Stay ahead of the curve and future-proof your business with Mintel’s Germany Fast Casual Restaurants Market Report 2023. Our full report is packed with consumer-led market intelligence, fast food trends, and consumer behaviours affecting your industry. Get a 360° view of fast casual restaurants in Germany including market size, market share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed Germany fast food market outlook, including market drivers and expert insights.
- Participation in fast food restaurants in Germany and interest in dishes at fast casual restaurants.
- Consumer Behaviour: Factors influencing choice of restaurant (food quality and affordability, efficiency of digital menu ordering vs from wait staff), willingness to spend on special occasions, and taste perceptions of healthy menu items.
- Interest in restaurant initiatives and innovations, such as loyalty programs and nutritional information on menus.
- How your business can tap into opportunities to increase participation in fast casual restaurants in Germany.
An Overview of the Fast Casual Restaurant Industry in Germany
Mintel’s Germany fast casual restaurants market report shows that the rising cost of living is leading to reduced restaurant visits and trading down, with 54% of Germans saying that eating out is becoming too expensive.
As fast food prices edge closer to fast casual, brands can benefit from consumers trading up while trading down by offering an enhanced dining experience that is also convenient and affordable.
The Fast Food Market in Germany: What Consumers Want and Why
- Inflation & Fast Casual Restaurants in Germany: Slowing inflation will see consumers visit restaurants more often, but value-consciousness is likely to linger. Initiatives that reward patronage and deliver value for money, such as loyalty and subscription programs, will succeed in driving traffic.
- Most Popular Fast Food Restaurants in Germany: At 66%, good quality food is the main factor driving restaurant choice. Operators in the fast casual restaurant industry can tap into freshness and made-from-scratch as value indicators. Increasing transparency about preparation and ingredient sourcing, as well as championing localism can help to stand out.
- Healthy Options in the Fast Food Market in Germany: With consumers often prioritising indulgence, fast casual brands can do more to bridge the health-indulgence gap and help consumers enjoy more consciously, as 61% of restaurant users think healthy menu items need to be tastier.
Germany Fast Food Market Forecast
- Operators of fast food restaurants in Germany will increasingly turn to automation to improve accuracy and consistency. However, they will need to successfully balance automation and human interaction to create an inclusive and enjoyable experience for diners.
To learn how to connect with your audience, purchase our Germany Fast Casual Restaurants Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: dean&david, Vapiano, Pommes Freunde, ciao bella, asiagourmet, Frittenwerk, Five Guys, Maloa Poke, Ruff’s Burger, Beets&Roots, bona’me, Burgermeister, Chupenga, Pret, Chipotle, McWin, Valora, itsu, German Döner Kebab, Brammibals Donuts, Shake Shack, and many more.
Products: Pizza, salads, bowls, burger, kebab, donuts, pasta, chips/fries, and many more.
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Expert Insights on Fast Casual Restaurants in Germany
This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight fast casual restaurant industry trends in Germany and add expert context to the numbers.
Fast casual restaurants can encourage consumers to trade up while trading down with local ingredients and versatile offerings that deliver added value.
Eliana Riera-McInnes
Research Analyst – Foodservice
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- Key issues covered in this Report
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EXECUTIVE SUMMARY
- Market context
- Graph 1: fast casual restaurant users, by work location, 2023
- Opportunities
- Graph 2: type of restaurant eaten in at/ordered from, by most important factors when choosing a restaurant, 2023
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MARKET DRIVERS
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- The impact of the economy on fast casual restaurants
- Graph 4: dining out/takeaway ordering behaviours when needing to save money, 2023
- Technology
- Graph 5: consumers’ approach to adopting emerging technologies, 2023
- Health and wellness
- Hybrid working
- The competitive landscape
- Graph 6: selected fast casual restaurant brands, by number of outlets, 2022
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WHAT CONSUMERS WANT AND WHY
- Participation in fast casual restaurants
- Graph 7: types of restaurants eaten in at/ordered from in the last 12 months, by age, 2023
- Graph 8: preference of a well-known chain over an independent restaurant, by age, 2023
- Graph 9: participation in fast casual restaurants (ie counter and/or limited service), by parental status and gender, 2023
- Factors influencing choice of restaurant
- Graph 10: type of restaurant eaten in at/ordered from, by most important factors when choosing a restaurant, 2023
- Graph 11: reasons for eating in restaurants or food outlets, 2023
- Graph 12: type of restaurant eaten in at/ordered from, by most important factors when choosing a restaurant, 2023
- Graph 13: type of restaurant eaten in at/ordered from, by most important factors when choosing a restaurant, 2023
- Interest in restaurant initiatives and innovations
- Graph 14: type of restaurant eaten in at/ordered from, by restaurant initiative they would like to see more of, 2023
- Graph 15: participation in dining out/takeaway ordering across mealtimes in the last three months, 2020-23
- Graph 16: type of restaurant eaten in at/ordered from, by restaurant initiative they would like to see more of, 2023
- Interest in dishes at fast casual restaurants
- Graph 17: types of dishes consumers would like to see more of from limited/counter service restaurants, by type of restaurant visited, 2023
- Behaviours relating to eating in at/ordering food from restaurants
- Graph 18: behaviours towards eating in at/ordering food from restaurants, 2023
- Graph 19: agreement that ordering from a digital menu is more efficient than ordering from wait staff, by type of restaurant visited for eating in/ordering food in the last 12 months, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Retail and takeaway strategy
- Expansion and new concepts
- Restaurant formats
- Menus
- Advertising and marketing activity
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
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