Germany Future of Health Technology Market Report 2023
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Health tech holds significant growth potential in Germany, but proving the effectiveness of self-care tech is key, in particular to unlock a crucial older audience. Lena Rittmann, Associate Research…

Germany Future of Health Technology Market Report 2023

£ 2,195 (Excl.Tax)


Get ahead with Mintel’s market forecast on medical technology in Germany and learn how healthcare technology trends in Germany are impacting the future of health technology! Our Market Report about the German industry for health technology 2023 is packed with insights on German consumer attitudes. By purchasing this report, you’ll have the knowledge about health technology market size Germany, market share, and market growth.

Quickly Understand the Medical Technology Market in Germany

  • What perceived impact does technology have on various areas of life, e.g. sleep quality, mental wellbeing, and work-life balance?
  • Use of and interest in health/fitness apps and healthcare-related digital services, e.g. tracking health data and attending virtual doctors’ appointments.
  • What are German consumers’ biggest frustrations when they are in need of medical care?
  • Attitudes towards health technology, e.g. the perceived reliability of virtual doctors’ appointments and incentives/motivators for use.

Overview of the Health Technology Market Germany

The rising cost of living is impacting consumers spending power on wearable devices, which are now under pressure to prove their value. Digital health services, which are often free to use, have potential to grow their medical technology market share Germany by addressing heightened concerns for health and wellbeing, particularly with regards to financially induced stress.

The medical technology market in Germany is set to experience significant growth as a result of advances in self-care health technologies and the government’s digitalisation of the healthcare system. This will open up new opportunities for brands to increase their medical technology market share Germany, especially their reach among older generations.

Health Technology Trends Germany: What Consumers Want and Why

A holistic approach to health is gaining traction in Germany, especially among Gen Z. Trust in health apps and devices is high among younger consumers with further growth potential, however, older generations still need convincing. Health tech brands need to find ways to communicate their benefits to their older target groups.

For more than half of Germans mental health is a central concern. This bears potential for digital services to increase the health technology market size by helping their audience to better understand and track their emotions.

  • Health Technology Trends Germany: 43% of Germans are interested in wearables that alert them about the early signs of disease, demonstrating the potential for health tech brands to help consumers monitor and manage their medical situation.
  • Medical Technology Market Challenges: Only 34% of Baby Boomers believe that health apps/devices can help improve their health. Brands will have to invest in convincing this target group of their products, as this audience in particular holds a vast array of future opportunities.
  • Health Technology Market Opportunities: 65% of German consumers see long waiting times for a doctors’ appointment as one of the biggest frustrations when seeking medical care. Apps providing virtual appointments could help patients reduce waiting times and offer them more immediate help with their health conditions.

Market Forecast on Medical Technology in Germany

Health technology market size Germany and ownership of wearables will continue to rise as devices become more sophisticated and the gap between professional and personal health tech narrows.

To learn more about what your audience wants and how you can tap into lucrative opportunities, purchase our full report about the medical technology market in Germany. Financially induced stress, long waiting times for doctors’ appointments, as well as other health related demands hold an array of opportunities you can tap into to gain a head start on the future of the health technology market Germany.

To discover more about Germany’s Health Market, read our Germany Weight Management Market Report 2023, or take a look at our extensive Health and Wellbeing Market Research.

Covered in this Report

Products: Wearables (smartwatches, fitness band, sport watch, smart earbuds), Fitness and health apps, virtual medical appointments and other digital health services, VR/AR technology (headset), smartphones, voice controlled smart speaker, smart scales, and more.

Brands: Amelia, Health Connect, mybody-x, Wellnas, Zepp, Amazon, Fossil, YouTube, TikTok, eKinekt, Slay, Garmin, Nike, CBT Thought Diary, Yuka, and many more.

Expert Insights into the Medical Technology Market in Germany

This report, written by Lena Rittmann, Associate Research Analyst, delivers in-depth commentary and analysis to highlight healthcare technology trends in Germany, give insight into medical technology market share Germany, and adds expert context to the numbers.

The health technology market Germany holds significant potential for growth, but proving the effectiveness of self-care tech is key, in particular to unlock a crucial older audience.

Lena Rittmann, Associate Research Analyst
Lena Rittmann
Associate Research Analyst, Germany

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Opportunities
    • Graph 1: repertoire analysis of types of health/fitness apps used before*, by generation, 2023
    • Graph 2: repertoire analysis of types of health/fitness apps interested in*, by generation, 2023

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • The impact of the economy on health technology
    • Graph 4: changes* in spending on technology and communication products in the last 12 months, 2021-22
    • Graph 5: changes* in spending on healthcare products in the last 12 months, 2021-22
    • Health situation of Germans
    • Graph 6: medical costs by disease chapters and gender, 2020
    • Sports participation
    • Graph 7: frequency of exercising, by generation, 2023
    • Demographic change
    • Digitalisation of the German healthcare system
    • Technology ownership and usage
    • Graph 8: technology ownership, by generation, 2023
    • Graph 9: ownership of a smartwatch by gender and age, 2021 vs 2023

    • Impact of technology on different areas of life
    • Graph 10: perceived impact of technology on selected areas of life, 2023
    • Graph 11: consumers who value the influence of technology on selected areas of life negatively, by generation, 2023
    • Graph 12: consumers who view the influence of technology on selected areas of life positively, by generation, 2023
    • Health/fitness activities involving technology
    • Graph 13: usage of and interest in health/fitness activities involving technology, 2023
    • Graph 14: repertoire analysis of types of health/fitness apps interested in*, by generation, 2023
    • Graph 15: repertoire analysis of types of health/fitness apps used before*, by generation, 2023
    • Graph 16: use of or interest in using health/fitness activities involving technology (NET), by generation, 2023
    • Graph 17: usage of or interest in healthcare activities involving technologies (NET), by generation, 2023
    • Graph 18: consumers who have attended/are interested in a virtual doctor’s appointment, by age group, 2023
    • Frustrations when seeking medical care
    • Attitudes towards health technology
    • Graph 19: attitudes towards health technology, 2023
    • Graph 20: agreement that using health apps/devices only makes sense when facing health issues, by generation, 2023
    • Graph 21: agreement that financial incentives would make people more likely to share their health/fitness data with health insurers, by generation, 2023
    • Graph 22: agreement that more transparency about how health/fitness data is used would make people more likely to share with health insurers, by generation, 2023


    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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