2020
9
Germany Fortified Food and Drink Market Report 2020
2021-01-06T14:02:28+00:00
REP4B6B68D3_9F34_48D5_8C1D_6CEAE5B4D812
2195
129389
[{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"},{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"},{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"}]
Report
en_GB
Building trust in fortified and functional food and drink is one of the most important building blocks to growing the market.Hanna Mansour, Research Analyst – Food & Drink…

Germany Fortified Food and Drink Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Fortified and Functional Food and Drink – Germany market including the behaviours, preferences and habits of the consumer.

Health benefits are the key point of difference of functional food and drink; however, many don’t trust the products to deliver on these. Highlighting that health claims are based on science and driving awareness of the strict EU regulations for claims is warranted.

Quickly Understand

  • Why do price and taste pose further hurdles within the category?
  • How can your brand build trust in your product?
  • How can immune support and current trends be combined?
  • How can your brand support German consumers’ stress management?
  • How to stand out through exclusivity?
  • How to be more vocal about nutrients in products?

Covered in this report

Brands mentioned: Actimel, Activia, Danone, Hohes C, Hovis, Cakees, Corny, Fit for Fun, Gewürzmühle Brecht, Innocent, Renner Vital, Rotbäckchen, Sportness, Yakult, etc.

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Building trust in fortified and functional food and drink is one of the most important building blocks to growing the market.

Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • [Graph] Germany: population by age group, 2014-24
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: use of fortified and functional food and drink to boost/support the immune system, by age, September 2020
    • [Graph] Germany: agreement with the statement "I am more interested in the taste of products than any functional benefits they may deliver", by age, September 2020
    • Opportunities
  2. THE IMPACT OF COVID-19

    • [Graph] Germany: concern about the risk of being exposed to COVID-19, 27 March-18 November 2020
  3. market drivers

    • [Graph] Germany: population by age group, 2014-24
  4. What consumers want, and why

    • Types of fortified and functional food and drink used
    • [Graph] Germany: number of types of fortified and functional food used, by age, September 2020
    • [Graph] Germany: types of functional/fortified food and drink, September 2020
    • Frequency of using fortified and functional food
    • [Graph] Germany: frequency of using fortified and functional food and drink, September 2020
    • Motivations for using fortified and functional food and drink
    • [Graph] Germany: motivations for using fortified and functional food and drink, September 2020
    • [Graph] Germany: use of fortified and functional food and drink to boost/support the immune system, by age, September 2020
    • [Graph] Germany: launches with an immune system claim out of all fortified and functional food launches, 2016-October 2020
    • [Graph] Germany: use of fortified and functional food and drink to maintain/improve digestive health, by age, September 2020
    • [Graph] Germany: use of fortified and functional food and drink to relax/reduce stress, by age, September 2020
    • Users' behaviours related to fortified and functional food
    • [Graph] Germany: behaviours relating to fortified and functional food and drink, September 2020
    • Behaviours relating to fortified and functional food and drink
    • [Graph] Germany: behaviour relating to fortified and functional food and drink, September 2020
    • [Graph] Germany: usage of fortified and functional food and drink, among those who agree and disagree with the statement "I trust that functional food and drinks will deliver the promised results", September 2020
    • [Graph] Germany: trust that functional food and drinks will deliver the promised results, by age, September 2020
    • [Graph] Germany: trust that claims made by functional foods are well regulated, by age, September 2020
    • Discovery and research of functional and fortified food and drink
    • [Graph] Germany: discovery of functional and fortified food and drink, September 2020
    • [Graph] Germany: usage of a new fortified and functional food and drink after seeing it in a grocery store, through friends/family or on social media, by age, September 2020
    • Attitudes towards fortified and functional food and drink
    • [Graph] Germany: attitudes towards fortified and functional food and drink, September 2020
    • [Graph] Germany: attitudes toward the pricing of fortified and functional food, by age, September 2020
  5. Launch activity and innovation

    • [Graph] Germany: share of food and drink launches by claim category, 2016/2019/Jan-Oct 2020
    • [Graph] Germany: share of food and drink launches with fortified or functional claims, by top 10 categories, 2016/2019/Jan-Oct 2020
    • [Graph] Germany: top 10 functional claims' share of all food and drink launches with functional claims, 2016/2019/Jan-Oct 2020
    • [Graph] Germany: share of food and drink launches with functional claims, by selected claims, 2016-Oct 2020
    • [Graph] Germany: share of functional or fortified food and drink launches featuring a high/added protein claim, Jan 2016-October 2020
    • [Graph] Germany: share of food and drink launches with fortified and functional claims, by private label vs brands, 2016 vs 2019
    • Advertising and marketing activity
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – Launch Activity and Innovation
    • [Graph] Germany: share of food and drink launches with fortified and functional claims, by top 10 claims, 2016/2019/Jan-Oct 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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