Online shopping dominates the German electrical goods retailing market, with high demand for energy efficiency and sustainability, and opportunities for discounted imperfect devices.
Driven by higher energy prices, efficiency has become a key factor in purchasing decisions, as shoppers look for long-term savings and environmental benefits.
Mintel’s German electrical goods retailing market analysis shows that buyers prefer to purchase a product based on specifications without in-person interactions, thus challenging traditional retailers. To stay relevant, retailers must strengthen their unique value, enhance in-store experiences, offer personalised services, and improve their online presence to compete effectively in a digital-first market.
Market opportunities exist due to the growing demand for discounted devices with minor imperfections. While interest is high, only a minority of consumers have actually made such purchases, highlighting an untapped market. Retailers can seize this by promoting these products in stores and online, educating consumers on the savings and eco-friendly benefits. This approach meets the demand for affordable options, while supporting sustainability by reducing waste.
Key Topics Analysed in this Report
This report is written by Armando Falcao, Associate Director for retail reports. Armando has over 15 years of experience in market research. As Associate Director, he focusses on the German market. Armando studied Business and Economics at the University of São Paulo and managed his own research business for 11 years prior to joining Mintel.
Online shopping dominates the German electrical goods retailing market, with high demand for energy efficiency and sustainability, and opportunities for discounted imperfect devices.
Armando Falcao
Associate Director — Retail Reports
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