2022
9
Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2022
2022-05-27T15:01:56+01:00
REPE0F2F4A4_3BBA_47ED_B6AD_B604B365C2B1
2600
151663
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Report
en_GB
Value-added, health-boosting options will be crucial if fruit drinks are to win over consumers faced with the greatest cost of living crisis in decades. Heidi Lanschützer, Category Director -…

Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2022

 2,600 (Excl.Tax)

Description

The Germany Juice Market Report 2022 identifies consumers’ attitudes towards fruit juices with and without added ingredients, sustainability in the smoothies market Germany, and the impact of COVID-19 and the cost of living crisis on the Germany fruit juice market. This report covers the Fruit Juice, Juice Drinks & Smoothies Germany market size, market forecast, market segmentation, and industry trends for the Germany Fruit Juice Market.

Click here to view the German version of our Germany Fruit Juice, Juice Drinks & Smoothies Market Report 2022.

Current Market Landscape

Value and volume sales in 2021 turned negative once again, following a COVID-19 boost in 2020, as easing of lockdowns led to a return to out-of-home drinking occasions. Premium brands and formats have been gaining share over own-labels and pure juice, but the current cost of living crisis could reverse this trend as many consumers’ financial situations have taken a downturn after two years of COVID and as disposable income decreased.

16-24s are an important group for frequent consumption of fruit drinks and as younger adults in Germany seem to be relatively well-off financially this is relatively encouraging for sales of fruit drinks.

Germany Fruit Huice Market Market Share and Key Industry Trends

Our Germany fruit juice market research shows that early expectations are for sales in 2022 to decline by value and in volume. However, if fruit drinks feel the full impact of rising consumer prices, market value in the smoothies market Germany could increase instead. Out-of-home consumption will replace some of the in-home drinking occasions won during the pandemic.

  • 72% of German fruit drinks drinkers/buyers agree drinking fortified fruit drinks every day is a good alternative to taking supplements.
  • 65% of German smoothie drinkers have drunk smoothies that were self-made or made by others in the last three months.
  • 43% of Germans avoid buying products with low Nutri-Scores.
  • 33% of 16-24-year-olds who buy 100% fruit juice say it’s important that the products they buy are sustainable.

Future Trends in the Germany Fruit Juice Market

Fruit drinks brands will focus on added health-boosting benefits and on winning consumers from adjacent categories with formats such as low-sugar juice drinks, juice and water blends, and health-positioned fortified juices.

Our juice in Germany market research has shown that the sustainability of food & drink ingredients is becoming an ever-more pressing concern for consumers. A significant number of German fruit juice consumers say it’s important that the products they buy are sustainable.

Read on to discover more details or take a look at all of our German Market Research in the Drinks Category.

Quickly Understand

  • The impact of COVID-19 and rising inflation on the fruit juice, juice drinks and smoothies market.
  • Types of fruit drinks consumed, frequency of consumption and change in consumption habits since 2019.
  • Reasons for drinking fruit drinks.
  • Buying factors for fruit drinks.
  • Interest in new juice concepts.
  • Attitudes towards and behaviours related to fruit juice.
  • NPD in fruit drinks including sugar reduction activity, key claims, and new flavours.

Covered in this Report

Products: 100% fruit juice (fruit and vegetable juices, mixes, concentrates), nectars (less than 100% fruit and with added ingredients), juice drinks, smoothies.

Brands: Amecke, Eckes-Granini, Innocent, Deutsche SISI Werke, Albi, True Fruits, Valensina, Rauch, PepsiCo, and more.

Expert Analysis from a Specialist in the Field

This report, written by Heidi Lanschützer, director of the Food & Drink and BPC sectors, delivers in-depth commentary and analysis to highlight current trends in the Smoothies Market Germany, and adds expert context to the numbers.

Value-added, health-boosting options will be crucial if fruit drinks are to win over consumers faced with the greatest cost of living crisis in decades.Heidi Lanschuetzer
Heidi Lanschützer
Director of Food & Drink and BPC Categories

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: % annual change in volume sales of fruit juice, juice drinks and smoothies, 2016-21
    • Graph 2: financial situation, 2022
    • Mintel predicts
    • Opportunities
    • The competitive context
    • Graph 3: company retail market shares of fruit juice, juice drinks and smoothies, 2021
  2. market drivers

    • Graph 4: key economic data, in real terms, 2019-23
    • Graph 5: consumers whose financial situations are worse off since the start of the COVID-19 outbreak, 2020-21
    • Graph 6: financial situation, by age group, 2021
  3. what consumers want and why

    • Types of juice, juice drinks and smoothies consumed
    • Graph 7: consumption of juice, juice drinks and smoothies in the last three months, by type, 2019 and 2021
    • Graph 8: consumption of juice, juice drinks and smoothies once a week or more, by select demographics, 2021
    • Graph 9: consumption of fruit juice/smoothies freshly made by self or in front of you in the last three months, 2019 and 2021
    • Reasons for drinking juice, juice drinks and smoothies
    • Graph 10: reasons for drinking juice, juice drinks and smoothies in the last three months, 2021
    • Buying factors for juice, juice drinks and smoothies
    • Graph 11: most important factors when buying juice, juice drinks and smoothies, 2021
    • Graph 12: most important factors when buying 100% juice, 2019 and 2021
    • Graph 13: most important factors when buying smoothies, 2019 and 2021
    • Graph 14: most important factors when buying still/sparkling juice drinks, 2019 and 2021
    • Graph 15: top three preferred categories for functional health benefits, 2021
    • Interest in new juice concepts
    • Graph 16: interest in select attributes in juice, juice drinks and smoothies, 2021
    • Graph 17: interest in taste/flavour attributes in juice, juice drinks and smoothies, by age, 2021
    • Graph 18: interest in added ingredients in juice, juice drinks and smoothies, by age, 2021
    • Juice drink behaviours and attitudes
    • Graph 19: packaging- and environment-related behaviours towards juice, juice drinks and smoothies, 2021
    • Graph 20: ingredient- and usage-related behaviours towards juice, juice drinks and smoothies, 2021
  4. new product development

    • Graph 21: fruit drink NPD by private labels vs brands, 2015-21
    • Graph 22: juice drinks launches with sugar-related claims, 2015-21
    • Graph 23: average sugar content of juice drinks launches, 2018-21
    • Graph 24: juice drink launches with organic claims, 2015-21
    • Graph 25: juice drink launches with functional claims, 2015-21
    • Graph 26: juice drink launches with vegetable, herb and spice ingredients, 2015-21
    • Graph 27: juice drink launches with top three environmentally friendly claims, 2015-21
  5. market share

    • Retail market shares of juice, by value, 2020-21
    • Retail market shares of juice, by volume, 2020-21
  6. market segmentation, size and forecast

    • Market segmentation
  7. appendix

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast
    • Appendix – company retail value and volume shares of fruit juice, 2019-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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