2020
9
Germany Exercise Trends Market Report 2020
2020-09-24T15:05:06+01:00
REPDC9F5C88_482A_4C88_BE48_54B49B758099
2195
125184
[{"name":"Fitness and Exercise","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/fitness-exercise"}]
Report
en_GB
The COVID-19 crisis will prove to be the catalyst for the launch of more digital fitness solutions, and this will have a long-term impact on how German consumers exercise in…

Germany Exercise Trends Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Exercise Trends – Germany market including the behaviours, preferences and habits of the consumer.

In 2021, brands can shift their focus to more emotional benefits beyond hygiene. Self-care and stress-relief will be important ways to position products, using mood-enhancing scents to evoke feelings of calm or happy memories. Other sensorial elements, including added moisturisers, are also important for product positioning.

Quickly Understand

  • How can brands tap into a greater holistic approach to exercise and health?
  • How to use “Better-for-you” campaigns to engage more seniors?
  • What forms of exercise do Germans prefer and why?
  • What are the market drivers within the category?
  • What are the consumers’ problems that need addressing?
  • What are German consumers’ attitudes towards exercising?

Covered in this report

Brands mentioned: AOK, Asana Rebel, Barmer, Clever fit, Fitbit, FITX, Freeletics, Holmes Place, McFIT, RSG Group, Shivas Loft, Techniker Krankenkasse etc.

Expert analysis from a specialist in the field

Written by Dr. Christina Wessels, a leading analyst in the German leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 crisis will prove to be the catalyst for the launch of more digital fitness solutions, and this will have a long-term impact on how German consumers exercise in the future.
Dr. Christina Wessels
Senior Analyst – Leisure

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: types of exercise done since the COVID-19/coronavirus outbreak, June 2020
    • Graph 2: attitudes towards exercise, June 2020
    • Opportunities
  2. THE IMPACT OF COVID-19

    • market drivers

      • COVID-19
      • Graph 3: "How worried are you about the risk of being exposed to the coronavirus?" 3 March-22 July 2020
      • Graph 4: "To what extent are you worried about how the outbreak might affect your lifestyle?", 3 March-22 July 2020
      • Obesity in Germany
      • Graph 5: Trends in body mass index (BMI), 1999-2017
      • Ageing population
      • Graph 6: share of maximum adult population projections, by age group, 2020-30
      • Healthy living
      • Mental health
      • Technology
    • What consumers want, and why

      • Exercise frequency
      • Graph 7: Germany exercise frequency before the COVID-19/coronavirus outbreak, June 2020
      • Graph 8: exercise frequency before the COVID-19/coronavirus outbreak, by age, June 2020
      • Excercise activities
      • Graph 9: types of exercise done before the COVID-19/coronavirus outbreak, June 2020
      • Graph 10: types of exercise done before the COVID-19/coronavirus outbreak by gender and age, June 2020
      • Graph 11: types of exercise done since the COVID-19/coronavirus outbreak, June 2020
      • Reasons for exercising
      • Graph 12: reasons to exercise before the COVID-19/coronavirus outbreak, by age, June 2020
      • Exercise locations
      • Graph 13: exercise location before the COVID-19/coronavirus outbreak June 2020
      • Barriers to exercise
      • Attitudes towards exercise
      • Graph 14: attitudes towards exercise, June 2020
      • Graph 15: percentage of people who exercised as part of a sports club before the COVID-19/coronavirus outbreak, by age, June 2020
    • Launch activity and innovation

      • Home and online workouts
      • Mental health
      • Advertising and marketing activity
    • market segmentation, size and forecast

      • Forecasting during the COVID-19 pandemic
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations, language use and consumer research methodology
      • Appendix – market size and forecast

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

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    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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