2021
9
Germany Furniture Retailing Market Report 2021
2021-10-14T19:04:05+01:00
REP3FE688A0_2C52_4E29_9921_692EE606BC2E
2195
143544
[{"name":"Furniture and Furnishings","url":"https:\/\/store.mintel.com\/industries\/household-home\/furniture-furnishings"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Whilst COVID-19 boosted consumer spending, store-based retailers need to focus on enhancing the in-store experience to compete against pureplay online retailers. Irene Brockie, Research Analyst - Retail…

Germany Furniture Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

This report provides comprehensive and current information and analysis of the Furniture Retailing market including Furniture Retailing market size, anticipated market forecast, relevant market segmentation, and industry trends for the Retailing market in Germany.

Market trends in Furniture Retailing

31% of German consumers say that they have increased spending on furniture as a result of extended periods in the home and 23% of German consumers say that they have delayed purchasing some furniture until after the COVID-19 outbreak. This presents a significant opportunity for furniture retailers to maintain sales growth and promote the sales of bigger-ticket furniture items and more expensive home improvement projects.

Read on to discover more about the Furniture Retailing consumer market or take a look at our other Germany Retailing Industry research reports.

Quickly understand

  • The impact of COVID-19 on furniture retailing.
  • How this disruption will change demand in the short, medium and long term and the impact of this on the furniture retailing landscape.
  • The rise of flexible living and its impact on furniture demand.
  • The future of the purchasing journey for the home and the growing role of online-only retailers.

Covered in this report

Brands include: Amazon, Depot, eBay, IKEA, MediaMarkt, Möbelfirst, Möbel Höffner, Moebelhaus Kraft, Otto, Porta Holding, Roller, Segmüller, tejo’s SB Lagerverkauf, Tchibo, XXXLutz, Zalando, etc.

Products covered:
This Report covers the retailing of the following types of furniture:

• Living and dining room furniture

• Bedroom furniture, including beds and mattresses

• Home office furniture

The following categories have been included as part of this Report’s market size and forecast:

• Carpets and other floor coverings

• Lamps, lights, pictures etc

Expert analysis from a specialist in the field

This report, written by Irene Brockie, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Whilst COVID-19 boosted consumer spending, store-based retailers need to focus on enhancing the in-store experience to compete against pureplay online retailers.

Irene Brockie
Analyst – Retail

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Impact of COVID-19 on the furniture retail sector
    • Market context
    • Mintel predicts
    • Graph 1: consumer spending on furniture, lighting, carpets and other floor furnishings, 2016-20 (€bn)
    • Opportunities
    • The competitive landscape
    • Graph 2: retailers from which furniture has been bought in the last 12 months, 2021
  2. market drivers

    • Graph 3: key economic data, in real terms, 2019-2022
    • eCommerce
    • Population demographics
    • Graph 4: population structure by age, 2020-30
    • Housing
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Channels of distribution
    • Graph 5: retail sales (€bn) from furniture specialists as a % of total consumer spending on furniture, lighting, carpets and other floor furnishings, 2020
  4. What consumers want, and why

    • Impact of COVID-19 on consumer behaviour
    • Consumer spending on furniture
    • Graph 6: approximate spend on furniture in the last 12 months, 2021
    • Graph 7: approximate spend on furniture in the last 12 months, NET, 2021
    • Graph 8: repertoire of types of rooms for which furniture was bought in the last 12 months, 2021
    • Graph 9: approximate spend by number of rooms in the home for which furniture has been bought in the last 12 months, 2021
    • Methods used for buying and browsing for furniture
    • Graph 10: methods by which furniture has been bought in the last 12 months, 2021
    • Graph 11: methods by which furniture has been browsed for in the last 12 months (NET), 2021
    • Graph 12: methods by which furniture has been bought and browsed for in the last 12 months, 2021
    • Retailers from which furniture has been bought
    • Graph 13: retailers from which furniture has been bought in the last 12 months, 2021
    • Graph 14: approximate spend at retailers from which furniture has been bought in the last 12 months, 2021
    • Retailers from which furniture has been bought and the most money on furniture spent
    • Graph 15: retailers from which furniture has been bought and the most money on furniture spent in the last 12 months, NET, 2021
    • Reasons for which furniture has been bought
    • Graph 16: reasons for which furniture has been bought in the last 12 months, 2021
    • Attitudes towards furniture shopping and COVID-19
    • Graph 17: consumer attitudes in regards to shopping for furniture and the COVID-19/coronavirus outbreak, 2021
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Online
    • Graph 18: individuals who made internet purchases in the last three months, 2010-20
    • Retail innovation
    • Advertising and marketing activity
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • COVID-19 scenario performance

      • Appendix

        • Appendix – products covered, consumer research methodology and language usage
        • Appendix – market size and forecast
        • Appendix – COVID-19 scenario performance methodology and assumptions

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      Below is a sample report, understand what you are buying.

      Click to show report
      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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