Health tech holds significant growth potential in Germany, but proving the effectiveness of self-care tech is key, in particular to unlock a crucial older audience.
Get ahead with Mintel’s market forecast on medical technology in Germany and learn how healthcare technology trends in Germany are impacting the future of health technology! Our Market Report about the German industry for health technology 2023 is packed with insights on German consumer attitudes. By purchasing this report, you’ll have the knowledge about health technology market size Germany, market share, and market growth.
The rising cost of living is impacting consumers spending power on wearable devices, which are now under pressure to prove their value. Digital health services, which are often free to use, have potential to grow their medical technology market share Germany by addressing heightened concerns for health and wellbeing, particularly with regards to financially induced stress.
The medical technology market in Germany is set to experience significant growth as a result of advances in self-care health technologies and the government’s digitalisation of the healthcare system. This will open up new opportunities for brands to increase their medical technology market share Germany, especially their reach among older generations.
A holistic approach to health is gaining traction in Germany, especially among Gen Z. Trust in health apps and devices is high among younger consumers with further growth potential, however, older generations still need convincing. Health tech brands need to find ways to communicate their benefits to their older target groups.
For more than half of Germans mental health is a central concern. This bears potential for digital services to increase the health technology market size by helping their audience to better understand and track their emotions.
Health technology market size Germany and ownership of wearables will continue to rise as devices become more sophisticated and the gap between professional and personal health tech narrows.
To learn more about what your audience wants and how you can tap into lucrative opportunities, purchase our full report about the medical technology market in Germany. Financially induced stress, long waiting times for doctors’ appointments, as well as other health related demands hold an array of opportunities you can tap into to gain a head start on the future of the health technology market Germany.
To discover more about Germany’s Health Market, read our Germany Weight Management Market Report 2023, or take a look at our extensive Health and Wellbeing Market Research.
Products: Wearables (smartwatches, fitness band, sport watch, smart earbuds), Fitness and health apps, virtual medical appointments and other digital health services, VR/AR technology (headset), smartphones, voice controlled smart speaker, smart scales, and more.
Brands: Amelia, Health Connect, mybody-x, Wellnas, Zepp, Amazon, Fossil, YouTube, TikTok, eKinekt, Slay, Garmin, Nike, CBT Thought Diary, Yuka, and many more.
This report, written by Lena Rittmann, Associate Research Analyst, delivers in-depth commentary and analysis to highlight healthcare technology trends in Germany, give insight into medical technology market share Germany, and adds expert context to the numbers.
The health technology market Germany holds significant potential for growth, but proving the effectiveness of self-care tech is key, in particular to unlock a crucial older audience.
Lena Rittmann
Associate Research Analyst, Germany
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