2023
9
Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2023
2023-05-17T05:01:43+01:00
REP244F71F8_84D1_4C6F_B863_E0DFFD382D05
2195
163317
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Report
en_GB
Added-value options see continued importance during the cost-of-living crisis, while functional juices further meet the needs of those seeking health-led benefits. Katrin Förster, Food & Drink Research Analyst, Germany…

Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve in the Germany fruit juice market and future-proof your business with Mintel’s Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2023. Get a 360° view of the juice and smoothies market Germany, including fruit juice market size in Germany, market share, industry trends and consumer behaviour.

Below, we’ve handpicked some key insights from the full report.

Our Germany Fruit Juice Market Research Delivers Key Insights On

  • A detailed market outlook on juice in Germany, including expert insights and market drivers.
  • The effect of rising inflation and the COVID-19 legacy on the fruit juice market size in Germany.
  • Types of fruit drinks consumed and general consumption frequency.
  • Purchasing behaviour and buying factors for juice in Germany.
  • How your business can tap into opportunities to increase your fruit juice market share in Germany.

Germany Fruit Juice Market Overview

Due to inflationary prices consumers will be more price sensitive in 2023, with private labels likely gaining fruit juice market share in Germany. Once the economy and consumers’ financial confidence improves, some in-home drinking occasions may be replaced with out-of-home consumption, e.g. juice bars and cafés.

  • Fruit Juice Market Size in Germany: In 2022 €2.93bn of retail value sales of fruit juice, juice drinks, and smoothies were recorded in Germany. These are predicted to decline by 1% in 2023.

Fruit Juice Industry Analysis: What Consumers Want and Why

  • Fruit Juice and Smoothie Consumer Behaviour: The cost of living crisis is having a significant impact on consumption and buying behaviours. Mintel’s Germany fruit juice industry forecast predicts retail volume sales to decline year-on-year. 42% of Germans are buying cheaper options to save money as their disposable income decreases, shifting consumer focus to pricing. This has resulted in growth for fruit juice market share in Germany of private labels.
  • Juice in Germany Trends: The pandemic has increased health awareness among German consumers. As a result, less-sweet flavours, sugar content and naturalness have become key purchase factors for buyers, with 62% preferring juices with less sweet flavours.

German Fruit Juice Industry Forecast: What’s Next for Juice in Germany?

To learn how to connect with your audience, purchase our full Germany Juice Market Report. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Germany Fruit Juice Market Opportunities:

  • With squeezed consumer incomes in mind, value positioning, multipacks or DIY smoothie/juice kits, Germany juice brands can appeal to those looking for cheaper alternatives.
  • The increasing health trend offers Germany juice brands opportunities regarding, e.g. low-sugar options, to tap into.

Leading Germany Juice Brands and Products covered in this Report

Brands: Volvic, Milram, The Cocoa-Cola Company (innocent Drinks), Eckes-Granini, Capri Sun, Albi, Valensina, True Fruits, Rauch Fruchtsäfte, Amecke Fruchtsäfte, PepsiCo, and many more.

Additional features included in your purchase of Mintel’s Germany Juice Market Report:

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Mintel Clients Portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights on Juice and Smoothies Market Germany

This report, written by Katrin Förster, Food and Drink Research Analyst, delivers detailed Germany fruit juice market research and highlights industry trends, expertly contextualising the numbers.

Added-value options see continued importance during the cost-of-living crisis, while functional juices further meet the needs of those seeking health-led benefits.

Katrin Förster
Katrin Förster
Research Analyst – Food and Drink, Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: % annual change in retail volume sales of fruit juice, juice drinks and smoothies, 2017-22
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail market shares of fruit juice and juice drinks, in value and volume, 2022
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • Graph 4: commodity price of oranges, 2018-22
    • Packaging
    • Health and wellness
    • Graph 5: population, by age group, 2020 and 2030
  3. WHAT CONSUMERS WANT AND WHY

    • Consumption of fruit juice, juice drinks and smoothies
    • Graph 6: consumption of juice, juice drinks and smoothies in the last three months, by type, 2019-22
    • Graph 7: consumption of juice, juice drinks and smoothies once a week or more, 2019-22
    • Graph 8: consumption of 100% vegetable juice, by gender and age, 2022
    • Graph 9: consumption of freshly made juices in the last three months, 2019-22
    • Consumption occasions of fruit juice, juice drinks and smoothies
    • Graph 10: fruit juice, juice drink and smoothie consumption by time of day, 2022
    • Graph 11: fruit juice, juice drink and smoothie consumption to accompany meals, 2022
    • Graph 12: 100% fruit juice/juice drinks/smoothies consumed in the afternoon not as part of lunch, by gender and age, 2022
    • Packaging formats
    • Graph 13: fruit juice, juice drink and smoothie launches, by packaging material, 2018-22
    • Impact of financial situation on fruit juice, juice drinks and smoothie shopping behaviour
    • Graph 14: purchase behaviour to save money on juices/juice drinks/smoothies in the last three months, 2022
    • Behaviours related to fruit juice, juice drinks and smoothies
    • Graph 15: behaviours related to fruit juices, juice drinks and smoothies, 2022
    • Attitudes towards fruit juice, juice drinks and smoothies
    • Graph 16: attitudes towards fruit juice, juice drinks and smoothies, 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 17: fruit juice, juice drinks and smoothie launches, by companies and private label, 2020-22
    • Graph 18: fruit drink launches, by subcategory, 2018-22
    • Graph 19: fruit juice, juice drink and smoothie launches, by pack size, 2018 and 2022
    • Sustainability-led innovation
    • Graph 20: fruit juice, juice drink and smoothie launches, by leading claims, 2020-22
    • Graph 21: fruit juice, juice drink and smoothie launches with organic claims, 2015-22
    • Health-led innovation
    • Graph 22: fruit juice, juice drink and smoothie launches, with select health-led claims, 2020-22
    • Flavours and format innovation
    • Graph 23: fruit juice, juice drink and smoothie launches, by top flavour components, 2018 and 2022
    • Graph 24: fruit juice, juice drink and nectar launches, by flavour component sub-group, 2018 and 2022
    • Advertising and marketing activity
  5. MARKET SHARE

    • MARKET SIZE, SEgmentation AND FORECAST

      • APPENDIX

        • Appendix – products covered, abbreviations, consumer research methodology and language usage
        • Appendix – market size and central forecast methodology

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      Below is a sample report, understand what you are buying.

      Click to show report
      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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