Stay ahead of the curve and future-proof your business with Mintel’s German Gen Z Fashion Market Report 2024. Our full report is packed with consumer-led market intelligence, fashion industry Germany trends, and an analysis of Germany Gen Z consumer behaviour. Get a 360° view of the German Gen Z fashion market including a fashion market Germany growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s Gen Z market research in Germany shows that social media’s dynamic landscape is a major driver of this generation’s fashion choices. This could disrupt current marketing approaches if platforms evolve or decline in popularity.
With 33% of Gen Z citing social media as their top source of inspiration, it may soon become a shopping destination too. Therefore, brands must enhance their social media presence and remain vigilant of developments to stay competitive.
This Report examines the German clothing retailing market in the context of Generation Z, looking at consumer spending and shopping behaviours.
Some brands included in this report:
H&M, Mango, Zalando, Nike, JD Sports, About You, TikTok Shop, SHEIN, Longchamp, BOSS, and many more.
This report is written by Silke Lambers, Senior Research Analyst. Prior to joining Mintel, Silke has worked as a trend forecaster, journalist, and analyst for agencies and companies in the US, UK, France, and Germany. Silke holds a Masters Degree in Fashion Engineering and Design.
Our Gen Z market research in Germany shows that this generation of fashion shoppers are backing brands that make bold statements. However, brands must be wary of the say-do gap in Gen Z’s aspirations and shopping behaviours.
Silke Lambers
Senior Research Analyst – Fashion, Germany
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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