Germany Hair Colourants Market Report 2024
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Amidst the cost of living crisis, German consumers are choosing at-home hair colourants over professional services to save money. Brands can boost engagement with hair and scalp care and build…

Germany Hair Colourants Market Report 2024

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Germany Hair Colourants Market Report 2024. Our full report is packed with consumer-led market intelligence, hair colour trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the German hair colourants market including the market share, the Germany hair colourants market size, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook of the German hair colourants market, including market drivers and expert insights.
  • The short-, medium- and long-term impact of inflation on the Germany hair colourants market size.
  • Usage (frequency) of at-home hair colourants in Germany as well as engagement with professional hair colouring.
  • Spending on hair colourants in Germany and purchase factors, e.g. efficacy and brand loyalty.
  • Consumer attitudes and interest in hair colourants in Germany.
  • How your business can tap into opportunities to increase your share in the German hair colourants market.

An Overview of the German Hair Colourants Market

Now that Germany is out of the woods when it comes to pandemic-related restriction, German consumers have more incentives to colour their hair as they return to socialising opportunities and less working from home. Mintel’s Germany hair colour market analysis shows that despite the cost of living crisis, brand-loyal consumers protect the category from trading down.

The German hair colourants market will be characterised by a balance between consumers using at-home colourants and those visiting salons, thus levelling out value sales.

Germany Hair Colour Market Analysis: What Consumers Want and Why

  • The Impact of Inflation on the German Hair Colourants Market: As financial pressures grow, brands can position at-home hair colourants as an affordable alternative to salon treatments. However, consumers might scale back on non-essential spending, with 49% of German consumers planning to buy more private label products.
  • Hair Colour Trends in Germany: Brands can retain consumer engagement through added hair strength and scalp care benefits or catering to specific hair types, as 38% of users in Germany are interested in products that strengthen their hair. Collaboration with professionals and picking up trends from haircare, like skinification can also help steady the Germany hair colourants market size.
  • Sustainability & Hair Colourants in Germany: Consumers will increasingly expect brands to adapt their formulations and packaging to minimise environmental impact. 34% of German consumers think that brands should reduce the environmental impact of their production process in order to be sustainable. However, efficacy outranks sustainability as a purchase driver with 32% of users prioritising long lasting claims. The key will be to provide sustainable alternatives without compromising on products’ functionality.

Hair Colour Market Forecast Germany

  • Brands can breathe new life into the category by encouraging experimentation with temporary hair colourants and convince with easy-to-use formulas.
  • Over the next two years, the German hair colourants market will see more products inspired by hair and scalp care.

To learn how to connect with your audience, purchase our Germany Hair Colourants Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: TikTok, Bleach London, Olaplex, Redken, L’Oréal, Henkel, Excellence, Schwarzkopf, Syoss, Hally, GDY, Jiudi, The Unseen, Cleverman, Wella, Garnier, and many more.

Products: Permanent colour dye, hair bleach, semi-permanent colour dye, colour enhancing shampoo, wash-in/wash-out colour, highlighting/low lighting, root touch-up kits, ombré/dip dye kits, hair colour removers, and more.

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Expert Insights on the German Hair Colourants Market

This report, written by Henrike Philipp, Associate Analyst, delivers in-depth commentary and analysis to highlight hair colour trends in Germany and add expert context to the numbers.

Amidst the cost of living crisis, German consumers are choosing at-home hair colourants over professional services to save money. Brands can boost engagement with hair and scalp care and build trust through professional collaborations.

Henrike Philipp - Associate Analyst
Henrike Philipp
Associate Analyst

Table of Contents

    • Key issues covered in this Report

    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: estimated company shares of hair colourants, by value, 2023

    • The German economy
    • Graph 2: key economic data, in real terms, 2019-25
    • Graph 3: financial confidence index, 2022 – 23

    • Most prominent natural hair structure
    • Graph 4: most prominent hair structure, 2023
    • Usage of at-home hair colourants
    • Graph 5: usage of at-home hair colourants, 2020 vs 2022 vs 2023
    • Frequency of at-home hair colouring
    • Graph 6: frequency of at-home hair colouring, 2023
    • Professionally coloured hair
    • Spending on an at-home hair colourant
    • Graph 7: spending on an at-home hair colourant, 2023
    • Important aspects when buying an at-home hair colourant
    • Graph 8: important aspects when buying an at-home hair colourant, 2023
    • Interest in at-home hair colourants
    • Graph 9: interest in innovation for hair colourants, by consumer groups, 2023
    • Attitudes towards at-home hair colourants
    • Graph 10: attitudes towards at-home hair colourants, 2023
    • Graph 11: attitudes towards at-home hair colourants, 2023
    • Graph 12: attitudes towards at-home hair colourants, 2023

    • Graph 13: beauty price positioning of hair colourants, 2022-23
    • Graph 14: top ten claims in hair colourant launches, 2018-23
    • Graph 15: launch types in hair colourants, 2020-23
    • Graph 16: hair colourant launches by select hair health/care claims, 2018-23
    • Graph 17: select natural claims in hair colourants, 2018-23
    • Advertising and marketing activity


    • Market segmentation

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology (if applicable)

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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