Germany German Lifestyles Market Report 2021
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This Germany Lifestyles Market Report provides comprehensive and current information and analysis of the German Lifestyles market including the German Lifestyles market size, anticipated market forecast, German consumer trends, relevant market segmentation, and consumer spending for the German Lifestyles market.
58% of Germans say they will continue to avoid large crowds, with older consumers being most likely to say so. Almost half of Germans say that it will take them time to socialise again. Reassurance from brands and businesses will remain important.
Longer life expectancy and low birth rates mean that Germany is ageing. By 2040, 21.4% of the population will be 68 or older. This not only represents a challenge for politics and the society, but also means brands will have to adapt to address the ageing population.
Read on to discover more about Consumer Lifestyles in Germany or take a look at our other German Consumer Lifestyle research reports.
If you would like to read the German Lifestyles Market Report 2021 in German, you can find it here in our Mintel Store Germany.
Brands include: getnow, McDonald’s, Ritter Sport, Vaude, Thalia etc.
This report, written by Mainga Hachibiti, a leading analyst in the Consumer Lifestyles sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Changes in consumer habits triggered by COVID-19, such as increased online shopping or a focus on regionality, will remain in place. Businesses can offer simpler online shopping solutions to appeal to older consumers.
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Mintel’s Germany consumer reports are also available in German, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so German language versions may not be accessible immediately. Please contact us for more information.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.