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- Germany Future of Social Media Report 2024
Germany Future of Social Media Report 2024
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61% of German Gen Z and Millennial social media users think a completely new platform will dominate in Germany in the next decade. While many social media users anticipate growth for established platforms like Instagram and TikTok, there’s still significant potential for new players, driven by the curiosity of Gen Zs and Millennials.
Advancements in AI are speeding up the spread of misinformation and harmful content, and consumers want platforms to take responsibility and establish effective regulations. The expected rise in AI-generated content on social media can deter consumers, creating a growing market for AI-free platforms. The growing impact of AI is also changing how people use social media, with many becoming more mindful of how their personal data might be misused, and rethinking what they share online.
However, if platforms manage to convince consumers of a reliable and conscientious use of AI, AI tools offer several opportunities to keep users and advertisers engaged. AI chatbots enhance searchability on social media, strengthening its role in the digital customer journey and boosting social shopping opportunities. Additionally, AI content creation tools particularly captivate the interest of younger generations.
As AI content and features become more prevalent on social media, it will become increasingly important to limit the negative impacts, while AI-free alternatives are seeing increased opportunities.
Lena Rittmann, Analyst
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