2021
9
Germany Food and Non-Food Discounters Market Report 2021
2021-12-03T16:03:14+00:00
REPB0DABC94_DECD_4E8F_9959_5151C1B40FE7
2195
145993
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Report
en_GB
While food and non-food discounters experienced diverging growth during the pandemic, both types of discounters are well placed to expand their online presence. Irene Brockie, Research Analyst - Retail…

Germany Food and Non-Food Discounters Market Report 2021

£ 2,195 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the Food and Non-Food Discounters market in Germany, including Food and Non-Food Discounters market size, anticipated market forecast, relevant market segmentation, and industry trends for the Food Discounter Market in Germany.

 

Discounters: Food Retail Revenue Share in Germany

The recorded growth revenue in 2019 has been sluggish although the impact of the COVID-19 pandemic in 2020 does seem to have invigorated these and others within the discounter sector in Germany. Here are some more market research statistics about German food and non-food discounters.

Food discounters: Retail Market Share Germany

According to our experts’ discounter market analysis, discounters represent the second biggest group of retailers in Germany.

What are the biggest discounters in Germany?

The discounters sector in Germany is dominated by food retailers with Aldi and Lidl dominating the market shares.

What is the food discounters retail market share?

While discounters are the second biggest group of retailers in Germany, the sector is divided into food and non-food discounters. Food discounters clearly dominate this sector compared to non-food discounters.

Current market landscape

Discounters are an established feature of the German retail landscape. While food discounters have a strong penetration (99%), non-food discounters have a weaker presence (76%) amongst consumers. With lower use amongst men, using innovations such as those linked with shopping, payment and delivery to engage with young men should be encouraged.

Future market trends

Innovation remains a major threat for the discount sector and specifically to appeal to an increasingly service-orientated and tech-savvy consumer. Sizeable interest in services such as delivery (33%), click-and-collect (26%) and new methods of payment highlighted in this report illustrate the re-orientation required to ensure discounters remain relevant.

Read on to discover more about the Food and Non-Food Discounters consumer market in Germany or take a look at our other Food and Foodservice market reports for Germany.

If you would like to read this report in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The impact of COVID-19 on the discount retail sector
  • How consumers shop at food and non-food discounters
  • The frequency of food and non-food purchases from discounters
  • How satisfied consumers are with food and non-food discounters
  • Consumer attitudes towards food and non-food discounters

Covered in this report

Brands include: Action, Aldi Nord, Aldi Süd, Amazon, HDE, KiK, KODi, Lidl, Netto, NKD, Norma, Penny, Takko, TEDi etc.

Expert analysis from a specialist in the field

This report, written by Irene Brockie, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While food and non-food discounters experienced diverging growth during the pandemic, both types of discounters are well placed to expand their online presence.

Irene Brockie

Analyst – Retail

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Impact of COVID-19 on food and non-food discounters
    • Market context
    • Mintel predicts
    • Opportunities
    • Graph 1: selected behaviours related to food and non-food discounters, 2021
    • The competitive landscape
    • Marketing mix
  2. market drivers

    • COVID-19 and the German economy
    • Graph 2: key economic data, in real terms, 2019-23
    • Graph 3: change in frequency of shopping at discounters since the COVID-19/coronavirus outbreak, 2021
    • eCommerce
    • Societal changes
    • Graph 4: total population by age, % share, 2020-30
    • Environmental issues
    • Graph 5: food and drink launches with ethical/environmental claims, 2019-21
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Consumer spending
    • Channels of distribution
    • Graph 6: retailers by type of outlet, 2020
    • Graph 7: online as share of retail sales (exc VAT), 2010-20
  4. What consumers want, and why

    • Use of discounters
    • Graph 8: where consumers typically shop, 2021
    • Graph 9: where consumers typically shop at, by gender and age, 2021
    • Graph 10: discounters consumers typically shop at, 2021
    • Graph 11: discounters consumers typically shop at, by financial status, 2021
    • Graph 12: discounters consumers typically shop at, by gender, 2021
    • Graph 13: consumer attitude statements towards COVID-19 pandemic, 2021
    • Graph 14: popularity of discounters for online shopping, 2021
    • Graph 15: online shopping at food discounters (leading five), by age and gender, 2021
    • Graph 16: online shopping at discounters (leading five), by net monthly household income, 2021
    • Expenditure with discounters
    • Graph 17: discounters consumers spend the most money with, 2021
    • Graph 18: discounters consumers spend the most money with, by age, 2021
    • Graph 19: discounters consumers spend the most money with, by household size, 2021
    • Frequency of purchases at discounters and change in frequency
    • Graph 20: frequency consumers typically shop at discounters, 2021
    • Graph 21: changes in frequency of discounter use since the COVID-19 pandemic, by gender and age, 2021
    • Frequency of food & drink purchasers at discounters
    • Graph 22: products consumers typically buy at food discounters, 2021
    • Graph 23: purchase of selected products (more than once a week), by age, 2021
    • Graph 24: purchase of alcoholic drinks, by net monthly income, 2021
    • Frequency of non-food & drink purchases at discounters
    • Graph 25: non-food products typically bought at discounters, 2021
    • Satisfaction with discounters
    • Graph 26: satisfaction with discounters shopped at most often, net, 2021
    • Graph 27: satisfaction (any) with discounters shopped at most often, women, 2021
    • Attitudes towards discounters
    • Graph 28: attitudes towards discounters, 2021
    • Graph 29: attitudes towards discounters (purchasing food and non-food products), by age, 2021
    • Graph 30: interest in premium own-label and organic own-label, by age, 2021
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Graph 31: food and non-discounter share of total discounter market, 2020
    • Retail innovation
    • Advertising and marketing activity
    • Company profiles
  6. MARKET SEGMENTATION, SIZE AND FORECAST

  7. COVID-19 scenario performance

  8. Appendix

    • Appendix – abbreviations, consumer methodology, language
    • Appendix – market size and forecast
    • Appendix – COVID scenario performance methodology and assumptions

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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