2021
9
Germany German Lifestyles Market Report 2021
2021-11-22T15:38:33+00:00
REP566C047D_389D_4E8A_A865_A72A5DDAFE29
2195
145452
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
COVID-19-induced changes in consumer habits such as increased online shopping or a focus on localism will stick. Opportunities exist for businesses to offer simple online shopping solutions to engage older…

Germany German Lifestyles Market Report 2021

£ 2,195 (Excl.Tax)

Description

This Germany Lifestyles Market Report provides comprehensive and current information and analysis of the German Lifestyles market including the German Lifestyles market size, anticipated market forecast, German consumer trends, relevant market segmentation, and consumer spending for the German Lifestyles market.

Current market landscape

58% of Germans say they will continue to avoid large crowds, with older consumers being most likely to say so. Almost half of Germans say that it will take them time to socialise again. Reassurance from brands and businesses will remain important.

Future market trends

Longer life expectancy and low birth rates mean that Germany is ageing. By 2040, 21.4% of the population will be 68 or older. This not only represents a challenge for politics and the society, but also means brands will have to adapt to address the ageing population.

Read on to discover more about Consumer Lifestyles in Germany or take a look at our other German Consumer Lifestyle research reports.

If you would like to read the German Lifestyles Market Report 2021 in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The short-, medium- and long-term impact of COVID-19 on German lifestyles, behaviours and habits
  • The perception of different key workers and how impressed consumers have been with how they handled the COVID-19 situation
  • What consumers have most missed doing with family/friends during the COVID-19 outbreak
  • Attitudes towards globalisation and the perceived benefits of globalisation, for consumers and for Germany as a whole
  • Qualities associated with German products

Covered in this report

Brands include: getnow, McDonald’s, Ritter Sport, Vaude, Thalia etc.

Expert analysis from a specialist in the field

This report, written by Mainga Hachibiti, a leading analyst in the Consumer Lifestyles sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Changes in consumer habits triggered by COVID-19, such as increased online shopping or a focus on regionality, will remain in place. Businesses can offer simpler online shopping solutions to appeal to older consumers.


Mainga Hachibiti

Consumer Lifestyles Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on German lifestyles
    • Market context
    • Mintel predicts
    • Opportunities
    • Graph 1: whether consumers will continue to avoid large crowds after the COVID-19 outbreak subsides, by age, 2021
    • Graph 2: consumers who say they have most missed eating out at restaurants during the COVID-19 outbreak, by age, 2021
  2. MARKET DRIVERS

    • COVID-19 & the economy
    • Graph 3: key economic data, in real terms, 2019-23
    • Graph 4: financial comparison to a year ago, 2021
    • Graph 5: future financial sentiment, 2021
    • Population dynamics
    • Graph 6: population by age groups, in %, 2020
    • Graph 7: population development, by age group, 2020-60
    • Graph 8: total births, 2016-20
    • Graph 9: foreign population by sex and selected citizenships, 2020
    • Consumer expenditure – overview
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Graph 10: Mintel COVID-19 exposure anxiety index, 2020-21
    • Graph 11: “How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)?”, by age, 2021
    • Graph 12: Mintel COVID-19 lifestyle concerns index, 2020-21
    • Graph 13: “To what extent are you worried about how the outbreak might affect your lifestyle?”, by age, 2021
    • Graph 14: changes in spending habits since the start of the outbreak, by category, 2021
    • Graph 15: changes in shopping habits since the start of the COVID-19 outbreak, 2021
    • Graph 16: consumers who are shopping more online since the start of the COVID-19/coronavirus outbreak, by age, 2021
    • Graph 17: online grocery shoppers, by demographics, 2020
    • Graph 18: consumers who are shopping more from local businesses since the start of the COVID-19/coronavirus outbreak, 2020-21
    • Perception of key workers
    • Graph 19: how impressed consumers were with different groups, 2021
    • Graph 20: how impressed consumers were with care home workers, by age, 2021
    • Graph 21: [no title]
    • Behaviours regarding COVID-19
    • Graph 22: consumers’ behaviours towards COVID-19, 2021
    • Graph 23: consumers who will continue to avoid large crowds after the COVID-19 outbreak subsides, by age, 2021
    • Graph 24: consumers who will continue to avoid close physical contact with people outside my household after the COVID-19 outbreak subsides, by age, 2021
    • Graph 25: whether consumers will continue to avoid large crowds after the COVID-19 outbreak subsides, by age, 2021
    • Which activities consumers have most missed
    • Graph 26: which activities consumers have most missed doing with family/friends during the COVID-19 outbreak, 2021
    • Graph 27: consumers who say they have most missed eating out at restaurants during the COVID-19 outbreak, by age, 2021
    • Graph 28: consumers who say they have most missed going on holiday during the COVID-19 outbreak, by marital status, 2021
    • Attitudes towards globalisation
    • Graph 29: consumers’ attitudes towards globalisation, 2021
    • Graph 30: consumers’ attitude whether globalisation has accelerated climate change, by age, 2021
    • Benefits of globalisation
    • Graph 31: benefits of globalisation, 2021
    • Graph 32: whether lower priced goods benefited consumers and/or Germany, 2021
    • Graph 33: whether the greater variety of international food/drink available in supermarkets benefited consumers and/or Germany, 2021
    • Qualities associated with German brands
    • Graph 34: qualities associated with German brands, 2021
    • Graph 35: consumers who associate ‘good quality’ or ‘expensive’ with German brands, by age, 2021
    • Graph 36: consumers who associate ‘sustainable’ or ‘ethical’ with German brands, by age, 2021
  4. COVID-19 SCENARIO PERFORMANCE

  5. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage
    • Forecasting during the COVID-19 pandemic
    • Appendix – market size and forecast
    • Appendix – COVID-19 scenario performance methodology and assumptions

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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