2020
9
Germany Electrical Goods Retailing Market Report 2020
2020-03-03T14:01:55+00:00
REP95193EB4_F50D_4A58_B4E2_8E351309CFE7
2195
32736
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
The German electricals market is the largest in Europe, and one undergoing change as online becomes an ever bigger threat to stores. Jan Urbanek, Research Analyst - Consumer Technology…

Germany Electrical Goods Retailing Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Electrical Goods Retailing – Germany market including the behaviours, preferences and habits of the consumer.

A majority of consumers still value seeing electrical products physically before buying, but for store-based players this can mean their stores are used as a showroom for online rivals. Retailers need to create engaging displays that break the mould and ensure this translates into a sale there and then rather than at a later point.

Quickly Understand

  • How to focus on service and education within the German electricals market?
  • How to lower the barriers to entry for German consumers through services?
  • Who are the market leaders and why?
  • What are the challenges and opportunities within this fast-paced market?
  • How to cater to the needs of different demographics in Germany?
  • What products dominate the electrical goods sector?

Covered in this report

Brands mentioned: Amazon, Apple Retail, Conrad Electronic, Cyberport, eBay, ElectronicPartner, Euronics (R.I.C), Expert, MediaMarkt, Notebooksbilliger.de, Saturn, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The German electricals market is the largest in Europe, and one undergoing change as online becomes an ever bigger threat to stores.
Jan Urbanek
Analyst – Electrical Goods Retailing

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • Graph 1: estimated share of total spending on electrical goods, by channel, 2015-19
    • What consumers want, and why
    • Graph 2: channels used to purchase electrical goods in the past year, November 2019
    • Graph 3: detailed retailers used to purchase electrical goods in the past year, November 2019
    • Graph 4: attitudes to product demonstrations, November 2019
    • Graph 5: satsifaction levels with the last electrical purchasing experience, November 2019
    • Graph 6: attitudes to augmented reality and in-store scanning, November 2019
    • Opportunities
    • The competitive landscape
  2. market drivers

    • Graph 7: gross domestic product, current and price-adjusted, 2011-19
    • Graph 8: real wage growth – inflation vs disposable income, 2015-19
    • Graph 9: consumer prices of electrical goods, annual % change, 2014-19
    • Graph 10: population structure and forecasts, 2014-24
    • Graph 11: breakdown of population aged 18-64 by tenure status, 2014-18
  3. market Activity

    • Market size and forecast
    • Graph 12: breakdown of estimated consumer spending on electrical goods, 2019.
    • Specialist sector size and forecast
    • Graph 13: total retail sales of electrical goods specialists, 2015-19
    • Channels of distribution
    • Graph 14: estimated distribution of total spending on electrical goods, 2019
    • Graph 15: estimated share of total spending on electrical goods, by channel, 2015-19
  4. What consumers want, and why

    • Electrical products purchased
    • Graph 16: electrical goods purchased in the past 12 months, November 2019
    • Graph 17: technology purchases, by age, November 2019
    • Graph 18: household electrical goods purchased in the past year, by age, November 2019
    • Graph 19: electrical appliances purchased in the past year, by monthly income, November 2019
    • Graph 20: repertoire of types of electrical products purchased in the past year, by age, November 2019
    • How they shop
    • Graph 21: channels used to purchase electrical goods in the past 12 months, by detailed online use, November 2019
    • Graph 22: channels used to purchase electrical goods in the past year, by age, November 2019
    • Graph 23: "I am more likely to look up reviews/advice in electrical stores on my smartphone than ask staff for help", agreement by age, 2019
    • Retailers shopped with
    • Graph 24: types of retailers used to purchase electrical goods in the past 12 months, November 2019
    • Graph 25: detailed retailers used to purchase electrical goods in the past year, November 2019
    • Satisfaction with the shopping experience
    • Graph 26: satsifaction levels with the last electrical purchasing experience, November 2019
    • Graph 27: attitudes towards in-store demonstrations, November 2019
    • Attitudes to buying electrical goods
    • Graph 28: attitudes to pricing and incentives to buy electricals, November 2019
    • Graph 29: attitudes towards price and incentives to buy electricals, by age, November 2019
    • Graph 30: attitudes to augmented reality and in-store scanning, November 2019
    • Graph 31: attitudes towards AR and in-store scanning, by age, November 2019
  5. Retailer activity

    • Leading Retailers
    • Market share
    • Graph 32: estimated share of total spending on electrical goods, by leading retailers, 2019
    • Online
    • Graph 33: online purchases made in the past year, June 2019
    • Graph 34: online retail sales and online sales as a percentage of all retailing, 2015-19
    • Graph 35: online electrical goods sales, 2015-19
    • Retail innovation
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – sector/market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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