Germany Facial Skincare Format and Ingredient Trends Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Germany Facial Skincare Formats and Ingredients Report 2023. Our full report is packed with consumer-led market intelligence, facial skincare trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the German facial skincare industry including the German facial skincare market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• The German skincare consumer’s primary skin concerns and how this correlates with facial skincare usage.
• Interest in facial skincare ingredients and attitudes towards facial skincare formats.
• Launch activity and consumer interest in select facial skincare ingredients and formats.
• Where and how users obtain skincare information, and how brands can support them.
• What brands can do to stand out.

An Overview of Facial Skincare Trends in Germany

According to Mintel’s women’s skincare report Germany, brands will keep launching active ingredient focused facial skincare products as social media continues to drive trends, with 50% of 16 to 24-year-olds seeking inspiration on social platforms.

With social media offering a vast variety of information on different products, brands have the opportunity to educate consumers around concern-ingredient connection and can encourage them to commit to comprehensive routines, regardless of skin concern.

Facial Skincare Formats and Ingredients Trends in Germany: What Consumers Want and Why

• Consumer Interest in Facial Skincare Formats & Ingredients: A clear link between skin issues and ingredient interest can be established, as 72% of German consumers with any skin concern actively look for products with certain ingredients.
• Educating Skincare Users: Many consumers are unclear on the specifics of skincare format uses – 63% of users with dry skin don’t seek out hyaluronic acid, despite the ingredient’s ubiquity. Brands should take responsibility for educating consumers, using product packaging and social media partnerships to do so.
• Consumer Behaviour in the German Skincare Industry: Even amid economic challenges, many facial skincare shoppers prioritise active ingredients and long-lasting results over price. The German skincare consumer is informed and discerning, which makes them open to innovation, but also means that brands need to do more to prove product efficacy to stand out in a saturated category.

German Skincare Industry Market Forecast

• Sustainability matters to 67% of German consumers. To encourage usage of eco-friendly BPC products, brands should emphasise transparency to navigate the sustainability balancing act amidst consumer scepticism.
• Brands that stay alert of other regulatory legislation, such as the impending restriction of retinol in skincare, will be able to keep consumers engaged, ideally while striving to improve product stability and efficacy.

To learn how to connect with your audience, purchase our Germany Facial Skincare Formats and Ingredients Trends Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Murad, Laboratoires Lierac, NO7, Skin:Edit, Rossmann (Isana), The Inkey List, Haus Labs, ClearForMe, Instagram, TikTok, DM (Balea), Medik8, Klavuu, myBlend, Pai, Herbar, L’Oréal, Eclo, The Ordinary, Nivea, Garnier, REN, and many more.

Products: Retinol, oils, hyaluronic acid, niacinamides, ceramides, vitamin C, collagen, exfoliating acids, bakuchiol, peptides, caring products, cleansing products, treatment products, and more.

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Expert Insights on Facial Skincare Formats and Ingredients Trends in Germany

This report, written by Susanne Krenz, Principal Research Analyst, delivers in-depth commentary and analysis to highlight facial skincare trends in Germany and add expert context to the numbers.

Our Facial Skincare Formats and Ingredients Trends Report shows, that consumers prioritise active ingredients and seek proof of efficacy. Regulatory changes, such as retinol restrictions, pose challenges as well as opportunities for brands.

Susanne Krenz
Principal Research Analyst – Beauty & Personal Care