2021
9
Germany Ethical Lifestyles Market Report 2021
2021-11-22T15:37:27+00:00
REPFAAEE1A2_F295_44C4_857F_D4DA88E3A41C
2195
145448
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Report
en_GB
While the pandemic has brought hygiene to the fore, Germans still value ecological efforts from brands. Showcasing genuine commitment to social equality will drive growth post-pandemic. Mainga Hachibiti, Research…

Germany Ethical Lifestyles Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

This report provides comprehensive and current information and analysis of the Ethical Lifestyles market including Ethical Lifestyles market size, anticipated market forecast, relevant market segmentation, and industry trends for the Ethical Lifestyles market in Germany.

Market trends in Ethical Lifestyles

Consumers are highly conscious of social ethics and the extent to which businesses play a role in today’s society. As about half of Germans agree that brands should be involved with campaigning for social equality, businesses that stand up to address such issues in their campaigns and show what they are doing will garner trust.

Read on to discover more about the Ethical Lifestyles consumer market or take a look at our other German Lifestyle research reports.

If you would like to read the Germany Ethical Lifestyles Market Report 2021 in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The short-, medium- and long-term impact of COVID-19 on ethical lifestyles, including environmentally friendly behaviours and expectations towards brands and businesses.
  • To what extent consumers consider the environmental impact in their decision making and reasons for acting ethically.
  • The frequency of selected environmentally friendly habits.
  • Environmental and ethical attitudes towards brands and businesses.
  • In which sectors consumers consider how ethical a company/brand is before buying their product.

Covered in this report

Brands include: Adidas, Alpro, Asda, Back Market, Blauer Engel, CellGarden, Deutsche Bahn, DM, dm Austria, Ecover, EDEKA, everdrop, Love Nature GmbH, Hello Fresh, H&M Home, Ikea, JAN ‘N JUNE, No Tox Life, Otto, PPura, REBOWL, RECUP, Rossmann, Too Good To Go, Unverpackt für Alle, Veganz, VYTAL, Zalando etc.

Expert analysis from a specialist in the field

This report, written by Mainga Hachibiti, a leading analyst in the Consumer Lifestyles sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While the pandemic has brought hygiene to the fore, Germans still value ecological efforts from brands. Showcasing genuine commitment to social equality will drive growth post-pandemic.

Mainga Hachibiti

Analyst – Consumer Lifestyles

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on ethical lifestyles
    • Market context
    • What consumers want and why
    • Graph 1: consumers’ attitudes on whether brands should be involved with campaigning for social equality, by age, 2021
    • Opportunities
  2. MARKET DRIVERS

    • COVID-19 and the economy
    • Graph 2: key economic data, in real terms, 2019-22
    • COVID-19, the environment and climate change
    • Food waste
    • Plastic and packaging waste
    • Social issues
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Considering environmental impact in decision making
    • Graph 3: how often consumers consider the environmental impact in their decision making, by age, 2021
    • Graph 4: how often consumers consider the environmental impact in their decision making, by financial situation, 2021
    • Reasons for considering the environmental impact in decision making
    • Graph 5: reasons for considering the environmental impact in decision making, 2021
    • Graph 6: consumers who consider the environmental impact in their decision making to help protect the planet, by age, 2021
    • Frequency of selected environmentally friendly habits
    • Graph 7: frequency of selected environmentally friendly habits, 2021
    • Graph 8: frequency of consumers paying more for eco-friendly options of products, by gender and age, 2021
    • Graph 9: frequency of consumers buying clothes/accessories second hand, 2021
    • Environmental and ethical attitudes
    • Graph 10: consumers’ environmental attitudes, 2021
    • Graph 11: consumers’ attitudes on whether the COVID-19 outbreak has shown how damaging travel is to the environment, 2021
    • Graph 12: consumers’ ethical attitudes, 2021
    • Expectations of an ethical company/brand
    • Graph 13: what consumers expect from brands/companies to be ethical, 2021
    • Graph 14: consumers who think that an ethical company/brand is one that is involved in the local community, 2021
    • Ethical considerations
    • Graph 15: where consumers consider how ethical a company/brand is before buying their product, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Food
    • Graph 16: food launches by top five claims, 2015-16 vs 2020-21
    • Graph 17: share of food and drink launches with a vegan/no animal ingredients claim, 2016-21
    • Beauty & personal care products
    • Graph 18: BPC launches with selected ethical and sustainable claims, 2015-16 vs 2020-21
    • Household care products
    • Graph 19: household launches by top five claims, 2015-16 vs 2020-21
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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