-led market intelligence, German car industry trends, and consumer behaviours affecting your industry. Get a 360° view of the electric and hybrid car market Germany including market size, market share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook of the German car industry, including market drivers and expert insights.
• Car ownership, usage, and plans to purchase hybrid or electric vehicles in Germany.
• Consumer attitudes and consideration of cars with different fuel types, such as hybrid, plug-in hybrid, electric and fuel cell.
• How your business can tap into opportunities to increase your Germany electric cars market share.

An Overview of the Electric and Hybrid Car Market Germany

As more affordable electric cars are launched, a price war is expected in the entry level segment, and consumers will increasingly switch to electric cars, causing the percentage of electric cars in Germany to go up.

• Germany Electric Cars Market Growth: In 2023 a 5% year-on-year increase in registration of new hybrid and electric vehicles in Germany has been measured.

Hybrid and Electric Vehicles in Germany: What Consumers Want and Why

• Growth of Electric Vehicles in Germany: The end of government subsidies for electric cars will cause price conscious consumers to put-off their purchase, or opt for cheaper hybrid cars over electric ones. However, as consumer confidence increases, brands have an opportunity to gain customers by addressing the negative perceptions about electric cars, for example, durability.
• Germany Electric Cars & Sustainability: Owning an environmentally friendly car will become a social norm, as is evidenced by the 40% of younger Millennials who think that driving cars with a combustion engine is becoming socially unacceptable. This demonstrates that social factors of sustainability play a significant role in the purchasing decision of hybrid and electric vehicles in Germany, with new registrations predicted to be dominated by electric cars in future.

Germany Hybrid Cars Market Forecast

• As the transition to electric continues and competition intensifies, opportunities exist to convert consumers with informative communication. Brands can do this by addressing the negative perceptions of electric cars, and harnessing emotion to convey the social benefits of driving sustainably.
• Going forward, the demand for electric cars will increase, as electric cars reach price parity with petrol cars.

To learn how to connect with your audience, purchase our Germany Hybrid & Electric Vehicles Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Volkswagen, Dacia, Stellantis, Tesla, BMW, Mercedes, Audi, Hyundai, Opel, Skoda, Fiat, MG, Ford, Toyota, Volvo, Mazda

Expert Insights on the Electric and Hybrid Car Market Germany

This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight German car industry trends and add expert context to the numbers.

Hybrid cars hold significant value during the transition to electric cars. To generate wider appeal for electric vehicles in Germany, brands can address negative perceptions and spark enthusiasm.

Venkatesh Modi
Research Analyst – Automotive, Germany