Stay ahead of the curve and future-proof your business with Mintel’s Germany Hair Styling Market Report 2023. Our full report is packed with consumer-led market intelligence, hair styling trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the hair styling market in Germany including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s Germany hair styling products research shows that inflationary prices and a return to out of home social occasions have given the hair styling market in Germany a push.
Because hair styling is a social affair, with inspiration primarily coming from friends and family, as well as a way for consumers to relax, using the act of hair styling as support for their wellbeing, brands are well positioned to promote their products as an affordable luxury.
To learn how to connect with your audience, purchase our Germany Hair Styling Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Rosinii, Olaplex, Pomélo+Co, L’Oréal, Beiersdorf, Coty, Henkel, Kao, THIX, Osis+, Herbina, Schwarzkopf, STMNT Statement, Bumble and bumble, Sam McKnight Lazy Girl, TikTok, Lush, Taft, and many more.
Products: Hairspray, heat protection, caffeine paste, styling gel, styling wax, styling cream, texture/volume powder, styling mousse/foam, hair cleanse cloths, and more.
This report, written by Franziska Kartheus, Associate Analyst, delivers in-depth commentary and analysis to highlight hair styling trends in Germany and add expert context to the numbers.
Our Germany hair styling products research shows that the act of styling one’s hair is a confidence boost for many Germans. Nevertheless, usage remains volatile. Hair caring ingredients create opportunities for brands to blend categories and can encourage trading up.
Franziska Kartheus
Associate Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Personalised beauty is an exciting market with growth potential. In fact, 60% of Germans, rising to 84% of 16-34 year olds, are interested...
Find out more£ 495
Body Care - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers hand, foot and general...
Find out more£ 2,195
The German fragrance category has seen sharp positive growth since 2022, in part due to inflation and soaring prices. As inflation begins to stabilise, and consumers seek affordable...
Find out more£ 2,195
The use of most hair colourants has remained largely unchanged since 2020. Consumers aged 25-34 are the most engaged users, but...
Find out more£ 2,195
Shifting priorities have led to shorter daily beauty/grooming routines for both women and men. Daily hair washing and showering is now optional for many. Young German men are...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
