Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2024

Rising prices in the fruit juice market in Germany cause consumers to turn to private label alternatives. Positioning juice drinks as healthy, using sugar-reduction technology, will offer brands market opportunities to appeal to German consumers.

Fruit Juice Market Germany – Current Landscape

From 2022-24, prices in the German juices market increased due to extreme weather conditions affecting production in this sector. This slows sales of juices, and pushes brands to expand drinking occasions, while also expediting consumers’ shift towards affordable private labels.

Despite such challenges, opportunities exist in the Germany fruit juice market to cater to health-driven drinkers who use them for their vitamin content, indicating potential to target under-engaged users through their nutrient needs. For example, low-sugar base juices, such as coconut water, boast better hydration.

Juices Market in Germany – Market Statistics

• Germany Fruit Juice Market: 82% of German consumers drink any juice, with 16 to 34-year-olds identified as the biggest users.
• Fruit Juice Market Consumer Behaviour: 43% of Germans drink juice for its vitamin content.
• Opportunities in the Smoothies Market Germany: Sugar-reduction technology appeals to 59% of consumers and will help brands position juice as the ultimate tasty health drink.

Germany Juice Market Report – What’s Inside?

Key Topics Analysed in this Report

• An analysis of the German economy and its influence on the fruit juice market.
• An examination of juice consumption patterns by age, gender, and other demographics.
• Consumer attitudes and focus on health-driven consumption, and innovations in sugar reduction.
• Insights into consumer demand for eco-friendly packaging and sustainable practices.
• An overview of key players, market segmentation, and forecast trends.

Report Scope
This Report examines the Germany fruit juice market, including fruit juice, juice drinks, and smoothies. It excludes sales through foodservice channels.

For the purposes of market size data, Mintel includes the following:

• 100% fruit juice: Fruit and vegetable juices, mixes and concentrates, with no other ingredients added; includes both 100% juice blends and 100% pure juice of a single kind.
• Nectars: Drinks containing less than 100% (generally 25-99%) fruit and/or vegetable juice and having added ingredients, mainly water.
• Juice drinks: Drinks that contain less than 100% (generally under 25%) fruit juice and have added ingredients, mainly water but also sweeteners, flavourings, colourings, and/or vitamins.
• Smoothies: Drinks that are made with crushed fruit and/or vegetables, but which may also include a small amount of juice or purée, yogurt or milk, and are smooth in texture.

The term ‘fruit drinks’ is sometimes used to refer to all fruit juice, juice drinks, and smoothies in this report.

Meet the Expert Behind the Analysis

This report was written by Adam Millward, part of the Research team for Mintel reports. Adam joined Mintel’s German reports team in 2023 as an Associate Research analyst, having previously worked as a translator and interpreter at an international tax firm. Adam graduated from the University of Kent with a degree in German language and literature, including a study placement at the University of Heidelberg.

As price hikes threaten consumer engagement in the smoothies market Germany, brands need to rethink the branding of their juice products to be able to compete with rival sectors. Our Germany fruit juice market research shows that while high sugar is a near-term concern, new technology can reshape the space.

Adam Millward
Research – Mintel Reports