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THE MARKET
- Snapshot – market size and forecast
- The German economy remains under strain
- EU regulations reshape hair styling innovation
- Regulation fuels growth in silicone-free hair styling launches
- Hair styling enters a new phase of growth and transformation
- The styling category continues its gradual expansion
- Graph 1: market size and forecast for the retail sales of hair styling products, 2019-30
- Sprays reign supreme, while waxes and gels make waves
- Henkel anchors the category, while competition intensifies among mid-tier and value brands
- Hair styling remains concentrated among key players
- Graph 2: market share for hair styling products, by ultimate company, 2025
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APPENDIX
- Market definition
- The market
- Market segmentation of hair styling products
- Market shares of hair styling products
- Forecast methodology
- Forecast methodology – fan chart
- Market size – value
- Market forecast and prediction intervals
This Market Dynamics report features market data taken from Mintel’s Germany Hair Styling Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the German hair styling market. The full report is available to purchase here.
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