Stay ahead of the curve and future-proof your business with Mintel’s Germany Food & Non-Food Discounters Market Report 2023. Our full report is packed with consumer-led market intelligence, (non-) food discounter trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the (non-) food discounter market Germany including market size, food discounters market share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
In addition to hunting for lower prices, German shoppers have taken advantage of a growing selection of non-food items being stocked at discounters. As a result, both food and non-food discounters have grown faster than food and non-food retail as a whole, as they benefitted from the cost of living crisis.
Going forward, (non-) food discounters in Germany will benefit further from shoppers willing to treat themselves during the festive period after the challenging year they’ve faced.
To learn how to connect with your audience, purchase our Germany Food & Non-Food Discounters Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Aldi, Ochama, Lidl, Penny (Marktliebe Regional), IKEA, Otto, REWE, Netto (Heimat), Norma, KiK, TEDi, Action, Takko, TK Maxx, Primark, NKD, KODi, Woolworth, and more.
Products: Food & drink, furniture, appliances, household goods, clothing, footwear, and more.
This report, written by Armando Falcao, Associate Director, delivers in-depth commentary and analysis to highlight food and non-food discounter trends in Germany and add expert context to the numbers.
Amongst the high cost of living, discounters have gained prominence, but will have to offer more than price as consumers’ spending confidence returns and tempts them to trade up.
Armando Falcao
Associate Director – Retail Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
In 2024, despite 85% of Germans joining the holiday shopping spree and buying Christmas gifts, retail sales for the Christmas period rose by...
Find out more£ 2,195
Fashion holds unparalleled importance for Gen Z, with 53% viewing it as their most vital tool for self-expression. This perspective drives high shopping...
Find out more£ 2,195
60% of German online shoppers returned items due to poor quality in the 12 months to October 2024, emphasising the need to set...
Find out more£ 2,195
Non-food discounters in Germany are outpacing their food counterparts and other retailers, as 70% of Germans shop at homeware discounters and 66% at fashion discounters. Takko...
Find out more£ 2,195
Following years of high food and drink inflation, German grocery shoppers remain highly price sensitive. 87% of grocery shoppers compare prices between own-label...
Find out more
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
