Germany Hair Colourants Market Report 2020
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The pandemic has boosted the value of the category in 2020 as Germans have turned to at-home routines; however, growth will be short lived. Heidi Lanschützer, Associate Director Germany…

Germany Hair Colourants Market Report 2020

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the Hair Colourants – Germany market including the behaviours, preferences and habits of the consumer.

The pandemic has driven a renewed interest in the environment, and hair colour users are looking to brands to make it easier for them to be eco-conscious. The ocean is set to be the next focus for sustainability, presenting opportunities for ocean-friendly formulas as well as natural, biodegradable dyes.

Quickly Understand

  • How to take sustainability to the next level?
  • How to incorporate colour into the everyday?
  • How can your brand help consumers become experts?
  • How to reposition colouring for the pro-age revolution?
  • How to create new usage occasions within the German market?
  • How can young men be encouraged to experiment?

Covered in this report

Brands mentioned: Alcina, Garnier, Goldwell, Henkel, Igora, I Heart Revolution, Isana, Jenny House, John Frieda, Kao, Keune, L’Oréal, Moroccanoil, Rossmann, Schwarzkopf, Syoss, Wella, etc.

Products covered: permanent hair colourant, semi-permanent hair colourant, temporary colourants, tone-on-tone hair colour

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

“The pandemic has boosted the value of the category in 2020 as Germans have turned to at-home routines; however, growth will be short lived.

Heidi Lanschützer
Associate Diretor – Mintel Reports Germany

Table of Contents

  1. Executive summary

    • A note on COVID-19
    • The impact of COVID-19 on hair colourants
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. market drivers

    • Graph 1: real GDP growth, 2008-21 (fore)
    • Graph 2: population, by age group, 2014, 2019 and 2024 (est)
  3. What consumers want and why

    • The impact of COVID-19 on consumer behaviour
    • Natural hair colour
    • Graph 3: net of natural hair colour, September 2020
    • Usage of hair colour
    • Graph 4: usage of hair colourant types, by gender, September 2020
    • Graph 5: frequency of hair colouring, by gender, September 2020
    • Reasons for colouring hair
    • Graph 6: reasons for colouring hair at home, September 2020
    • Graph 7: reasons for colouring hair at home related to covering grey or changing/enhancing colour, by gender, September 2020
    • Interest in hair colourant innovations
    • Graph 8: interest in hair colour innovations, September 2020
    • Graph 9: interest in services that make hair colouring easier, by gender, September 2020
    • The impact of COVID-19 on hair colouring
    • Graph 10: changes to hair colouring habits since the outbreak of COVID-19/coronavirus, September 2020
  4. Launch activity and innovation

    • Graph 11: NPD in hair colourants, by launch type, January 2017-October 2020
    • Graph 12: top claims in hair colourants NPD, January 2017-October 2020
    • Graph 13: ultimate company shares of hair colourants NPD, top six companies, January 2018-October 2020
    • Advertising and marketing activity
  5. Market share

    • Retail value market shares of hair colourants, by ultimate companies and others, 2018-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
    • Retail value market shares of hair colourants, by segment, 2018-19
  7. Appendix

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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