2020
9
Germany Food and Non-food Discounters Market Report 2020
2020-12-02T16:03:14+00:00
REP473E104E_3754_4A10_8593_03141F3EFA7C
2195
128268
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
The COVID-19 pandemic boosted food discounters' sales. But to make growth sustainable, discounters need to target online and satisfy changing consumer demands. Carolin Jaretzke, Associate Director Retail…

Germany Food and Non-food Discounters Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

The COVID-19 pandemic boosted food discounters’ sales. But to make growth sustainable, discounters need to target online and satisfy changing consumer demands.

Carolin Jaretzke, Associate Director Retail

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: products launches, branded vs private label, January 2007-September 2020
    • Mintel predicts
    • Graph 2: discounter sales (incl. VAT), 2015-2025
    • What consumers want, and why
    • Graph 3: statements about local factors that discounter shoppers agree or disagree on, June 2020
    • Graph 4: statements consumers agree or disagree that typically shop at discounters, June 2020
    • Opportunities and Threads
    • The competitive landscape
  2. THE IMPACT OF COVID-19

    • Graph 5: consumer attitude statements towards COVID-19 pandemic, 7-15 September 2020
  3. market drivers

    • Graph 6: real GDP growth, 2008-21 (est)
    • Graph 7: OECD consumer confidence index Germany, January 2019-August 2020
    • Graph 8: number of unemployed, July 2019-August 2020
    • Graph 9: retailer investments by type, in %, 2015-19
    • Graph 10: maximum total population by age (% share), 2020-30
  4. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 11: discounter market size (incl. VAT), 2015-25
    • Consumer spending
    • Graph 12: Consumer Price Index total, January 2018-August 2020
    • Graph 13: categories consumers expect to spend more or less on over the next month, 7-15 September 2020
    • Channels of distribution
    • Graph 14: retailers via outlet type, 2019
    • Graph 15: online sales growth, year on year, 2015-25
  5. What consumers want, and why

    • Where they shop
    • Graph 16: where consumers typically shop, June 2020
    • Graph 17: discounter types consumers typically shop at, by gender, June 2020
    • Graph 18: discounters typically shopped at, June 2020
    • Graph 19: shops consumers typically shop at, by net monthly household income, June 2020
    • Graph 20: shops consumers typically shop at, by gender, June 2020
    • Graph 21: leading discounters consumers typically shop at, by age, June 2020
    • Frequency of purchases at discounters
    • Graph 22: frequency consumers typically shop at discounters, June 2020
    • Graph 23: frequency consumers shop at discounters, by generation, June 2020
    • Graph 24: repertoire, shops consumers typically shop at, June 2020
    • Frequency of non-food purchasing at discounters
    • Graph 25: non-food products typically bought at discounters, June 2020
    • Graph 26: non-food products consumers typically purchase at the discounters they shop at most often, June 2020
    • Graph 27: frequency consumers purchase clothing, footwear or accessories, by age and gender, June 2020
    • Frequency of food and drink purchases at food discounters
    • Graph 28: products consumers typically buy at food discounters, June 2020
    • Graph 29: food products that consumers shop at the leading food discounters, shopped at most often, June 2020
    • Satisfaction with discounters
    • Graph 30: overall satisfaction with discounters shopped at most often, June 2020
    • Graph 31: satisfaction with shops consumers typically shop at most often, June 2020
    • Graph 32: overall satisfaction with top discounters typically shopped at most often, June 2020
    • Graph 33: satisfaction of discounter shoppers, Gen Z vs Baby Boomers, June 2020
    • Key driver analysis
    • Graph 34: overall satisfaction with discounters shopped at most often – key driver output, June 2020
    • Attitudes towards shopping at food and non-food discounters
    • Graph 35: statements about local factors that discounter shoppers agree or disagree on, June 2020
    • Graph 36: consumers agree on the following statements about discounters, by financial situation, June 2020
    • Graph 37: statements consumers agree or disagree that typically shop at discounters, June 2020
    • Graph 38: statements discount shoppers agree on about the shopping experience, by gender and age, June 2020
    • Graph 39: statements consumers agree or disagree that typically shop at discounters, June 2020
    • Graph 40: statements discount shoppers agree on about online services, by household size, June 2020
  6. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Graph 41: discounters market share of the total discounter market, 2019
    • Discounters and online
    • Graph 42: shops consumers typically shop at online, June 2020
    • Graph 43: attitude towards more discounters selling online in the future, June 2020
    • Graph 44: shops consumers typically shop at online, by age group, June 2020
    • Graph 45: shops consumers typically shop at online, by age and gender, June 2020
    • Retail innovation
    • Advertising and marketing activity
    • Company profiles
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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