Stay ahead of the curve and future-proof your business with Mintel’s German Facial Skincare Market Report 2024. Our full report is packed with consumer-led market intelligence, skincare trends in Germany, and consumer behaviours. Get a 360° view of the German skincare industry including market share, German facial skincare market size, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Although Germany’s economy is on the path of recovery, financial confidence remains low, which results in price-conscious consumer behaviour.
Consumers are slimming down their repertoires to save costs; 33% of German facial skincare users already reduced the number of products they use. As a result, the Germany skin care products market may take a hit.
For the purposes of this Report, Mintel’s definition of facial skincare includes:
This report was written by Mihaela Suhalitca, Research Analyst. Mihaela researches consumer behaviour and trends in the German beauty and personal care market. Prior to joining Mintel, she gained extensive experience in quantitative and qualitative research as an associate and lecturer at the University of Duisburg-Essen. She holds an MA in East Asian Economic Studies and a BA in Communication and Public Relations.
Our Germany skin care products market research shows that brands are confronted with dwindling repertoires. However, a shift in the anti-ageing narrative as well as men’s and Gen Alpha’s emerging needs provide opportunities for growth in the German skincare industry.
Mihaela Suhalitca
Research Analyst – Beauty & Personal Care
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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