2021
9
Germany The Green BPC Consumer Market Report 2021
2021-04-30T17:03:21+01:00
REP983CC06B_D146_4B7F_9C44_F8584DF23369
2195
137466
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Report
en_GB
COVID-19 has accelerated green concerns in BPC, with German consumers paying close attention to ingredients – not just packaging.Heidi Lanschützer, Associate Director Germany…

Germany The Green BPC Consumer Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Green BPC Consumer – Germany market including the behaviours, preferences and habits of the consumer.

Eco-friendly ingredients are among the top three factors that indicate whether a brand is eco-friendly, beating eco-friendly packaging. This highlights that a ‘recyclable’ sign on the packaging is no longer enough to convince consumers, and brands can work towards a 360-degree approach to ingredients, manufacturing and supply chains.

Read on to find out more or take a look at all of our Germany Beauty and Personal care market research.

Quickly Understand

  • How can brands use “German-made” to promote green credentials?
  • How to look to synthetics for eco-conscious alternatives?
  • How to take format and packaging to the next level?
  • What are the important factors for green BPC brands in Germany?
  • What are the types of BPC products purchased?
  • What are the barriers to purchasing green BPC?

Covered in this report

Brands mentioned: Amala, Beiersdorf, Bio Spectra, Cosnova, Dior, DM, Everist Haircare, Gitti, Hello Simple, Henkel, i+m Naturkosmetik, JACKS, Kjaer Weis, Korres, Milk Makeup, Mit Ecken und Kanten, Montagne Jeunesse, Nioyk, NIVEA, Nomenclature, Nui cosmetics, Planet KIND, Rodial, Susanne Kaufmann, Seed to Skin, Soapium, Stop the Water while Using Me!, Syoss, Wilkinson Sword, etc.

Products covered:

  • deodorants
  • facial skincare
  • fragrances
  • shaving and hair removal products
  • hand and body products, including skincare
  • colour cosmetics
  • haircare
  • hair styling products

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has accelerated green concerns in BPC, with German consumers paying close attention to ingredients – not just packaging.

Heidi Lanschützer
Associate Director – Mintel Reports Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • The impact of COVID-19 on the green BPC consumer
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Graph 1: share of NPD in BPC carrying an ethical and environmental claim, 2016-20
  2. MARKET DRIVERS

    • Graph 2: key economic data, in real terms, 2019-22
    • Graph 3: selected behaviours towards soap, bath & shower products in the last six months, May 2020
    • Graph 4: "I would be most interested in using beauty, grooming and personal care products that are made using…" (top three), June 2020
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Graph 5: expected changes to usual spending habits on BPC over the coming month, 2-12 February 2021
    • Important factors for green BPC brands
    • Defining green packaging and ingredients
    • Graph 6: eco-friendly BPC packaging considerations, October 2020
    • Types of BPC products purchased
    • Graph 7: purchase of regular and eco-friendly personal care products, October 2020
    • Graph 8: purchase of regular and eco-friendly beauty products, October 2020
    • Change in purchase of eco-friendly BPC products
    • Graph 9: increased purchase of green BPC products, by age, October 2020
    • Barriers to purchasing green BPC
    • Graph 10: barriers to purchasing eco-friendly BPC products, October 2020
    • Green beauty and grooming behaviours
    • Graph 11: green beauty and grooming behaviours related to packaging, October 2020
    • Places of purchase
    • Graph 12: channels used to purchase eco-friendly BPC products, October 2020
    • Graph 13: retailers used to buy eco-friendly BPC products, October 2020
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 14: NPD with ethical and environmental claims in BPC, 2016-20
    • Graph 15: NPD with ethical and environmental claims in BPC, by sub-category, 2020
    • Graph 16: share of NPD in BPC carrying ethical and environmental claims, by claim, 2018-20
    • Graph 17: share of NPD in BPC carrying ethical and environmental claims, by top ten companies, 2018-20
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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